WPP Open
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The document outlines how Real Media Group provides a comprehensive digital advertising solution that integrates various digital channels for advertisers while aiding publishers in monetizing content. It addresses current challenges in digital marketing such as ROI, automation, and audience acquisition by offering advanced targeting and reporting capabilities. The company emphasizes building brand loyalty through its platform, which automates back-office functions and improves workflow for agencies and advertisers.
WPP Open
- 1. Digital Competitive Advantage for Marketers Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
- 2. Current Advertiser Challenges on Digital Marketing ROI / Pricing Automation / Acquisition of quality audiences bidding on premium sites Complexity takes and inventory at too much time and scale at effort competitive prices One platform to strengthen advertiser’s ability to build brand loyalty or hit activation metrics Brand safety Insights Better cross and platform targeting Transparency and audience Daily accountability analysis and transparency issues 2
- 3. Publishers: • Offer broad premium inventory • Communicate directly with buyer • Plan for global reach • Improves back office workflow by automating functions such as invoicing/tracking/tagging Agencies/Advertisers: • Select publisher/inventory • Set KPI benchmarks • Set pricing and price ceilings WPP Agency • Set accountability criteria 3
- 4. Engage customers with dynamic video creative and create actionable Branded Content Video Pre-roll and in- banner video + creative options Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce Advanced targeting methods Robust reporting and data analysis across format, placement, and audience 4
- 5. Growing Digital Marketing Business Together What we offer: Complete solution in Digital Media Planning and Buying Most advanced technology available Business Intelligence for driving insights Client specificsolution in Digital build brands, community, sales A Total solutions to A global Presence Media Planning Global presence with 18 offices 5