Sports PR Intro Lecture, Jan. 15, 2015
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The document discusses the changes in sports media communications from old to new models. The old model involved daily deadlines and morning newspaper delivery with limited reader interaction. The new model features 24/7 website, mobile, and social media updates with live reader comments and constant interaction. The document also outlines different sports media writing styles such as professional bios, opinion columns, game summaries, crisis statements, and social media communications. Students are asked to write their own bio in third person and post it to LinkedIn.
Sports PR Intro Lecture, Jan. 15, 2015
- 1. Sport PR Lecture: 1.13.15 University of Cincinnati By Jackie Reau
- 6. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning
- 7. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
- 8. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
- 9. Column with opinion, quote or no quote
- 10. Game wrap, no opinion unless in quotes
- 11. Media statement for crisis management
- 14. Write Your Own Bio in Third Person *Name *Title (education, expected education) *Desired Dream Job *Extracurricular activities that support Dream Job *Other activity that supports Dream Job -Post this information to Linkedin.com profile