SlideShare a Scribd company logo
Working with the web
& the future
Sally Jenkinson
@sjenkinson . sally@recordssoundthesame.com
@sjenkinson
@sjenkinson
The internet of 2021
Working with the web and the future
@sjenkinson
youtube.com/watch?v=8p0jmewhXeU @sjenkinson
@sjenkinson
@sjenkinson
What challenges does
the future bring?
@sjenkinson
@sjenkinson
What we plan now may
not be relevant in the
future
@sjenkinson
Our project
@sjenkinson
Our users
Our business
Technology
Wildcards
Our project
@sjenkinson
Disruption will only accelerate
Our existing standards, workflows and
infrastructure won’t hold up
Proprietary solutions will dominate at first
The standards process will be painfully slow.
Working with the web and the future
Working with the web and the future
@sjenkinson
Our choices can become
white elephants
https://upload.wikimedia.org/wikipedia/commons/e/ed/Klagenfurt_Viktring_Quellenstrasse_Strom-
Verbundnetz_13022010_1580.jpg
@sjenkinson
@sjenkinson
Keeping up vs getting ahead
“It’s all broken!”
“We have to
throw it out and
start again!”
“…be guaranteed to
meet the business
and customer needs
for the next 5-10
years at least…”
Working with the web and the future
@sjenkinson
Keeping up as individuals
@sjenkinson@sjenkinson
@sjenkinson
The future is hard!
@sjenkinson
The future,
from the past
@sjenkinson
@sjenkinson
“Short of figuring out real teleportation,
which would of course be awesome
(someone please do this), the only option
for super fast travel is to build a tube over
or under the ground that contains a special
environment.
!
This is where things get tricky.”
teslamotors.com/blog/hyperloop
@sjenkinson
Telling stories can give
human context to
technology
flickr.com/photos/randar/16862053922 @sjenkinson
goo.gl/8IKgEd @sjenkinson
flickr.com/photos/foam/9248390752/ @sjenkinson
“a work kit useful for
parceling ideas into their
atomic elements”
@sjenkinson
Working with the web and the future
@sjenkinson
Interactions and
interfaces
@sjenkinson
Working with the web and the future
“We’ve seen repeatedly that if an interface
works for an audience, there’s something there
that will work for users.
!
Finding what that thing is and using it for
inspiration in our own work is part of how we can
use these speculative interfaces.”
Make It So (scifiinterfaces.com)
flickr.com/photos/blile59/3547072689 @sjenkinson
flickr.com/photos/frinky/2288705567/ @sjenkinson
@sjenkinson
Using future thinking
1. Better consider our users’ changing needs.
2. Identify opportunities.
3. Aid prioritisation.
4. Define what something is and what it will be.
5. More robust decisions - understand limitations and benefits of
choices.
6. React quickly/better to change by embracing evolution.
7. Make more exciting things and shape the future of the web!
Future benefits
@sjenkinson
@sjenkinson
The future & our work
flickr.com/photos/oflittleinterest/8171299893/ @sjenkinson
Half-life
@sjenkinson
User interfaces & interactions
Features
Digital platform components (CMS, etc)
‘Non-digital’ systems (accountancy, etc)
Browsers
Hosting environment & languages
Third party integrations
Deployment tools
Different elements have different
half-lives
@sjenkinson
Choose technologies and
architect your developments
with half-lives in mind
@sjenkinson
@sjenkinson
Separate concerns, loosely couple
Think in patterns, not pages
Modular CSS
Enhance!
“Zero UI is … taking us away from screens to a
more natural way of interacting with things”
Andy Goodman
@goodmania
Submit
doStuff()
@sjenkinson
A practical approach
to the future
Discovery & planning
Work content
first
Separate content from
display to better cater
for new outputs (visual
or otherwise)
Where screens are involved, remember
to think from very small to very large
Prioritise your
requirements
Create a backlog
and strategic
roadmap & make
these visible
Balance problems now
& of the future
Consider future
usage patterns,
interactions, and
behaviour
Embrace wider
trends (remote
teams etc)
Learn
from the
past
Don’t be
bound by
form
Create a set of high
level principles for
the future
Make no
assumptions
about usage
Stories and
design
thinking
(workshops)
Example principles
@sjenkinson
Frederik Pohl
flickr.com/photos/s-t-r-a-n-g-e/8292748067
“A good science fiction story should be able to
predict not the automobile but the traffic jam”
@sjenkinson
Embrace web
standards, semantics,
open formats
Progressive
enhancement
Create
incrementally,
release often
Track & manage
change
Think atomically
Allocate time to
improve the past and
the future Lifespan of project
components
Separation,
modularity,
loosely-coupled
architectures and
services
Embrace automation Document decisions
(not heavily, but
ensure the past is
captured for future
learning)
Prototype & test
Doing
Responsive design
Leave space for the
future
Draw a line - what do
you support? Why?
Share your
experiences
Specs &
upcoming
technologies
Measure, & use
your data
Better digital
preservation
Play more
Take inspiration
from the world
(watch more sci-
fi!)
Evolving
Accept change. It
doesn’t mean you
failed
Work to educate others,
to facilitate
improvements
Fix problems that
you can see, and
those that might be
Provide support (bleeding edge technology
users often have it rough)
@sjenkinson
Cup of tea?
flickr.com/photos/stevensnodgrass/4011568197 @sjenkinson
“Don’t plan for the future because there is no
future - just now and a series of next nows.”
Jon Gold
@jongold
@sjenkinson
sally@recordssoundthesame.com
recordssoundthesame.com
Thank you!
My slides are mainly blue because according to Make It So, blue is
‘futuristic’ - it’s the most prevalent colour in sci-fi interfaces
flaticon.com/packs/color-startups-and-new-business

