![Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake A big problem…is that companies look at the supply chain in an extremely segmented manner “… a focus on the creation of promotional items. But we ignore them once the first batch comes in—and that can be a huge area of inefficiency." Especially in times of tight budgets, it is essential for marketers to identify inefficiencies …you can redeploy budget dollars into higher yield demand generation programs that actually move the bottom line." Only about a quarter of marketers are tracking obsolescence of marketing materials. And those who do are reporting obsolescence rates as high as 27%. Industry standards say obsolescence should only be around 8%. “ When you start translating that into dollars, you realize you need to start paying attention.” Some marketers in the study said they estimated their company could be dealing with up to 60 vendors “ Many companies have a legacy of personal relationships that drive their ordering and procurement process, so [various departments] are all using different print vendors,” “ If you consolidated that, you’d be saving on shipping, as well as print and production.“ “ ...often there is no supply chain expert in the company, or even someone external, to do (an) analysis." A new study from the CMO Council highlighted:](https://image.slidesharecdn.com/workflowonesolutions-12644477989322-phpapp01/85/WorkflowOne-Solutions-3-320.jpg)
WorkflowOne Solutions
- 1. Our Business is Helping Yours
- 2. Nation’s largest provider of Managed Print and Promotional Marketing services 143 Year History 2,800 Employees $700 Million Annual Revenue 75 North American Sales Offices 12 Manufacturing Facilities 10 Print on Demand Centers 24 Nationwide Fulfillment Centers 500 + Certified Trade Partners 10,000+ Customers 98% Customer Retention WorkflowOne Snapshot Hawaii Puerto Rico Distribution Centers Digital Print Centers Manufacturing Plants Customer Service Centers
- 3. Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake A big problem…is that companies look at the supply chain in an extremely segmented manner “… a focus on the creation of promotional items. But we ignore them once the first batch comes in—and that can be a huge area of inefficiency." Especially in times of tight budgets, it is essential for marketers to identify inefficiencies …you can redeploy budget dollars into higher yield demand generation programs that actually move the bottom line." Only about a quarter of marketers are tracking obsolescence of marketing materials. And those who do are reporting obsolescence rates as high as 27%. Industry standards say obsolescence should only be around 8%. “ When you start translating that into dollars, you realize you need to start paying attention.” Some marketers in the study said they estimated their company could be dealing with up to 60 vendors “ Many companies have a legacy of personal relationships that drive their ordering and procurement process, so [various departments] are all using different print vendors,” “ If you consolidated that, you’d be saving on shipping, as well as print and production.“ “ ...often there is no supply chain expert in the company, or even someone external, to do (an) analysis." A new study from the CMO Council highlighted:
- 4. How can you achieve a vibrant promotional branding program while reducing financial risk & obsolete inventory? Is it possible to have an on demand/virtual program that supports multiple logos? How do we manage all of our print and promotional through one customized portal? What would the visibility and reporting be like? Who would train our team? How would we promote our brand internally? How much would we need to invest in new inventory? What would we do with all our existing inventory? Is there a more efficient and effective way to get materials to our trade shows / events? Sound Familiar?
- 5. Pricing Inconsistencies Uncontrolled Freight Cost Speed to Market Brand Inconsistency Inconsistent Delivery Disjointed Communication Trail Obsolescence No Visibility Lack of Compliance Coordination between Stakeholders Over-stocked Inventory Version Control Where are Typical Entanglements in a Marketing Supply Chain?
- 6. CORE IMPACT AREAS Technology E-Commerce Digital Asset Management Design and Print on Demand Commercial Print Catalogs, Directories, Marketing Collateral Point-of-Purchase Materials Signage Digital Print Paper to digital conversions Short Run Color 1:1 Marketing Web-to-Print Applications Promotional Marketing Sourcing & Procurement Access to over 700,000 Products Customized online stores Mailing Services Design, Printing, E-Mail Marketing Database Management Mailing, Kitting & Fulfillment NCOA and SAS 70 Fulfillment Kitting and assembly services Bulk Ship - Mass Distributions Secured Storage Sourcing Print Procurement Technology $600MM+ of Buying Leverage Transparency of All Activities Unbiased Approach
- 7. How can I better leverage my Marketing Budget $$$$... without negatively effecting performance
- 8. Our Goal… Help you save 20% or more of your total spend on managed print and promotional marketing…and use your dollars more effectively. Identify opportunities to optimize production and reduce costs Introduce technology and process improvements to be more efficient, effective and increase speed to market Leverage Print-on-Demand technologies to support marketing strategies, to reduce inventory and impact revenue growth Clarify points of pain and friction in your supply chain Use savings to fuel growth
- 9. Sourcing Services Through our unmatched leverage and reach in the market, we identify: Best price Best quality Best time to market WorkflowOne’s platform aggregates over $500 Million in print & promotional products spend
- 10. WorkflowOne’s NetSource Technology Quantifiable Benefits Reduces print transaction costs on a sustained basis Delivers comparative savings on market best pricing Provides visibility of spend Each order and aggregated savings reporting Ensures Sarbanes-Oxley compliance Features Multiple competitive bids from qualified suppliers Open bids and Auctions Contract/rate card pricing Flexible and detailed reporting Configurable to your requirements
- 11. NetSource: Delivers Sustainable Savings Effective and efficient procurement Multiple bidding Open bidding Auction bidding Contract pricing Change order management ONE enterprise web based platform Spend aggregation Error reduction Enables paper program Stop maverick spending Historical spending and savings information Deliver 15% to 30% savings
- 12. How can I improve the impact, ROI, and revenue results of marketing communications… without increasing my Marketing budget…?
- 13. Over 60% of consumers expressed a preference for direct mail as their primary contact 63% of respondents indicated they would prefer highly personalized and unique offers. 56% of marketers believe personal communications outperforms traditional delivery Marketers currently spend less than 10% of budgets on personalized communications Over 26% of execs point to a lack of systems integration as a reason for lack of personalization 10% of respondents rate the accuracy of their customer data as extremely good. 38% of marketers don’t know if their personalized pieces outperform traditional techniques Almost 40% of marketers say they are generating “better response rates” via personalization 50% of marketers report a low degree of multi-channel integration. Response rates on transpromo campaigns frequently exceed 20% Marketers appear fearful and intimidated by the investments required for personalized communications Highlights From Recent Studies By The CMO Council And Infotrends Include:
- 14. WorkflowOne Marketing Solutions: Pre-Media and Production Management Technologies Digital Content Promotions PURLs Award Winning Promotional Product Marketing Personalized and 1:1 Marketing Communications Effective Use of Social Media Specialized Client Websites Transpromotional Advertising Targeted Direct Mail Nationwide Fulfillment Creative, Effective and Results Driven Marketing Solutions that drive measurable ROI and Revenue that include…
- 15. Thank You… WorkflowOne stands ready to provide Your Company a solution that will provide you with growth and improved 2010 results… Where and when can we begin…?