Computaris - What's Hot and Sexy Outside the Telco World
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Social media, local advertising, and mobile applications are thriving outside of the telecom industry. Successful social apps allow sharing and user generated content around hobbies and the community. Mobile apps have seen explosive growth, with some becoming billion dollar companies after only a few years. Emerging technologies like augmented reality, social learning platforms, and local search engines show promise in what's next. While telecom billing is a $15 billion market, the overall app market is estimated to grow to over $30 billion by 2015.
Computaris - What's Hot and Sexy Outside the Telco World
- 1. What’s hot & sexy outside the telco world
- 2. What’s hot & sexy outside telecom Motto If you guys were the inventors of Facebook, you'd have invented Facebook (Jesse Eisenberg, The Social Network) Ideas are worthless, execution is everything I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
- 3. What’s hot & sexy outside telecom SOLOMO Social – Local – Mobile John Doerr angel investor Compaq, Netscape, Sun, Amazon, Intuit, Google
- 4. What’s hot & sexy outside telecom Social Yes it does!!!
- 5. What’s hot & sexy outside telecom Successful social applications Community driven Hobbies Sharing Utilities
- 6. What’s hot & sexy outside telecom Social integration Facebook integration gives access to friends, open graph
- 7. What’s hot & sexy outside telecom User generated content Ego-massage: Allow the users Users generate content useful for to provide content to be seen others (reviews, answers) and admired by friends
- 8. What’s hot & sexy outside telecom Virality
- 9. What’s hot & sexy outside telecom Virality rules No rules found yet
- 10. What’s hot & sexy outside telecom Social Media Marketing
- 11. What’s hot & sexy outside telecom Social Media Marketing • Publish: video, text, image • Analyze: likes, shares, comments, sentiment • Report: competition, Klout
- 12. What’s hot & sexy outside telecom Local Augmented reality
- 13. What’s hot & sexy outside telecom Local Advertising (geo-marketing) • Nearby event notification • Targeted local advertising (based on user history – CC, Facebook and so on)
- 14. What’s hot & sexy outside telecom Mobile
- 15. What’s hot & sexy outside telecom Mobile App – 2010 word of the year – American Dialect Institute Apple Trademarks “There’s an App for That” 31,000 apps
- 16. What’s hot & sexy outside telecom Mobile
- 17. What’s hot & sexy outside telecom Mobile
- 18. What’s hot & sexy outside telecom Mobile
- 19. What’s hot & sexy outside telecom Mobile • Launch: 2012 • 20 millions downloads in 5 weeks • March 2012: Bought by Zynga for $ 180 millions • Launch: October 2010 • 30 millions account in April 2012 • April 2012: Bought by Facebook for $ 1 billion • Launch: August 2011 • Development cost (outsourced) : $ 1892 • April 2012 : Average daily income - $ 6600
- 20. What’s hot & sexy outside telecom • Facebook: 2004 , 901 million users, $96bn • Twitter: 2006, 140 million active, $8bn value • Quora: 2010 (Wikipedia), 160,000 monthly users, $400 million • Reddit: 2005, 829 million monthly page views, $200 million • Pinterest: 2010, 10.4 million registered users, $200 million • TripAdvisor – 2000 (Wikipedia), 50 million monthly visitors, $3.6 billion • Yelp – 2004 (Yelp), 71 million monthly visitors, $1.47 billion
- 21. What’s hot & sexy outside telecom What’s next Y Combinator (reddit, dropbox, airbnb) most promising companies 2012 • Daily Muse: About.me for companies • Pair: One2One sharing • Shoptique: Unique shop frontend for regional, worldwide shops • EveryArt: Link artists with shoppers for personalized items • Your Mechanic: One2one auto mechanic frontend. Review based AngelPad most promising companies 2012 • Piggybackr: Fund rising platform • Academize: Social learning platform • Spotivate: Local search engine • Hall.com: Social software development communication tool
- 22. What’s hot & sexy outside telecom Summary • Total telecom billing market: $ 15 billions / year • Total PCRF market: $ 315 millions / year • Total APP market (est 2015): > $ 30 billions / year • Average development cost for a mobile app:$ 35.000
- 23. What’s hot & sexy outside telecom Conclusion 80% of success is showing up (Woody Allen)
- 24. What’s hot & sexy outside telecom Thank you! Contact Computaris www.computaris.com marketing@computaris.com You can also find us on