Xavier university class 1 jan 12
The document outlines the goals and topics that will be covered in a Sports & PR class at Xavier University. The main goals are to improve writing skills, build a useful media contact list, and create a project presentation for job interviews. Several types of writing will be taught, including news releases, features, columns, and using social media for promotion. The document provides guidance on writing news releases, noting they should be written from an unbiased perspective and in an inverted pyramid style so the most important information is at the top. An assignment is given to write a one-page news release announcing the Xavier basketball coach is stepping down due to injury and a former coach will take over for the remainder of the season.
Xavier university class 1 jan 12
- 1. Xavier University Sports & P.R. Spring 2012
- 2. Sports & PR Textbook: Media Relations in Sport, THIRD EDITION
- 3. Sports & PR Main goals of the class Improve writing skills Have a useful media contact list Have a project presentation that you can use in a job interview
- 4. Sports & PR Basics of writing Several types of writing will be covered in class 1) News releases 2) Feature/Story writing 3) Column/Opinion writing 4) Using social media to promote
- 5. Sports & PR Writing the news release Even though you are an employee (of the team, school, etc) you write the news release as an unattached observer The advantage of that: Oftentimes, the release will be printed almost word for word because news/sports department don’t have the staff to re-read or edit the releases
- 6. Sports & PR News release should have the most important information at the top (the LEAD) Make it compelling enough that editors and sports producers will stop and read the entire release Information is in reverse pyramid as to importance from the lead
- 7. Sports & PR Style for PR template Contact information at top and bottom Headline (and subhead, if you choose) Dateline—where is this happening? Date to be released ONE PAGE ONLY Offer interview/more info opportunity at bottom
- 9. Assignment: Write one-page release Information: XU basketball coach Chris Mack is stepping down effective next Thursday, January 19 to rehab his knee injury Former XU coach Pete Gillen will coach the remainder of season Quotes from Mack, Gillen Offer background on Mack injury Offer background on Gillen history