More Related Content

PDF
All these moments will be lost in time: the web, the future, and us
PPTX
Meetup 9 presentation public
PPTX
Social Media Week Sydney - Master Class Kai Riemer
PPTX
The Impact of Wearable Technology on Performance Support
PDF
Disrupting class in a one to-one laptop program for laptop institute
PPT
Great Expectations
PDF
Crescendo profissionalmente com o apoio comunidade
PPTX
Making Modern Websites
All these moments will be lost in time: the web, the future, and us
Meetup 9 presentation public
Social Media Week Sydney - Master Class Kai Riemer
The Impact of Wearable Technology on Performance Support
Disrupting class in a one to-one laptop program for laptop institute
Great Expectations
Crescendo profissionalmente com o apoio comunidade
Making Modern Websites

Viewers also liked (20)

PDF
Desafios de Performance Web - BrazilJS
PDF
The future of the web is printed
PDF
The Inverted Web and the Future of the Internet
PPTX
Isomorphic JavaScript – future of the web
PPTX
Single Page Application JS Framework Round up
PDF
HTML 5: The Future of the Web
PPT
Future Web Trends
PPT
Web 2.0 Is the Future of Education
PPTX
2014 Future of Open Source - 8th Annual Survey results
PDF
Javascript State of the Union 2015
PDF
HTML5 Canvas - The Future of Graphics on the Web
PDF
Progressive Web Apps: o melhor da Web appficada
PPTX
How To Plan And Build A Successful Content Marketing Strategy
PPTX
How to Choose the Perfect Stock Photo
PPTX
Content Marketing Strategy Workshop
PDF
PSFK presents the Mobile Commerce Playbook
PPTX
Tips, Tools and Templates To Build Your Content Marketing Strategy
PDF
What Makes Content Memorable?
PPTX
25 Disruptive Technology Trends 2015 - 2016
PDF
The Future of Marketing 2016: New Roles, and Trends
Desafios de Performance Web - BrazilJS
The future of the web is printed
The Inverted Web and the Future of the Internet
Isomorphic JavaScript – future of the web
Single Page Application JS Framework Round up
HTML 5: The Future of the Web
Future Web Trends
Web 2.0 Is the Future of Education
2014 Future of Open Source - 8th Annual Survey results
Javascript State of the Union 2015
HTML5 Canvas - The Future of Graphics on the Web
Progressive Web Apps: o melhor da Web appficada
How To Plan And Build A Successful Content Marketing Strategy
How to Choose the Perfect Stock Photo
Content Marketing Strategy Workshop
PSFK presents the Mobile Commerce Playbook
Tips, Tools and Templates To Build Your Content Marketing Strategy
What Makes Content Memorable?
25 Disruptive Technology Trends 2015 - 2016
The Future of Marketing 2016: New Roles, and Trends
Ad

Similar to Working with the web and the future (20)

PDF
All these moments will be lost in time: the web, the future, and us
PDF
All these moments will be lost in time: the web, the future, and us
PDF
Binary crosswords
PDF
Beyond progressive-enhancement
PDF
Beyond Progressive Enhancement by yiibu
PDF
"Startups, comment gérer une équipe de développeurs" par Laurent Cerveau
PPTX
10 steps to salvation: Creating digital governance that works
PDF
Smashingconf nyc-final
PDF
Advancing the web without breaking it - #btconf
PDF
Findings from UX London
PDF
McrFRED talk 25/09/2014
PDF
Web User Experience in 2021
PDF
Bridging the Physical-Digital Divide (Jason Mesut)
PDF
Design Careers in the Science Fiction Future
PDF
Welcome to planet Fintlewoodlewix - SmashingConf NYC 2014
PPT
Rxdxt Bbc Fmt
PPTX
Heritage Middle School
PDF
A Futurist Looking Back
PDF
Our Jobs are Changing. Can We Keep Up?
PDF
Of Gaps, Fillers and Empty Spaces… Fronteers2015 closing keynote
All these moments will be lost in time: the web, the future, and us
All these moments will be lost in time: the web, the future, and us
Binary crosswords
Beyond progressive-enhancement
Beyond Progressive Enhancement by yiibu
"Startups, comment gérer une équipe de développeurs" par Laurent Cerveau
10 steps to salvation: Creating digital governance that works
Smashingconf nyc-final
Advancing the web without breaking it - #btconf
Findings from UX London
McrFRED talk 25/09/2014
Web User Experience in 2021
Bridging the Physical-Digital Divide (Jason Mesut)
Design Careers in the Science Fiction Future
Welcome to planet Fintlewoodlewix - SmashingConf NYC 2014
Rxdxt Bbc Fmt
Heritage Middle School
A Futurist Looking Back
Our Jobs are Changing. Can We Keep Up?
Of Gaps, Fillers and Empty Spaces… Fronteers2015 closing keynote
Ad

