Write Your Book in 8 Hours and Use it to Close Business

Mitchell Levy
The AHA Guy
WRITE YOUR BOOK
IN 8 HOURS AND
USE IT TO
GROW YOUR BIZ…
Empowering
Thought
Leaders with
Content
http://aha.pub/TBG-AHAslides

We Need to Create, Recognize & Share More AHAs

WHY Should You Care About This Presentation
and WHY am I doing what I’m doing?

WHY Should You Care About This Presentation
and WHY am I doing what I’m doing?
When I lead with my Aliveness & Joy,
I get to spread AHA Messages
throughout the World

http://AHAthat.com – page 5
Copyright© 2017 THiNKaha®,
All Rights Reserved.
Today’s Agenda
1. What is a Book?
2. What is a Social Media Enabled Marketing
eBook (AHAbook)?
3. Writing Your Book in 8 Hours
4. Promoting Your Book (e.g. You)
5. Closing Thoughts

Today’s Agenda
1. What is a Book?
eBook (AHAbook)?
5. Closing Thoughts

• A book is a set of written, printed, illustrated, or blank
sheets, made of ink, paper, parchment, or other materials,
fastened together to hinge at one side. A single sheet
within a book is a leaf, and each side of a leaf is a page.
1) What is a Book?
Wikipedia Definition: Book
https://en.wikipedia.org/wiki/Book

• An electronic book (or e-book) is a book-
or periodical publication made available in digital form,
consisting of text, images, or both, readable on computers
or other electronic devices.[1] Although sometimes defined
as "an electronic version of a printed book",[2] some e-
books exist without a printed equivalent.
1) What is a Book?
Wikipedia Definition: eBook
https://en.wikipedia.org/wiki/Book

1) What is a Book?
Gutenberg Press

• What if
1) What is a Book?

1) What is a Book?
300 Page Tome

1) What is a Book?
Look at What Marketo Calls eBooks

1) What is a Book?
40,000 Words vs. 3,000

Mitchell Levy
The AHA Guy
• A book is the ultimate marketing
vehicle for the brand you.
@HappyAbout
1) What is a Book?
What is a Book’s Value?

1) What is a Book?
• “My first book took me out of
the role of "trainer" and into the
role of "thought leader"…”
Marshall Goldsmith is one of
the world's foremost
change experts

• “Guerrilla Marketing has sold 24
million copies in 57 different
languages. I wrote it in response to
a need. If there is a need, then a
book will work…”
Jay Conrad Levinson, Father of
Guerilla Marketing
1) What is a Book?

• The true value of a book is what
you remember 6-months after
reading it! @HappyAbout
Mitchell Levy
The AHA Guy
1) What is a Book?

Today’s Agenda
1. What is a Book?
2. Social Media Enabled Marketing eBook
(AHAbook)?
3. Writing Your Book in 8 Hours.
5. Closing Thoughts

Why Care About AHAthat & Social Media
If you don't use 21st century technology, how can I trust you to
run a 21st century company? @RichardBliss

• Imagine having content that is
immediately actionable by your
growing fan base?
Think 7 second sound bites.
Think AHAs. @HappyAbout
Mitchell Levy
The AHA Guy
2) What is a Social Media Enabled
eBook (AHAbook)?

1. PDF – First thing we think of
when we think eBook.
2. ePub – Typically the format used
to load into Kindle.
3. AHAbook – Social Media
Enabled eBook.
For Simplicity, Let’s Say There Are 3 Types of eBooks
eBook (AHAbook)?

What is AHAthat?
http://AHAthat.com
AHAthat™ helps you
•SHARING: Over 39k pieces of high-quality curated content from thought leaders
from around the world that you can share for FREE.
•AUTHORING: Takes 8 hours or less to write an AHAbook. Time-Tested Proven
8-Step Authoring Process http://AHAthat.com/Author
•PROMOTING: Manually or automatically share yours and others content.

Here’s a Small Set of AHA Leaders:
• Alex Mandossian
• Alexandra Levit
• Alexandra Watkins
• Ann Handley
• Anneke Seley
• Axel Schultze
• Barbara Safani
• Beth Kanter
• Bill Cushard
• Bill Treasurer
• Bonnie Marcus
• Brett Beveridge
• Brian Fanzo
• Brian J. Carroll
• Bryan Kramer
• Carly Alyssa Thorne
• Carol Meyers
• Charles P. Garcia
• Chris Kenton
• Daniel Gutierrez
• Dorie Clark
• Dr. Stacy Feiner
• Dr. Tony Alessandra
• George D. Gopen
• Janet Fouts
• Jeff Shavitz
• Jill Rowley
• Joel Comm
• Kami Huyse
• Kare Anderson
• Kimberly Wiefling
• Kneko Burney
• Koka Sexton
• Kurt Shaver
• Liz K. Miller
• Lori Ruff
• Marge Powers
• Mark Amtower
• Mark Deterding
• Marshall Goldsmith
• Matt Heinz
• Robert Galinsky
• Ronnie Lott
• Rosemary Coates
• Scott Monty
• Shel Holtz
• Ted Rubin
Start Sharing today for free by going to AHAthat.com
eBook (AHAbook)?

AHAthat has books on a wide range of topics (and we want more):
Leadership
eBook (AHAbook)?

