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XML-Native Production: A Return on Investment Case Study
- 1. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]
- 2. Cengage Learning: Total Revenue $1.8B Gale International Academic & Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Cengage Learning Overview
- 3. Global Production and Manufacturing Services Vendor Management Technology Rights & Permissions Indexing & Metadata Copy Editing Art & Design Composition & Transformation Content Management Inventory Management Print Purchasing Paper Purchasing Identification Selection Development Business Analysis Production Technology Manufacturing Production
- 4. Initiatives Vendor Management Technology Divisional consolidation Production automation Design standardization R&P process integration Metadata standards Divisional consolidation Demand planning Inventory planning process Vendor consolidation (print, prepress, image vendors, photo-research) Offshoring (India, China) Requirements planning (Prepress, Print, Paper) Enterprise system usage Content management system Rights management system Manufacturing Production Manuscript standards Certified PDF workflow Soft proofing Standard rights basket Performance standards Compliance reporting (LCV, offshore, etc.) SGML to XML conversion XML standardization Print on demand XBITS
- 5. We’ve been achieving positive results PP&B Plate
- 6. The production process offers the most ongoing opportunity Authoring Page Makeup (Rendering) Design Indexing Editing Workflow Repository Products / Services
- 7. Our production automation project has a number of objectives Reduce costs Support shift to digital products Decrease time to market Initial product release Revised versions Support shift to “pull” content models Support design diversity
- 8. Processing alternatives Content Design Page Makeup Processing options Free form Template Schema Custom Template Mass-custom Positioned Flowed Copy-fit
- 9. Mass customized stylesheets Stylesheets built using “core” design Variables allow low-cost modifications per book Type style, size, color Part and Chapter Opener backgrounds Box rules Box backgrounds Variables provide flexibility at a fraction of the cost
- 10. Mass customized stylesheets = design flexibility One stylesheet, two designs: many more possible
- 11. The problem with mass customization: pedagogical variation and unanticipated elements These are all from a single title!
- 12. Processing alternatives Content Design Page Makeup Processing options Free form Template Schema Custom Template Mass-custom Positioned Flowed Copy-fit Traditional Free form Custom Positioned
- 13. Processing alternatives Content Design Page Makeup Processing options Free form Template Schema Custom Template Mass-custom Positioned Flowed Copy-fit Traditional Free form Custom Positioned Traditional offshore Free form Custom Positioned
- 14. Processing alternatives Content Design Page Makeup Processing options Free form Template Schema Custom Template Mass-custom Positioned Flowed Copy-fit Traditional Free form Custom Positioned Traditional offshore Free form Custom Positioned Automated offshore Schema Custom Flowed
- 15. Processing alternatives Content Design Page Makeup Processing options Free form Template Schema Custom Template Mass-custom Positioned Flowed Copy-fit Traditional Free form Custom Positioned Traditional offshore Free form Custom Positioned Automated offshore Schema Custom Flowed Fully-automated offshore Template or schema Mass-custom Flowed
- 16. Offshoring and automation are the obvious choice
- 17. Addition of fixed costs provides a more complete strategy
- 18. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]
Editor's Notes
- #7: Page makeup is called output rendering for web and courseware…and is much easier than for books
- #9: Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
- #10: Variables mean that designers can apply variety from title to title that does not impact the reuse of the content.
- #13: Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
- #14: Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
- #15: Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
- #16: Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven