The document discusses experiments with different typefaces and font styles for titles and text in a game. It evaluates different designs for main titles, selection screens, and secondary titles based on how well the fonts convey vibes, emphasize certain words, draw the eye, and fill space on the screen. The author decides thicker fonts for main titles and a bold font with extra spacing works best for selection screens. A design with smaller "of the" text and capitalized "horizon" is chosen for the secondary title to emphasize those words while adding color to the "new game" option makes the title screen feel more like a game.