X dynamic(action plan pp)
- 1. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Planning Focus in assortment as an structural improvement for the baseline Agree all the key indicators of business between marketing & sales at the annual plan Focus in action: Review meetings with shared kpi’s to work on solutions and don’t expend time in diagnose agreements
- 2. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Selling Holland pre check with some costumers the proposal of innovation
- 3. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Influencing
- 4. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Negotiating
- 5. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Performing
- 6. X-FERTILIZATION INTERNATIONAL LAB DAY 2 WHAT COULD WE DO BETTER?
- 7. X-FERTILIZATION INTERNATIONAL LAB DAY 2 AFTER WHAT WE HAVE LEARNED… WHAT COULD WE DO BETTER ? TARGET ACTIONS RESOURCES & REPONSIBLES TIMINGS KPIS Improve the link between the KAM & PoS force Standardize reporting by customer minimum fortnightly Introduce priorities in PoS by customer Sales comitee Jan 2011 Customer events / trainings Test customer events/trainings adapted to our culinary vision Jul 2011 Stressed the competitive benchmarking Introduce diferent ways of benchmark analysis with the correct frequency to guaranty the continous improvement Dec 2010