The Future of Radio Pandora  vs.  Last.fm
Do you actually listen to  ANY  of these??? Why not?
Communications Act of 1996 Eliminated the limit of stations one company could own Permitted groups to own any # of radio stations they desired (40 max before) One-to-a-market rule: BARRED Now…
 
Why  play the same songs?
Potential Problem? “What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.”
Results: Radio Reach in Percent
Results: Decline in Favorite Stations, 12-21 Year Olds
But wait… then where do you find new music?
 
WHY Internet Radio? FREE Accurate? Easy to Use
FREE
Easy to Use? Here’s where things get a bit interesting…
Where do you fit in?
 
 
 
Accurate?
Accurate?
So… which one do I pick? Pandora Easier to use Based on opinion of one person Not always as accurate Social functions are limited, but improving Last.fm More users Introduces to more new music More involved Critical mass problem
Thank You

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