Sports PR Intro Lecture
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The document summarizes a sport PR lecture that covered introductions, a syllabus review, current events discussion, and different aspects of sports media writing. It discussed the transition from the old communications model of newspapers to the new model that incorporates constant 24/7 updates on websites, mobile apps, and social media to allow for live reader comments and interaction. Students were tasked with writing their own professional bios in third person to post on LinkedIn.
Sports PR Intro Lecture
- 1. Sport PR Lecture: 8.23.16 University of Cincinnati By Jackie Reau
- 7. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning
- 8. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
- 9. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
- 10. Write Your Own Bio in Third Person *Name *Title (education, expected education) *Desired Dream Job *Extracurricular activities that support Dream Job *Other activity that supports Dream Job -Post this information to Linkedin.com profile