WSTC OVERVIEW SUMMARY
1 like88 views
Wookey Search is developing a search engine platform and vertical applications to incorporate social media interactions and collaboration. It aims to capture paid listings and generate revenue from advertisements. The company plans to focus on gaming and self-improvement verticals by partnering with thought leaders and developers to build communities around specific topics and games. This will allow Wookey to scale its platform and expand into new markets by refining its tools and techniques for each application.
WSTC OVERVIEW SUMMARY
- 1. CURRENT ENGINEERING FOCUS VERTICAL INTEGRATION WITH TEMPLATE AGGREGATION TO THE FULL SEARCH ENGINE PLATFORM Current day, high-powered engines: Strong demand will benefit the growing, highly concentrated industry. Wookey strives to incorporate social media/active collaboration based interaction to the user search experience. The Search Engines market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. The Search Engines industry grew rapidly over the five years to 2015, as operators significantly expanded their scope and refined their methods of providing users with relevant content. As search engines have developed and expanded their advertising platforms, advertising revenue has flowed into the industry. Wookey’s competition will primarily center in an industry has rapidly evolved into a battle between two of the largest search engines: Google and Microsoft’s Bing. While the industry’s other major player, Yahoo, lost a substantial amount of market share in the past five years, Google and Bing have increased their user bases and reinforced their dominance. This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. Wookey typically provides services for free (a.g. out phase I applications) and earn income when a user clicks on an advertising link, known as a "paid click." WS attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information. Often the line between pay per click advertising and paid inclusion is debatable. WS is positioned to capture paid listings to be labeled as an advertisement. This footprint for revenue generation is embedded since the webmaster has control of the embedded content rendered within WS listing, its ranking, or even whether it is
- 2. shown to any of our active users. Another advantage of paid inclusion is that it allows Wookey to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified. Ultimately, Wookey Search offers retrieval services over a virtual library of aggregated content from multiple content providers, and presents an ordered list of results in response to a user's query term. The economic model of WS engines, considers three types of entities: users of search engines, content providers, and third-parties such as advertisers and licensing firms. Present search offers engines serving a market of users who are heterogeneous in their preferences. Vertical applications represent user types in a descending order of users valuation for the searching service, and let quality of the search engine as perceived by users, which may be a composite measure of its database of content providers, user interface, and indexing and retrieval algorithms. The engineering team under the auspice of CTO Chaney ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. Further, in late 2015 Wookey partnered with several data partners to enhance the vertical integration of information flow to each subject sub-category, channeling over 150 leading search marketers who provided expert opinions on over 90 ranking factors.
- 3. WOOKEY SEARCH MARKET STRATEGY Q: MARKET SIZE: MASTER REVENUE GENERATION & USER ACQUISITION User acquisition campaigns are too often an afterthought for developers, when in reality it is a vital overhead for social platform. Wookey’s development plan has put user acquisition at the forefront. With our chosen initial set of vertical markets, we are developing core technologies and techniques that will apply to a wide variety of vertical markets. But by focusing on just a few initial markets, especially in markets where we have experience in developing relationships that can promote our technology to large existing audiences, and create active partnerships giving us LOI on the gaming app, we will control our growth to a manageable level. This will allow us to make sure we have appropriate technology in place for scaling, for appeal to users, and for traction for user adoption. This is the same approach that companies such as Stack Exchange used to carefully choose an initial set of markets to focus on, refine their tools, and then use the platform as a framework to roll out their platform to additional markets. We forecast the amount of revenue the gaming improvement game app will generate, and these estimates are integrated into our former revenue projections in our report. We can partially rely on publicity or being featured in the App Store and in the long term, it will translate on revenue going forward
- 4. On average, a user’s session time and frequency will decrease considerably after just one month, so you need a long-term strategy to continually grow your user base and monetize it. WOOKEY TARGET MARKETS FOR VERTICAL SUBJECT APPLICATION One of the key leaps we are making is the filtering process of our templates, which filter traditional results, and display them in a new more meaningful fashion. The template filters results thru the interaction of the behavior of users and guidance of thought leaders. Our display method provides a better organization than the traditional DOS style readout. Wookey Templates organize results according to highlighted areas of importance. They also encapsulate the methods that experts use to find and filter results, methods that can be learned by anyone, but that are usually beyond the ability of most internet users. Templates bring this ability to the masses through a combination of curation, automation, and tuning, and then encourage the users to help socially improve the results further.
