Writing for the web

Writing for the WebCompiled by the editors and staff of UPI

online readers/viewers:Read 25% slower than print

Online readers are lazy, selfish and ruthless!

When writing for the Web, you are writing for:your readers

Web writing needs to be concise,scannableand objectiveConcise

ScannableCapture reader attention through : boldface

ObjectiveContent should be credible and reliable

Use active voice The book was written by FrankFrank wrote the bookUse clear and simple language400-800 words Remove “really” “very” “just” “quite” “perhaps” “that”“Kill your darlings”Write in third person (he, she; not you, I, me)Write tight!

BeforeSince I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.

BeforeAfterSince I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.Since childhood I have longed to travel the world to report on issues like poverty and genocide.Yet it was only recently that I realized that the peace and hospitality of my small town is unlike any other, making it incomparable to any other city.

BeforeAfterThis is not news. Life expectancy can increase with weight loss. So what new ideas do the CALERIE folks have? This isn’t anything that we haven’t all heard before. Obviously, anytime you go on a diet, you stand a good chance of lowering your blood pressure, cholesterol level and risk of diabetes and other health woes, and all that can translate into extra years. So what are the CALERIE folks bringing to the table that’s new?

One idea per paragraphNo indentation, just breaks4-5 sentences OR LESSParagraphs

BEFORETourists from all over the world visit the United annually, without fail. When they come, they usually go to the many internationally recognized tourist spots scattered across the country. Some of the most popular places were Times Square, the Las Vegas Strip, the National Mall in DC, Faneuil Hall Marketplace, Disneyworld and Disney Land. (54 words)The most-visited tourist destinations in the United States are: Times Square

Writing for the web

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