Writing Meta Tags Aaron Abbott
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This document discusses optimizing meta tags on websites for search engine optimization. It analyzes competitors in the criminal justice niche that do not use meta tags effectively, leaving opportunity. It recommends continuing efforts to boost the ranking of an existing forensic death investigation site through relevant meta tags and keywords related to criminal justice, crime scenes, autopsies and forensics. A new site will also be created to market training content directly to the general public interested in these topics.
Writing Meta Tags Aaron Abbott
- 2. Aaron Abbott—www.BrandLessBox.com 2 Through evaluation of competitor websites, it is seen that most of the competition did not even use keyword and/or description Meta tags. The Criminal Justice niche is very specific and centralized, leaving great opportunity for implementation of necessary Meta tag tactics. The great part is that the conceptual keywords of this field are searched my millions of people due to the popularity of television shows like CSI, Law & Order, NCIS, etc. Looking at the popularity of such interactive Internet experiences like CBS’s www.csitheexperience.org, new opportunities to market this training content are surfacing. By allowing people to pay to see the actual training content for a limited time, at a very reasonable price, a new channel of profit is created. A new website will be built for this new target market and delivery model. The current Meta tags represent the goal of the existing site and positioning it higher in the search engines with more of these keywords being searched. A great deal of the site’s copy includes effective use of these keywords. Seeing that a lot of the competition has ignored the general public’s curiosity, continuing efforts to boost this existing site’s placement will lend tremendous credibility to the new business model. Seeing that the existing Web site, www.ForensicDeathInvestigation.com, targets the primary market—Universities, Police Departments, and Coroners—it is important to continue on the path of establishing and maintaining organic placement with the included keywords below. Typing in “Forensic Death” actually has the site already listed in the #1 position. Being a Flash site, it is limited to two
- 3. Aaron Abbott—www.BrandLessBox.com 3 HTML pages. This will be redesigned to propagate for better Web 2.0 and SEO/SEM purposes. <HEAD> <TITLE>Criminal Justice and CSI training. Real Videos. Real Crime Scenes.</TITLE> <META name=”description” content=”Crime scene and autopsy interactive training video class for police, CSI, and Criminal Justice.”> <META name=”keywords” content=”Forensic, Criminal Justice, Crime Scene, Autopsy, Forensics, Crime, Watch Videos, Crime Scene Investigation, Investigating, Crime Investigation, Crime Scene Jobs, Death Investigation, CSI Investigation, Crime Scene Classes, Crime Scene School, Autopsy DVD, Forensic Programs, Streaming Video”>