Small Business and Entrepreneurship
Sales and Marketing
eBook (AHAbook)?

Social Media
Social Selling
eBook (AHAbook)?

Career and Job Search
Self-Help and Consumer
eBook (AHAbook)?

Classic Books -- Public Domain
Finance and Accounting
eBook (AHAbook)?

Fun To Share Books
eBook (AHAbook)?
http://AHAthat.com/phrases

http://AHAthat.com/phrases
eBook (AHAbook)?
Easy to Share!

We Need to Create, Recognize
& Share More AHAs

• With AHAbooks, you have the
speed to market and reach of
social media combined with the
credibility of a book without the
pain of making it perfect.
Judy Baker
Book Marketing Mentor
2) What is a Social Media
Enabled eBook (AHAbook)?

Today’s Agenda
1. What is a Book?
eBook (AHAbook)?
5. Closing Thoughts

• If you can write a book in 8
hours, what would you use it for?
@HappyAbout
3) Writing Your Book in 8 Hours
http://AHAthat.com/author

Survey: Do You Write Your Book on?
1. What You are an Expert In?
2. What You Get Paid to Do Today?
3. What You Get Paid to Do Tomorrow?

Step 1: Starts With a Blueprint:
4 Questions To Be Answered

Step 1: Starts With a Blueprint:
4 Questions To Be Answered
Question #1: Who is the reader and how
will they benefit from this book?
Or…
Who are your customers/prospects and
what pain do they have?

AHAthat: Creating AHAbooks From Any Content
Any content
Presentations
Twitter stream
Blogs
YouTube channel
Whitepapers
Books
Webinars
Collateral
Website content
Emp Handbooks
AHAbook™ w/ 140
AHAmessages to
share on twitter,
facebook,
LinkedIn, G+,
GaggleAMP
Most people don't know
how much content they
really have!!!

CrowdSourcing Exercise

Convert Your AHAbook into PDFs, Kindle,
and Physical Books Available on
Amazon and Other Retail Locations
AHAbook PDF for LeadGen
Kindle, Paperback &
Hardcover Books Available
Worldwide
Hardcover

http://AHAthat.com/Author

Today’s Agenda
1. What is a Book?
eBook (AHAbook)?
5. Closing Thoughts

• I don’t need to market my book.
My publisher will and the content
is so good, news will spread like
wildfire. NO!
• To attract clients with a book, it
takes time, money and effort!
@HappyAbout
Mitchell Levy
The AHA Guy
4) Promoting Your Book (e.g. You)

• In today’s world, you need to
create your brand and your
success. How & where do you
market? Everywhere possible.
@HappyAbout
Mitchell Levy
The AHA Guy

As a Newly-Minted Author, You Should…
• Shout from the Rooftop:
• Put the name of the book and url on their Bio, Business Cards,
Websites, LinkedIn, FaceBook, Twitter & other Social Media
Profiles, as well as your underwear and anywhere else that
makes sense.
• Speak to groups on the topic of the book.
Download the PDF labeled Steps 9-100
at http://AHAthat.com/Author

As a Newly-Minted Author, You Should …
• Use the Writing Process for Leadgen:
• Create an AHAbook by interviewing prospects they’d like to
sell to.
• Offer to crowdsource AHAbooks at groups they belong to.
• Write posts containing content from their book.

As a Newly-Minted Author, You Should…
• Use it to Get Customers & Sponsors:
• Share the AHAbook url and physical books for free.
• Send copies of the physical books to prospects they’d like to
meet.
• Find sponsors that want to share your book with their
audience.

Authentically share who you are at your
core to inspire those around you. @LoriRuff
#KeepItReal #SuiteBranding
http://aha.pub/SuiteBranding-AHAbook

Today’s Agenda
1. What is a Book?
eBook (AHAbook)?
3. Tricks to Writing Your AHAbook in 8 Hours.
5. Closing Thoughts

• You cannot claim to be an AHA
Leader in the future without one
or more books in the field you
specialize in listed in your online
profile. @HappyAbout
Mitchell Levy
The AHA Guy
5) Closing Thoughts

• I don’t need an AHAbook, I’ve
already written my book.
• Why get credit for writing one
book when it’s so easy to get
credit for two? @HappyAbout
5) Closing Thoughts

• Take the quickest path to your
book. Make the time, hire help,
or put aside 8 hours to write an
AHAbook? @HappyAbout
5) Closing Thoughts

www.aha.pub/authoring

www.aha.pub/authoring
Get a Discount by Purchasing
Through The Big Giving Order Form

www.aha.pub/ghosting

www.aha.pub/ghosting
Get a Discount by Purchasing
Through The Big Giving Order Form

Do You Know Your
AHA Message?

Do You “WANT” to Know
Your AHA Message?

How About Knowing 3 of
Your AHA Messages?

I “WANT” 3!

I Want 3!
http://AHAthat.com/IWant3

To Continue the Conversation
Mitchell Levy
The AHA Guy
& CEO, THiNKaha®
submission@thinkaha.com
408-257-3000
8-Step Author Process
http://aha.pub/t-l-b-p
http://ThoughtLeaderLife.com
http://THiNKaha.com
http://TheAHAGuy.com
Copy of these slides
http://aha.pub/TBG-AHAslides

Write Your Book in 8 Hours and Use it to Close Business

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