This document provides guidance on writing articles. It discusses the key elements of structure, including a catchy title, introduction that poses a question, main body that develops ideas from positive to negative aspects, and conclusion that answers the initial question and gives an opinion. Regarding style, the document recommends using descriptive vocabulary like adverbs and adjectives to describe people, places, and feelings. It also advises using discursive writing for more serious articles, employing linking words and phrases to explain, analyze, show causes and effects, suggest, compare, and contrast. Writers should adjust the formality based on whether the article is formal or informal.