Working with purpose
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The document discusses the importance of purpose in organizations, highlighting how a strong sense of purpose can motivate employees, enhance productivity, and guide business decisions. It emphasizes that purpose drives consumer loyalty and differentiates brands in a competitive environment, ultimately linking purpose to financial performance. The document also outlines steps for organizations to discover, mobilize, and act on their purpose for greater impact.
Working with purpose
- 2. Working with Purpose It is a deceptively simple — and fundamentally human — concept. Purpose has the ability to deliver real impact to the entire organisational solar system: from internal stakeholders, to employees, to consumers and customers, and to the community. PURPOSE: IT’S WHY YOU EXIST
- 3. Working with Purpose IMD/Burson–Marsteller: Power of Purpose Study …for employees, purpose ‘provides the ‘inspiration’ or ‘motivation’ in defining why they are doing what they do and shapes working culture, guiding them in their roles and responsibilities.’
- 4. Working with Purpose A rallying cry from the mailroom to the boardroom. FIRED UP. A businesses greatest ambassador: when an employee is purpose driven they are more productive, satisfied and fulfilled. Beyond financial reward, purpose is a reason to get out of bed on Monday morning. More than a job that pays the bills… they are a part of something that matters.
- 5. Working with Purpose IMD/Burson–Marsteller: Power of Purpose Study …purpose is the “beacon that guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses”.
- 6. Working with Purpose Align stakeholders, operations and ideals. WORK SMARTER. Purpose directs and recruits. It provides the backbone of a robust planning framework that guides decision-making and helps when tough choices need to be made. It will become a “beacon that guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses”.* * IMD/Burson-Marsteller Power of Purpose study
- 7. Working with Purpose Edelman: Good Purpose® 2012 …purpose helps “to drive consumer preference in a world where trust incorporations is low and diffentiation between brands is negligible”..
- 8. Working with Purpose Genuinely connect with your community. MEAN MORE... With purpose, you won’t just have a market position — you’ll have a point of view. In an age where trust is low, differentiation is negligible and cynicism is high, standing for something gives the world a reason to listen. And when purpose is at the core of a businesses operations and their brand; it drives consumer preference, loyalty and behaviour change.** ** Edelman good purpose® 2012
- 9. Working with Purpose Punit Renjen—Chairman Of The Board / Deloitte LLP Culture Of Purpose: A Business Imperative 2013 Core Beliefs & Culture Survey …(91%) of respondents who say their company has a strong sense of purpose also say their company has a history of strong financial performance...
- 10. Working with Purpose Purpose equals performance. ...AND PROSPER. Not just a ‘nice-to-have’, it can be found at the core of today’s most successful businesses and brands. Respondents to a recent Deloitte study who said their organisation had a strong sense of purpose said their company had performed well financially over the last year (90%) and historically (91%).*** *** Deloitte | Culture Of Purpose: A Business Imperative 2013 Core Beliefs & Culture Survey
- 11. Working with Purpose HOW TO WORK WITH PURPOSE
- 12. Working with Purpose DISCOVER PURPOSE Purpose is the deepest expression of your business; you need to define and articulate it. Discovering your purpose is a deeply immersive exercise: there’ll be a lot of questions—some easy, some challenging—but at the end, there’ll be answers. You’ll have your purpose.
- 13. Working with Purpose MOBILISE YOUR PURPOSE Now that you are clear on your purpose, ask how it can be optimised across your business? Your purpose is much more than words on a page; it will help to align operations and ideals and drive business decisions (especially the difficult ones).
- 14. Working with Purpose ACTION WITH PURPOSE Now you have your purpose you need to bring it to life; it’s time to roll up your sleeves and get going. This might be designing staff engagement programs, delivering a brand campaign, reshaping your social media strategy, or working across your business in change management and adaptive leadership.
- 15. Working with Purpose WORK WITH PURPOSE Are you ready to work with purpose? We love to chat, so call us, email us, or pop on over... Telephone. 02 9212 0405 findit@purposeagency.com.au Level 3 / 56-60 Foster Street Surry Hills 2010, Australia New Business melissa@purposeagency.com.au Have a media enquiry? opinion@purposeagency.com.au