Working with Flamethrowers: Outreach in Academic Libraries
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This document discusses the concept of outreach in libraries and provides suggestions for how to effectively conduct outreach. It notes that outreach is not clearly defined and can take many forms, from embedded librarians to marketing. The document emphasizes that outreach should be user-centered, focus on building relationships with the communities libraries want to reach by understanding their needs, and involve telling the story of the library services in a way that helps connect users. It concludes by providing contact information for the authors in case the reader has any other questions.
Working with Flamethrowers: Outreach in Academic Libraries
- 2. Rudy Leon -University of Nevada, Reno Matt Upson -Emporia State University Lizz Zitron -Carthage College
- 3. Outreach isn’t clearly defined • Bringing services to new/ non-standard populations? • Embedded librarians? • Off campus librarians? • Orientation librarians? • “librarians on location”? • Marketing and PR?
- 4. • Not marketing Reach. Out. Connect! • Recognize the complexity of what we offer • Develop new ways to connect our expected users to our services
- 5. Outreach is User-Centered Connect to the folks you want to reach on their terms with their needs in mind
- 6. Outreach is relationship building • staff who work with similar constituencies • the constituency itself Relationship= Connection, over time, over shared experiences Building relationships takes time. Outreach requires patience
- 7. Outreach is Telling our story
- 8. Rudy Leon rudy.leon@gmail.com @rudibrarian Matt Upson matthewupson@gmail.com @thunderbrarian Lizz Zitron ezitron@carthage.edu @Lizzbrarian Questions?
Editor's Notes
- #5: Not sell. Connect. teach. Relate.
- #6: Talk to students!Create student advisory groupsBecome advisor to student groupAttend SGA meetngaTalk to folks who talk to students Ask teaching faculty what they see and hearTalk to advisorsTalk to student services folks
- #7: Talk to students!Create student advisory groupsBecome advisor to student groupAttend SGA meetngaTalk to folks who talk to students Ask teaching faculty what they see and hearTalk to advisorsTalk to student services folks
- #8: Talk to students!Create student advisory groupsBecome advisor to student groupAttend SGA meetngaTalk to folks who talk to students Ask teaching faculty what they see and hearTalk to advisorsTalk to student services folks