World War M
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World War M refers to the overwhelming information overload caused by modern marketing and sales tactics, exacerbated by the internet and social media. Consumers have developed mental barriers against intrusive marketing, and successful marketers must now create engaging, useful content that resonates with their audience. The goal is to provide the right information at the right time, ultimately redeeming the marketing profession from its current challenges.
World War M
- 1. World War M The end of Marketing as we know it.
- 2. Before the war our lives felt uncluttered
- 3. We had time for the more important things in life
- 4. Even marketers did not present an intrusion
- 5. The internet, email and social media changed all that.
- 6. We unleashed an unprecedented information overload.
- 7. A significant contributor to this overload is sales and marketing information.
- 8. World War M is overwhelming!
- 9. We’ve managed to mentally wall ourselves off from its incessant attacks.
- 10. We’ve developed tools to block its intrusions.
- 11. For those in marketing the effort to get over the wall is an increasingly desperate struggle.
- 12. The war is not against the marketer but against the uninspiring sales clutter they unleash.
- 13. Now their best hope of redemption is to create marketing that people love.
- 14. This means marketing content that's useful or entertaining and without a hint of selling.
- 15. Marketing that offers the right information to the right person, at the right time.
- 16. In time people will reach out to rescue the marketer from the land of the damned.
- 19. You CAN win this war!
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