- 5. SAMPLE APPLICATION I CASUAL COLLABERATION APPLICATION VERTICAL (Current LOI addresses 35MM users in this target application) Interactive Gaming related activities in our app is an example of one of the markets with an extremely large audience that is not typically thought of as self improvement. We are calling it casual improvement. The goal is to appeal to the users of various games and give them ideas to improve their game play and have more fun with their favorite games. Game developers and game players will be invited to submit their ideas on how to enjoy the game more, how to make the highest scores, how to achieve certain goals, how to find the hidden easter eggs, etc. In the same way that websites like Amazon have used social media to accumulate massive bodies of user authored content such as reviews, we will use our app to gather similar information to help users enjoy their games more, and also discover other similar games that they may enjoy. By working with the thought leaders in these various game communities, we can further improve our search content, with our unique presentation templates, to make our app the go to place for finding further content about their game that exists on the web outside our app. Wookey Templates are described further in another section This audience of users will find, in our in-app “Improvements Store”, a variety of modules related to a growing number of games. We create synergy in the same way that traditional apps stores such as iTunes and Google Play expose game players to many other categories of useful apps. Our “Improvements Store” will be the place these users will turn when they want to use their mobile device for more serious improvement practices in the rest of their life. Wookey will be the premier source for this innovative approach to linking user activities with useful search to support their activities.
- 6. SAMPLE APPLICATION II Interactive applications currently on the market go from Free - for Everest: A goal- setting app that lets you break down goals into steps and reminds you to complete them. You can also save photos, thoughts, and quotes around your journey; copy other users’ steps and goals; and get encouragement via comments., - to $5.47 monthly fees for more content, -to $89.99 for MoodTune: An app to treat depression, stress, and anxiety based on neuroscience research, which has shown depression as a related to reduction activation in certain brain regions. By doing 30 minutes of exercises per day, you can help increase activation. Our application will combine many improvement practices, from many different authors, into a single integrated app, and create synergies between practices with common elements. In the same way that different mobile phone users can create entirely customized phone experience through their unique choice of apps, our application will enable different users to choose from a variety of recommended practices for success to create their own customized, fully integrated, set of practices that appeal directly to their personal goals. We will become the platform of choice for all experts desiring to share recommendations of daily principles with their audience… Since most of these activities will involve daily interaction of the users with our app, we will create a very sticky audience. To further serve our users, we will explore collaborative methods to allow user to user, and thought-leader/author to user, interactions. Users will be able to help other users, and experts/authors will get a unique view into how the followers of their practice are applying the practice in their daily lives. Authors can use this to fine tune existing practices, communicate with their users, develop new practices, and share these new practices/books/courses with an eager audience. We also intend to offer these users interesting search results that directly support success in their real time interactions with our app. We will accomplish this through several methods: data mining on the aggregate data users are entering into the app, choosing relevant search topics to the user’s goals, organizing the display of results for these topics in unique ways, and enabling collaborative improvement of the results.
