Xpert Summit 2011: Avoiding HTM-Hell
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This document provides an overview of commonly used HTML tags and best practices for using HTML in emails. It discusses HTML basics like tags and attributes. Common tags covered include bold, italic, underline, images, links, headers, paragraphs, lists and tables. It also reviews the eXpress 9 HTML editor and best practices like call to actions, merge fields and testing. Potential issues like email reader compatibility, load times and security are addressed, along with troubleshooting tips.
Xpert Summit 2011: Avoiding HTM-Hell
- 1. Avoiding HTM-Hell Commonly used HTML tags and best practices Dara Corrato Client Services Advocate
- 2. Setting the expectations • HTML basics • Common HTML tags • HTML in eXpress 9 • HTML Best Practices • Questions & Answers
- 3. HTML Basics - The What? • Hyper Text Markup Language • Tags <html> Text <body> Here is the body of my email </body> </html>
- 4. HTML Basics - The What? • Attributes <span style="font-family: Verdana; font-size: 12pt; "> Text <style=color:purple>
- 5. HTML Basics - The Why? • Provides formatting not available with plain text • Hyperlinking • Branding
- 6. Common HTML Tags <b>bold</b> <i>italic</i> <u>underline</u> <img src = “logo.jpg”> <a href=”http://www.targetx.com”>our website</a> mailto: corrato@targetx.com
- 7. Common HTML Tags <h1> Header text </h1> <hr> horizontal rule </hr> <p> paragraph </p> <br> break </br>
- 8. Common HTML Tags Ordered list (numbered) <ol><li> <li> <li> </li></ol> 1. list 2. list 3. list
- 9. Common HTML Tags Unordered list (bulleted) <ul><li> <li> <li> </li></ul> •list •list •list
- 10. Common HTML Tags <table border=0> <tr> <td>Date</td> <td>Time</td> Date Time Location <td>Location>/td> </tr> <td>July 14</td> July 14 2:30 The Hub <td>2:30</td> <td>The Hub</td> </tr> </table>
- 11. eXpress 9 Editor • WYSIWYG • HTML clean up • eXpress9 Editor pdf document http://www.targetx.com/express9editor
- 12. New eXpress 9 Editor
- 13. New eXpress 9 Editor
- 14. New eXpress 9 Editor
- 15. New eXpress 9 Editor
- 16. Best Practices • Start with the basics • 8 seconds • Call to action • Merge fields • Test
- 17. Best Practices • Subject line • The Power of the P.S. • Coordination • Frequency / follow up • The apology
- 18. Things to consider • Not always email reader friendly • Can render slowly • Higher security risk • Deceiving statistics
- 19. Troubleshooting • Do not use trackable URLs in your message • Do not use links to your local computer • Make sure all tags are closed • Link tracking
- 20. Questions & Answers Thank You! Dara Corrato corrato@targetx.com 877.715.7474 x112 AIM: dcorrato Twitter: @daracorrato