21 st   Century Persuasive Writing


              Stuart Teicher
Obstacles
Distractions
Thinking

Organizing 

  Writing
ROMA
ROLE

OBJECTIVE

MEDIUM (FORUM)

AUDIENCE
Danny Devito and Mini-Me
The Father of “Plain English”
             “Rudy F”
(that’s what the cool kids call him)
“Take”


“Unmistakably”
Rewrite this
“The only true victim in this situation would
have to be Mrs. Stafford.”


    “The only true victim in this situation
    would have to be is Mrs. Stafford.”
Rewrite this
“It is not unlikely that the school will have to
close its doors.”

“It is not unlikely that tThe school will have to
close its doors.”
Weak words… “stated” or “said”
Make them

            -Proclaimed
              -Shouted
             -Declared
More Intense Nouns

Vehicle…sports car…Ferrari

Piece of jewelry…family heirloom
Significant

Important

   Vital
Pet Peeve
Action sentences!
It is a long standing     Years ago the Supreme
accepted principle that   Court confirmed that no
the 5th amendment         citizen may be
established the right     compelled to
against self-             incriminate themselves.
incrimination.
Writing slideshow
Brian took her to the sorority mixer.


She was taken to the sorority mixer.
Anatomy Lesson, ooohhh...
Anatomy of a Persuasive Writing
Introduction

             Thesis

Present the Position- Facts, Rule

            Analyze
Persuade with the Facts
How would you rewrite:
“Defendant indicated there was a problem
            with the vehicle”

How about…

“He admitted that the brakes were broken.”
Humanize the Characters

“My friend saw his daughter at school.”

vs.

“Bob visited his 5 year old daughter, Maureen, at
her Kindergarten class.”
Writing slideshow
Let’s eat Grandma.

Let’s eat, Grandma.
Common Comma Conundrums

Rule 1:
To separate a series.

Ex: “I have a syphilis, herpes, and a
back ache.”
Rule 2:
Between adjectives

Ex: “He is a hairy, ugly man.”

But not all…”I want some cold ice cream”

• Trick, if you can insert the word, “and”
  then it gets a comma
Rule 3:
Before Conjunctions  FAN
BOYS…For, And Nor, But Or Yet So

EX: “My wife went to the gym, and I went to
Chipotle.”

• But not always….There are two sentences—
  only place it when there are two sentences

“I thought of eating salad but ate pizza instead.”

• Not two sentences, so no comma
• Must be a sentence on BOTH sides of the
  conjunction
Comma Rule #4
Separate the excess: Comma off the “not
needed” part of the sentence.

EX, “The Instructor who is quite handsome always
shows up on time.”
• Part of the sentence is not needed. Remove
  that clause....if the rest of the sentence can
  stand alone without changing the
  meaning, surround the clause with commas.

REVISED: “The Instructor, who is quite
handsome, always shows up on time.”
• Opposite: “Everyone who is handsome should
  get a prize”
Comma Rule #5

Introductory words

Use commas after words like
“well, yes, no, why, oh” etc., when they
begin a sentence

EX: “Yes, my Instructor is the most
intelligent man I have ever met.”
Comma Rule #6

Introductory Phrases at the beginning of
sentences

“Crying at the top of his lungs, the lawyer
handed in his opposition papers late.”

• TIP: The first word has an -ing or -ed
  ending...
• THEN, Put the comma before the
  person/thing the sentence describes
Editing Steps…

•   Edit the Words
•   Edit the Sentences
•   Edit the Paragraphs
•   Look down from above
The End

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Writing slideshow

  • 1. 21 st Century Persuasive Writing Stuart Teicher
  • 7. The Father of “Plain English” “Rudy F” (that’s what the cool kids call him)
  • 9. Rewrite this “The only true victim in this situation would have to be Mrs. Stafford.” “The only true victim in this situation would have to be is Mrs. Stafford.”
  • 10. Rewrite this “It is not unlikely that the school will have to close its doors.” “It is not unlikely that tThe school will have to close its doors.”
  • 11. Weak words… “stated” or “said” Make them -Proclaimed -Shouted -Declared
  • 12. More Intense Nouns Vehicle…sports car…Ferrari Piece of jewelry…family heirloom
  • 15. Action sentences! It is a long standing Years ago the Supreme accepted principle that Court confirmed that no the 5th amendment citizen may be established the right compelled to against self- incriminate themselves. incrimination.
  • 17. Brian took her to the sorority mixer. She was taken to the sorority mixer.
  • 19. Anatomy of a Persuasive Writing
  • 20. Introduction Thesis Present the Position- Facts, Rule Analyze
  • 21. Persuade with the Facts How would you rewrite: “Defendant indicated there was a problem with the vehicle” How about… “He admitted that the brakes were broken.”
  • 22. Humanize the Characters “My friend saw his daughter at school.” vs. “Bob visited his 5 year old daughter, Maureen, at her Kindergarten class.”
  • 25. Common Comma Conundrums Rule 1: To separate a series. Ex: “I have a syphilis, herpes, and a back ache.”
  • 26. Rule 2: Between adjectives Ex: “He is a hairy, ugly man.” But not all…”I want some cold ice cream” • Trick, if you can insert the word, “and” then it gets a comma
  • 27. Rule 3: Before Conjunctions  FAN BOYS…For, And Nor, But Or Yet So EX: “My wife went to the gym, and I went to Chipotle.” • But not always….There are two sentences— only place it when there are two sentences “I thought of eating salad but ate pizza instead.” • Not two sentences, so no comma • Must be a sentence on BOTH sides of the conjunction
  • 28. Comma Rule #4 Separate the excess: Comma off the “not needed” part of the sentence. EX, “The Instructor who is quite handsome always shows up on time.” • Part of the sentence is not needed. Remove that clause....if the rest of the sentence can stand alone without changing the meaning, surround the clause with commas. REVISED: “The Instructor, who is quite handsome, always shows up on time.” • Opposite: “Everyone who is handsome should get a prize”
  • 29. Comma Rule #5 Introductory words Use commas after words like “well, yes, no, why, oh” etc., when they begin a sentence EX: “Yes, my Instructor is the most intelligent man I have ever met.”
  • 30. Comma Rule #6 Introductory Phrases at the beginning of sentences “Crying at the top of his lungs, the lawyer handed in his opposition papers late.” • TIP: The first word has an -ing or -ed ending... • THEN, Put the comma before the person/thing the sentence describes
  • 31. Editing Steps… • Edit the Words • Edit the Sentences • Edit the Paragraphs • Look down from above