Writing for the Web
- 1. Writing for the Web
- 4. online readers/viewers:Read 25% slower than print
- 5. Look for specific information
- 7. How viewers look at Web pages (study by Jakob Nielsen)
- 8. Online readers are lazy, selfish and ruthless!
- 10. When writing for the Web, you are writing for:your readers
- 14. Web writing needs to be concise andscannableConcise: write tight and keep it simple (400-800 words)
- 15. Scannable
- 17. Capture reader attention with:
- 18. boldface
- 19. bullet points
- 20. linksShort wordsShort sentencesShort paragraphsWrite tight!
- 22. sub-headlines (when more than 300 words)
- 23. Sentences
- 24. ParagraphsHeadlines (40-60 characters)Strong, urgent, muscular verbs
- 25. Runs
- 26. Fails
- 27. Seizes
- 28. Forces
- 29. Present Tense
- 30. Active voice: Subject + Verb + Object
- 31. Girl races boy
- 32. Panda grabs bambooSentences (16-25 words)One main point per sentence
- 34. Although Koji was battling a cold he managed to win first place in a hot dog eating contest in Tokyo.
- 35. Koji won first place at a Tokyo hot dog eating contest despite battling a cold.
- 36. Active voice: Subject + Verb + Object
- 37. keep subject and verb close together
- 39. He was never on time
- 40. He is always lateReally, very: extraneousJust: extraneousFeel: show emotion through words and actionsThink: how do you know what a person thinks?A lot, many: how much is a lot?Sort of/kind ofUsed to: used to drive = she droveGet/got/gotten: be specificWords to avoid
- 41. One idea per paragraphMost important info first2-3 sentencesParagraphs
- 45. Bold words:To visually emphasize a word or concept
- 46. For headlines and subheadlines
- 47. For warning messagesUse links to:Provide context to story
- 48. Give readers more information
- 49. Connect to other sites (SEO)If you want to read more then you should click on the link provided here: http://www.UPIU.com/about.Click here for more information about Writing for the Web.Writing for the Web can be easy.
- 50. BEFORETourists from all over the world visit the United annually, without fail. When they come, they usually go to the many internationally recognized tourist spots scattered across the country. Some of the most popular places were Times Square, the Las Vegas Strip, the National Mall in DC, Faneuil Hall Marketplace, Disneyworld and Disney Land. (54 words)Capture attention using: bold
- 51. links
- 52. bullet pointsAFTERThe most-visited tourist destinations in the United States are: Times Square
- 53. Las Vegas Strip
- 54. National Mall in DC
- 56. Disney World
- 57. Disney Land (26 words)
- 61. Info-graphic