More from Sally Lait (16)

PDF
Changing the world with the web
PDF
Making the leap from execution to strategy
PDF
Websites are a symptom, not the cause - DXN May 2017
PDF
Websites are a symptom, not the cause
PDF
An introduction to open data
PDF
An introduction to open data
PDF
Open Data: Open Your Mind
PDF
An introduction to open data
PDF
Choosing the "right" CMS (and other things)
PDF
Choosing the "right" CMS
PDF
The Web Is Our Responsibility
PDF
With great power comes great (development) responsibility
PDF
More Than Media Queries - The Digital Pond
PDF
More Than Media Queries - Responsive Day Out 2
PDF
Mini hacks, big difference
PPTX
HTML5 - Create The Web London
Changing the world with the web
Making the leap from execution to strategy
Websites are a symptom, not the cause - DXN May 2017
Websites are a symptom, not the cause
An introduction to open data
An introduction to open data
Open Data: Open Your Mind
An introduction to open data
Choosing the "right" CMS (and other things)
Choosing the "right" CMS
The Web Is Our Responsibility
With great power comes great (development) responsibility
More Than Media Queries - The Digital Pond
More Than Media Queries - Responsive Day Out 2
Mini hacks, big difference
HTML5 - Create The Web London

Recently uploaded (20)

PDF
APNIC Update, presented at PHNOG 2025 by Shane Hermoso
PPTX
innovation process that make everything different.pptx
PDF
How to Ensure Data Integrity During Shopify Migration_ Best Practices for Sec...
PDF
Automated vs Manual WooCommerce to Shopify Migration_ Pros & Cons.pdf
PPTX
Power Point - Lesson 3_2.pptx grad school presentation
PPTX
June-4-Sermon-Powerpoint.pptx USE THIS FOR YOUR MOTIVATION
PDF
Testing WebRTC applications at scale.pdf
PDF
Unit-1 introduction to cyber security discuss about how to secure a system
PDF
The Internet -By the Numbers, Sri Lanka Edition
PPTX
PptxGenJS_Demo_Chart_20250317130215833.pptx
PPTX
SAP Ariba Sourcing PPT for learning material
PPTX
Internet___Basics___Styled_ presentation
PPT
Design_with_Watersergyerge45hrbgre4top (1).ppt
PDF
Cloud-Scale Log Monitoring _ Datadog.pdf
PPTX
CHE NAA, , b,mn,mblblblbljb jb jlb ,j , ,C PPT.pptx
PPTX
Introuction about ICD -10 and ICD-11 PPT.pptx
PPTX
Digital Literacy And Online Safety on internet
PDF
RPKI Status Update, presented by Makito Lay at IDNOG 10
PPTX
Funds Management Learning Material for Beg
PPTX
Introduction about ICD -10 and ICD11 on 5.8.25.pptx
APNIC Update, presented at PHNOG 2025 by Shane Hermoso
innovation process that make everything different.pptx
How to Ensure Data Integrity During Shopify Migration_ Best Practices for Sec...
Automated vs Manual WooCommerce to Shopify Migration_ Pros & Cons.pdf
Power Point - Lesson 3_2.pptx grad school presentation
June-4-Sermon-Powerpoint.pptx USE THIS FOR YOUR MOTIVATION
Testing WebRTC applications at scale.pdf
Unit-1 introduction to cyber security discuss about how to secure a system
The Internet -By the Numbers, Sri Lanka Edition
PptxGenJS_Demo_Chart_20250317130215833.pptx
SAP Ariba Sourcing PPT for learning material
Internet___Basics___Styled_ presentation
Design_with_Watersergyerge45hrbgre4top (1).ppt
Cloud-Scale Log Monitoring _ Datadog.pdf
CHE NAA, , b,mn,mblblblbljb jb jlb ,j , ,C PPT.pptx
Introuction about ICD -10 and ICD-11 PPT.pptx
Digital Literacy And Online Safety on internet
RPKI Status Update, presented by Makito Lay at IDNOG 10
Funds Management Learning Material for Beg
Introduction about ICD -10 and ICD11 on 5.8.25.pptx

Working with the web and the future