- 7. To have our app appeal to the largest possible audience, we are looking at incorporating activities appealing to the audiences of as many as 50 vertical markets, including markets not typically thought of as self improvement or self help. We will hone our platform, in our first phase of development, by concentrating on three of these vertical markets. These three markets have been chosen to help us study the development of synergy between varied markets. Potential Market size of SI App: The interactive instruction industry is estimated to be worth $15 billion in 2016, in the United States alone. This includes Infomercials –Webinars ($1.9 Billion), Mail Order Catalogs, Motivational Speakers ($509 Million), Personal Coaching ($3.8 Billion), Institutes & Training Companies ($484 Million), Books & Audiotapes ($1.5 Billion), Weight Loss Programs ($6 Billion), and Stress Management Programs. IN-APP PURCHASES ALONG ALL VERTICAL APPLICATIONS Only a handful of big companies generate enough revenues with in-app purchases to cover costs or generate profit—Wookey will be among them. We will do this by constantly rolling out new improvements, targeted to our chosen vertical markets,that users can choose from our “Improvements Store”. This keeps our captured users active and engaged with current content in our app. These companies have huge acquisition and analytics budgets to maximize sales. That is not to say in-app purchases are a paramount focus for Wookey, they certainly are, solely to significantly grow our revenue. Indeed, user aggregation is working alongside our in-app purchase strategy and the sinuous user experience alone the entire search WS interactive platform. Q: WOOKEY TEAM MEMBER BACKGROUNDS:
- 8. GIORGIO E. W. JOHNSON, is the Founder of Nyxio Technologies Corporation and has been its Chief Executive officer and President since July 2011 and has served as its Chief Financial Officer. He holds a Bachelor of Science degree in Electrical Engineering from Portland State University. Mr. Johnson has over 20 years of experience in the technology field. He is the Owner and President of 4i Eye Styles, an eyewear retailer, founded in 2007; the founder of Nyxio Technologies Corporation (2007), and currently serves as its Chief Executive Officer, and has been a Director at Nyxio since July 2011; and, also founded EEI International in 2004 and serves as its President. In addition, Mr. Johnson also served as a Consultant to NL Jacobsen Enterprises and the Davis Company. While there he worked in at supplying IT and systems integration expertise to clients such as Philips in the Netherlands; Chartered in Singapore; and, other businesses throughout Asia and Europe. Prior to that, he worked as a Systems Integration Engineer for PRI Automation and Brooks Automation, integrating software and robotic systems at companies such as Intel, IBM France, IBM Vermont, Atmel, Micron, Anam, Samsung, LSI and Lucent. GARNET CHANEY, Over 30 years of software development experience. 20+ years focused on internet development at all levels from portal development, to system administration of linux and windows, system software and virtual machine development, and application software development. Specialties include flash, flex, AIR, actionscript, internet software, search software, metasearch, web spiders, .net and perl, website development, wiki, collaboration solutions. MARK J. GUSTAVSON, Specializing in turnarounds & management takeovers, Mark has recently lent his attention as entrepreneur, founding and capitalizing ground breaking technology companies including biotechnology concern MedicuRx Corporation in March of 2013 and Wookey Search Technology Corporation in May 2014. Mark's most recent transaction was the recapitalization and 4.2MM source funding for social media company CloudTalk Corporation. He
- 9. served as Director and Senior Advisor to Valdor International Technologies (OTC: VTI), located in the San Francisco Bay Area. From July 2012 through January 2013, Mark was the President and CEO of ImCure Therapeutics, Inc. From June 2009 through November 2011, he served as an Executive Vice President at EVP Colmen Group Llc. Mr. Gustavson has been a Director and Senior Adviser to Valdor International Technologies, Inc. from December 2012 to June 2013. Gustavson began his career as a Private Banker at Hong Kong and Shanghai Banking Corporation (HSBC) in Saipan, Commonwealth of the Northern Mariana Islands. While a Portfolio and Global Investment Manager at HSBC, his focus included introducing early stage technology companies to domestic investors. This concentration lead to institutional backed plays and international businesses, yielding unrivaled domain experience in industry-transforming technology companies. His sector specialties include: biotechnology, fiber optics, IP based banking, mobile payment systems, IP payment technologies social media, and search-acquiring experience on “‘both sides of the street.” Current Positions include: CFO, Director Nyxio Technologies Corporation (NYXO), Founder, WOOKEY Search Technologies and Co-Founder, MedicuRx Corporation. Specialties: Management Takeovers, Standard and Reverse ROGER SCHULKE: Roger received a BFS from the San Francisco Art Institute, and his MBA from Golden Gate University. Using the balance of these two diverse degrees to solve many business problems with unique solutions. After working for over six years in the corporate world in San Francisco where he consulted to a number of large corporations; he started his own business designing and maintaining the computer systems for mid-size business.