Xl.Com (Au)
- 1. 2. Strategy XL.com (Au) Highlights Brief was to prepare business plan between 2006-2007 to evaluate potential deployment of XL aircraft into Australian Market Research covered- Review of existing competitors Analysis into yield performance by airline and by route* Cost evaluation based on existing operational data Licensing and regulation Distribution Sales and Marketing
- 2. 2. Strategy XL.com (Au) Yield Analysis Commissioned from UK data company, competitor prices for routes in scope scanned for 6 month period for proposed travel window. Designed and set-up access database used to correlate data and prepare anticipated retail yields for analysis
- 3. 2. Strategy XL.com (Au) Sample Analysis - Domestic
- 4. 2. Strategy XL.com (Au) Sample Analysis - International
- 5. 2. Strategy XL.com (au) Scheduling Based on routes in scope, proposed network of anticipated retail yields for analysis. Given anticipated yield and competitor network for domestic operations, focus was diverted to International operations predominantly out of Perth market.
- 6. 2. Strategy XL.com (au) Sample Analysis
- 7. 2. Strategy XL.com (Au) Financial Template (sample)
- 8. 2. Strategy XL.com (Au) Business Plan delivered to board 2007 with recommendations and advice. Review of recommendations available at: http://tinyurl.com/bxh35e
- 9. 2. Strategy XL.com (au) Project also included Web development Distribution Trade retail Trade Wholesale Direct Sales and Marketing Fulfilment and Accounting
- 10. 2. Strategy Distribution model DIRECT-B2C Trade-B2B INVENTORY Sales / Support XR Seats XL Seats DIRECT-B2C SABRE Flights Meridia
- 11. 2. Strategy XL.com (Au) Web Development- Home page
- 12. 2. Strategy XL.com (Au) Au Platform with Meridia – Phase I Flight only markets Meridia Flight engine will be used.
- 13. 2. Strategy XL.com (Au) Flights – via Meridia/Ezres – Phase II (Potential filtering for selected markets) For flight only markets Meridia Flight engine will be used. Proposal is for selected Holiday destinations hand off is to Ezres for Flights and Accom
- 14. 2. Strategy XL.com (Au) Proposed XL.com (Au) offers page Same style with Local product
- 15. 2. Strategy XL.com (Au) Offers call to action page Call to action via form “emailed” to XL call centre
- 16. 2. Strategy XL.com (Au) Contacts Form “emailed” to XL call centre