Workshop guerrilla testing methods @ ux bristol 2011 by valsplat
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This document discusses guerrilla research methods for mobile UX testing. It recommends testing early and often using low-fidelity prototypes like paper prototypes. Participants should be real users performing realistic scenarios. Observers should focus on expectations, behaviors and interactions rather than opinions. The document provides an example assignment where participants test a mobile tax app using a paper prototype or HTML demo. Roles like moderator and observer are defined. The goal is to understand how people interact with the app and identify areas for improvement.
Workshop guerrilla testing methods @ ux bristol 2011 by valsplat
- 1. Workshop Guerrilla research methods for mobile UX UX Bristol 2011 valsplat | usability research Denise Pires & Stijn Nieuwendijk @denisepires, @stijnn, @valsplat
- 2. lab 2
- 3. lab
- 4. 4
- 5. Valsplat?
- 6. We want people to experience the joy and ease of great digital products.
- 7. lab 7
- 9. test participant moderator test participant simulator observer 9
- 11. 11 11
- 14. context
- 15. Many great ways to get user insights on mobile UX: › Ethnographic research › Concept & Usability testing › Shadowing › Eye tracking › Etc.
- 16. 16
- 17. 17
- 18. Go light & lo fi
- 19. Test early and often
- 21. Weapons of choice › Paper prototyping › Mock up testing
- 22. How?
- 23. All you need: › Test material › “Real” users › Realistic scenario’s › Sharp observation
- 24. Test material › Most important flows › Not just happy path › Real copy
- 25. iPhone 10:15 PM Company logo Mobile tax guide Search the tax guide Advanced Search Browse by category My files About Home Help
- 27. Real users › No UX-designers › Not involved › Ideally: target group
- 28. Realistic scenario’s › Situations › No freebies › Open questions
- 29. 29
- 30. Sharp observation › Focus on expectation, behavior and interaction first › Opinions second
- 31. Your turn!
- 32. Assignment Test a mobile app for tax consultants in a Paper prototype or HTML demo
- 33. About the app › For tax consultants › Reference, research, referral tool for laws and articles
- 34. Research questions › To what extent can people interact with this app? › Can it be improved? › If so: how?
- 35. Roles & activities › Test participant › Moderator › Observer(s)
- 36. Scenarios › Formulate scenarios, tasks and questions (about 5 min.)
- 37. Moderator › Let users perform the tasks as independently as possible.
- 38. Observer(s) › Pay close attention to what the test participant does while performing the task(s). › Note down every aspect and detail.
- 39. Divide the roles Let test participants grab some coffee!
- 40. Moderator & Observer › Example scenario: ‘You are at a client. You are wondering what the exceptions are regarding the window tax. You want to look this up on your tax app.’
- 42. Start the test!
- 46. What did you see & learn?
- 48. The usability lab was only the beginning… 48
- 49. Go light & lo fi
- 50. Test early and often
- 52. Thank you! denise@valsplat.nl, @denisepires stijn@valsplat,nl @stijnn www.valsplat.com