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This document discusses ways for libraries to bridge the divide between their digital and physical services by prominently displaying and promoting their digital offerings. It recommends (1) placing information cards and QR codes by physical materials to promote related digital content, (2) using highly visible signage around the library, (3) installing interactive touchscreen displays, (4) training dedicated staff experts, (5) showcasing digital services on shelf talkers, (6) creating a dedicated digital usage zone, and (7) installing screens to promote digital magazines collections. The goal is to increase awareness and uptake of the digital services libraries provide.
Ws libmark preso
- 1. BRIDGING THE DIVIDE BETWEEN YOUR DIGITAL SERVICES AND YOUR PHYSICAL SPACES PRESENTED BY RICHARD SAAR
- 5. DISPLAY DIGITAL PRODUCTS AT THE FRONT OF HOUSE Place a Digital Information Card behind your new release books... QR codes allow patrons to click instantly to the digital services. DON'THAVETIMETOREAD, WHYNOTLISTEN? Available as downloadable files to any device, eAudio books are the perfect solution for people who don’t have time to sit down and read... eBOOK ScanthisQRcodeto seewhat’savailable eMAGAZINE eAUDIO INDIEFLIX DON’TWANTTOCARRYA BOOK AROUND? The perfect solution for people who don’t want to carry books with them, you just need your mobile device and your library fits in your pocket! LOVEMAGAZINES,BUTCAN’T AFFORDTHEM? Zinio for libraries gives you access to all your favourite magazines, online in one easy to use mobile, tablet and PC app, anywhere, anytime... ScanthisQRcodeto seewhat’savailable ScanthisQRcodeto seewhat’savailable ScanthisQRcodeto seewhat’savailable LOVEINDEPENDENTAND SHORTFILMS? IndieFlix brings you the very best independent and short films from over 1000 film festivals across the world. NEWRELEASEDID YOU KNOW WE ALSO HAVE A GREAT SELECTION OF ONLINE SERIVCES? Display eAudio and eBook titles on DVD cases along with other new releases at the front of the library. THIS BOOK IS AVAILABLE ONLINE IN eAUDIO and eBOOK
- 7. HIGHLY VISIBLE SIGNAGE PLACED IN HIGH TRAFFIC AREAS Wavesound has developed the "Sign Post" series of marketing banner stands for libraries INDIEFLIXTHEBESTININDIEFILMS Watch the best selection of the lastest Independent and short films anywhere you want to... LoveIndependentandshort films? IndieFlix brings you the very best independent and short films from over 1000 film festivals across the world. With thousand’s of films to choose from, there’s always one for you! AnyPhoneorTablet AnyLaptoporPC/MAC AskaLibrarianhowtoget startedtoday! Filmsfromthesefestivals... PublicLibraries Victoria NetworkeAUDIOLISTENONLINEATTHISLIBRARY Download the lastest eAudio books onto your phone, tablet or laptop and listen anytime, anywhere. Don'thavetimetoread, whynotlisten? Available as a downloadable file to any device, eAudio books are the perfect solution for people who don’t have time to sit down and read... You just have to listen! AskaLibrarianhowtoget startedtoday! Lookatthesegreattitles... PublicLibraries Victoria Network AnyPhoneorTablet AnyLaptoporPC/MAC eBOOKSREADONLINEATTHISLIBRARY Download the lastest eBooks onto your phone, tablet or laptop and read anytime, anywhere... Don’twanttocarryabook around? Available as downloadable files to any device, eBooks are the perfect solution for people who don’t want to carry books around with them. All you need is your mobile device and your library fits in your pocket! AskaLibrarianhowtoget startedtoday! Lookatthesegreattitles... PublicLibraries