Open Yahoo! - An Audience Platform for the Web
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This document discusses Yahoo!'s open platform strategy and opportunities for developers. It highlights Yahoo's large audience of 330M users on the home page and 300M users of Yahoo Mail. It describes two ways for developers to build an audience on Yahoo!: through home page applications and syndicating user-generated content to Yahoo! Updates. The document outlines the Yahoo! Application Platform (YAP) for building standards-based applications accessible from the Yahoo! home page. It also discusses Yahoo!'s social APIs and services like Yahoo! Updates that allow syndication of content and referral traffic between sites.
Open Yahoo! - An Audience Platform for the Web
- 1. Open Yahoo!: An Audience Platform for the Web Cody Simms Sr. Director Product Mgmt Yahoo! Open Strategy cody@yahoo-inc.com
- 2. Open Hack – Tech or Business Opportunity? • Lots of great tech • YQL • Pipes • YUI • Geo & Fire Eagle • Hadoop, OpenID, OAuth, Caja • Etc • But this time we’re also bringing a direct business opportunity • Audience. Lots of it.
- 3. Open Yahoo! – Our Audience is the Platform HOME PAGE YAHOO! MAIL 330M 300M USERS USERS 45M 120M MY YAHOO! USERS USERS YAHOO! MESSENGER YAHOO! TOOLBAR
- 4. Two Ways Build Audience through Yahoo! 1) Home Page Applications 2) Yahoo! Updates HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon UPDATES Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo! Build an audience on Yahoo!. Get referral traffic back to your site.
- 5. Home Page Applications HOME PAGE MY YAHOO! http://apps.yahoo.com/ …more coming soon
- 6. The New Y! Home Page – Now Open to Anyone
- 7. Yahoo! Application Platform (YAP) – Self-Service
- 10. Apps on Y! Home Page: Small View
- 11. Apps on Y! Home Page: Canvas View
- 12. Announcement! http://www.joyent.com/developers/yahoo/
- 13. Learn more about YAP – Today’s Sessions • Building your app on Yahoo! – Right now • Yahoo! Application Technical Deep Dive - 2:00 pm • Building your app on Yahoo!: The Partner Perspective - 3:00 pm
- 15. Yahoo! Updates
- 16. Yahoo! Updates – A Social Referral Engine USERS Perform social actions on websites YAHOO! Displays Updates UPDATES On top trafficked sites PUBLISHERS Get referral traffic back
- 17. Yahoo! Updates – Social Syndication via Y!
- 18. Y! Updates & Social APIs: 2 Ways to Implement 1 Direct Integration… 2 Industry Leading Providers Leverage Yahoo!’s 600+ million Serving Key Needs users in your social applications • User profiles and connections with Yahoo!’s Social APIs. • UGC: Ratings, Polls, Comments, Status • Enterprise features and support Integrated Services SOCIAL UPDATES DIRECTORY CONTACTS STATUS
- 19. New Yahoo! Mail YAHOO! CONFIDENTIAL
- 20. New Yahoo! Home Page
- 21. New Yahoo! Messenger YAHOO! CONFIDENTIAL
- 23. Rest of Yahoo! Network – Producing Updates • Yahoo! Buzz • Yahoo! Movies • Yahoo! Sports • Yahoo! TV • Yahoo! Finance • Yahoo! Travel • Yahoo! Answers • Yahoo! Cars/Autos • Flickr • Yahoo! Fantasy Sports • Yahoo! Groups • Y! Taiwan Auctions • Yahoo! Games • Y! Vietnam 360 Plus • Wretch (Taiwan) • Many, many more; over 50+ Y! Properties • Yahoo! Music • Yahoo! Profiles • Yahoo! Video YAHOO! CONFIDE NTIAL
- 25. Learn more about Y! Updates – Today’s Sessions • Rise of Social Referrals - 2:00 pm • Leveraging the Social Web - 2:20 pm • Yahoo! Social APIs & SDKs - 4:10 pm
- 26. It’s Hack Day…Don’t Forget the Tech!
- 27. Yahoo! Query Language (YQL) • Select * from the Internet - 12:00 pm • http://developer.yahoo.com/yql/
- 28. YUI 3 • Solving Problems with YUI3 - 3:00 pm • http://developer.yahoo.com/yui/
- 29. BOSS • An Overview of Y! Search BOSS - 4:10 pm • http://developer.yahoo.com/boss/
- 30. Geo • Placemaker • Fire Eagle • GeoPlanet • Think Place Not Space - 5:10 pm • http://developer.yahoo.com/geo/
- 32. Thank you! Cody Simms cody@yahoo-inc.com