The document provides guidance on writing skills for different types of articles and speeches. It recommends that introductions for unknown readers set the scene and capture interest, often referring to a specific incident related to the topic. Main points should be separated into new paragraphs using chronological, emphatic or contrasting methods of development. Speeches written for a specific public require a different approach. Both should conclude by rounding off with a quotation or rhetorical question that echoes the introduction, while keeping the content descriptive rather than discursive. Proper writing style is tailored to the intended audience, using a variety of structures and vocabulary to retain reader interest.