Victoria Network AnyPhoneorTablet AnyLaptoporPC/MAC LANGUAGESLEARNANEWLANGUAGE So take your lanuage school with you wherever you go so you’ll never miss a class! Wanttolearnanew Language? Transparent Language offers online courses in over 100 languages. Each language is broken into specially designed programs to make learning a new language easy and fast! AnyPhoneorTablet AnyLaptoporPC/MAC AskaLibrarianhowtoget startedtoday! Over100languages... PublicLibraries Victoria Network GERMAN FRENCH SPANISHITALIAN JAPANESE KOREAN RUSSIAN CHINESE Mandarin&Cantonese ENGLISH fornonEnglishSpeakers PORTUGESE MALAYSIAN GREEK eMAGAZINESALLYOURFAVOURITES Download the lastest eMagazines onto your phone, tablet or laptop and acess them whenever you want. Lovemagazines,butcan’t affordthem? Zinio for libraries gives you access to all your favourite magazines, in one easy to use App, anywhere, anytime. All you need is your mobile device and your magazines are always with you! AskaLibrarianhowtoget startedtoday! Lookatthesegreattitles... PublicLibraries Victoria Network AnyPhoneorTablet AnyLaptoporPC/MAC
- 9. INTERACTIVE DIGITAL DISPLAYS PLACED IN HIGH TRAFFIC AREAS Install 23 to 27 inch touch-screen PC's in high-traffic areas, on pillars or dividing walls, to allow patrons to "play" with the digital services.
- 11. DIGITAL PRODUCT EXPERTS Trained staff available One of the biggest factors in gaining uptake of digital services is the level of knowledge of the staff available. If there is always a least one staff member who is an expert in the products available usage and uptake will improve. Best practice: a number of libraries have dedicated Technology staff who train both patrons and staff on the set-up and use of serivces.
- 13. HIGHLY VISIBLE SHELF TALKERS DISPLAYING ALL YOUR DIGITAL SERVICES Attention grabbing Shelf Talkers that promote digital serivces displayed where your patrons browse the most frequently. WAVESOUND SHELF-TALKER: BOOKS to eAUDIO To re-order email info@wavesound.com.au Re-order part No: WS-ST-2015-001 © Wavesound Pty Ltd 2015 DON'THAVETIMETOREAD,WHYNOTLISTEN? GOONLINETODAYATTHISLIBRARY! eAUDIO ScanthisQRcodeto seewhat’savailable DON’TWANTTOCARRYABOOK AROUND? eBOOKSARETHE SOLUTION,GOONLINETODAY! WAVESOUND SHELF-TALKER: Books to eBooks To re-order email info@wavesound.com.au Re-order part No: WS-ST-2015-002 © Wavesound Pty Ltd 2015 eBOOKS ScanthisQRcodeto seewhat’savailable LOVEMAGAZINES?ZINIOFORLIBRARIES GIVESYOUFREEONLINEACCESS WAVESOUND SHELF-TALKER: Books to eMagazines To re-order email info@wavesound.com.au Re-order part No: WS-ST-2015-003 © Wavesound Pty Ltd 2015 eMAGAZINES ScanthisQRcodeto seewhat’savailable
- 15. DIGITAL USAGE ZONE A PLACE TO USE AND LEARN Make a dedicated space available for patrons to just simply use the services... whether it's listening or reading... Think back to the days of records stores when you could listen to the music before buying it... Many patrons have never listened to an Audio book or read an eBook, what better way to show them what they really are. Best practice: a number of libraries have tablets and MP3 players available (only for in-library use) to patrons to use the products, Playways are a great option.
- 17. DIGITAL MAGAZINE DISPLAY ON TOP OF THE MAGAZINE RACKS Install 23 to 27 inch screen showcasing the digital editions of magazines available.
- 19. DISPLAYDIGTAL PRODUCTS 1 HIGHLYVISIBLE SIGNAGE 2 INTERACTIVE DIGITALDISPLAYS 3 DIGITALPRODUCT EXPERTS 4 SHOWCASEDIGITAL PRODUCTSATTHESHELF 5 DIGITALUSE ZONE 6 7 DIGITALMAGAZINE DISPLAYS
- 20. Any Questions? THE END Thank you for listening!