WritePoint Information Mapping
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Business functions are changing due to global shifts in demographics, technology, and culture. There is now an overabundance of information from various sources, both structured and unstructured. Information mapping can help organizations better manage information by making it easier to write, read, and find the most important information needed. It is a research-based method developed by Robert Horn over 40 years using principles of cognitive psychology, learning theory, and communication effectiveness. Customers report proven results across a variety of uses from compliance to customer service to operations.
WritePoint Information Mapping
- 2. A changing LandscapeBusiness functions are in transition due to social, technical, economic and cultural trendsGobal power shift to Asia
- 3. New economic geographies “glocalization”
- 7. Value shift to social prosperity
- 8. Globalized war for talentNew information Realities We want the right information at the right time to- take accurate decisionsoptimize business processes
- 9. We have to rethink the whole approach to information management to remain innovative and competitive
- 11. Handling of unstructured content
- 13. Real time communication supersedes e-mail
- 14. Ad-hoc collaborationHow can information mapping help you in this new approach?
- 15. The Information Mapping® Method
- 16. Robert Horn
- 17. Universities of Harvard and Columbia
- 18. 40 years of experience
- 20. Learning Theory
- 24. Message Design
- 25. Usability
- 26. Media SelectionThe Information Mapping MethodInformation Mapping® (IMAP) is an international and research-basedinformationstandardMore than 600.000 students have learned the methodUsing Information Mapping® results in information that is:easier to writeeasier to readmore accurate and more to the point.
- 28. Today’s challenges on informationToo muchTexts are too longUnstructuredNeedfor content strategyHard to find the information that you needDifferent writing stylesInconsistent layoutsDifficult language…
- 29. Where information matters …Information and communication has a critical role to play in every area of your organization:Complying with laws and regulationsDistributing information by web, manuals, etc.Explaining personnel policies and expenses Defining corporate branding andCreating Customer Service proceduresMeeting quality assurance Writing operation instructionsEtc …
- 30. Examples
- 31. Proven results
- 33. More info: www.informationmapping.comNewly appointed distributor for Israel: www.writepoint.com
Editor's Notes
- #3: A number that may shock you: Cost of 4 billion Euros annually – in wasted time on fruitless searches
- #4: Employee turnover – baby boomers – leave and info goes with them – overturn – very important challenge to big corps how to keep the info when employees leave20% of the time – information doesn’t exist where the company can access it80% of the time, information is there, but often not readily accessible, wrong format, don’t know where to find it; maybe not written properly and they can’t access it
- #8: IM identifies what information is availableCaptures the information in a file server, content management system, sharepoint, whatever
- #12: Information mapping teaches you how to take text and organize it properly to maximize comprehension – usability