Writing Skills: Now and in the Future
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The document presents tips for writers from Mary Ellen Miller focused on writing for mass communications, emphasizing the importance of starting early, revising work, and mastering grammar. It discusses techniques for developing storylines and overcoming writer's block, as well as the need for concise and effective communication in public relations. Additionally, it highlights future job changes due to automation and encourages writers to continuously improve their skills and stay connected through various platforms.
Writing Skills: Now and in the Future
- 1. A Presentation to Robert Houk’s ETSU Writing for Mass Communications Class Mary Ellen Miller, MBA March 15, 2017
- 3. 1. Tips to share from a master writer 2. How and who to write for today 3. Jobs of the Future
- 4. 1. Process ◦ Start Early ◦ Write Fast ◦ Set it aside ◦ Revise (Writing takes time!)
- 5. 2. Technique The nuts and bolts/grammar ◦ Subject-Verb agreement: ◦ Singular with singular ◦ Plural with plural Find a storyline Research
- 6. 3. Flow ◦ The opposite to “writer’s block” ◦ Feel passion for your work ◦ Get mentors/coaches/ other sets of eyes
- 7. Mirror outlet you’re pitching Op-Ed Speech Media Advisory: Not as lengthy as news release Media Alert: who/what/where/when/why/how Newsletters * Hanna Porterfield, author of “Why Writing Should be the Most South After Skill in PR” Public Relations Tactics
- 8. Social Media Website Concise writing Same brand voice SEO keywords
- 9. Emails Short and to the point Even texts
- 10. In public relations, be the news source for your company/persona (don’t rely on the media to tell your story.) Example: Tweeter in Chief
- 11. Some measurement examples: Vocus, Bulletin Intelligence, Media Analytics
- 13. Write as often as you can (even outside the office. Write Yelp reviews!) “If it’s not read, it’s worthless” Suzette Norris Read a variety of publications Listen to/watch podcasts/TED talks Readers are Leaders (Tip: Overdrive app from the Johnson City Public Library. Loads of FREE e- and audio books!)
- 14. Robotics will replace: Bank Tellers, Surgeons, Phone Operators, Salespeople, Drivers “Master the art of communication – it’s one way that machines will never be able to compete.” Crystal Akins
- 15. “In order to be irreplaceable one must always be different.” Coco Chanel