yearly report upload 2016 Executive Summary
0 likes106 views
This document contains analytics data from multiple online advertising platforms including Google Adwords, Bing, Facebook, and others. It provides metrics such as impressions, clicks, cost per click, conversion rate, and cost by month, country, device, and campaign theme over time. The total cost for the period was over $5 million and there were over 1.4 billion impressions and nearly 5 million clicks.
yearly report upload 2016 Executive Summary
- 1. Brand/Generic (All) Month (All) Totals Across Platforms Device (All) Country (All) Media Targeting (All) Year (All) Values Row Labels Impressions Clicks CPC CTR Adwords 1,014,056,575 3,560,994 $1.19 0.35% Bing 8,888,874 155,209 $1.96 1.75% Facebook 420,750,780 1,145,631 $0.52 0.27% Grand Total 1,443,696,229 4,861,834 $1.06 0.34% Brand/Generic (All) Platform (All) Month (All) Markets Device (All) Media Targeting (All) Campaign Theme (All) Year (All) Values Row Labels Impressions Clicks CPC CTR AE 7,295,101 82,933 $0.57 1.14% AU 40,178,440 152,098 $1.31 0.38% BR 80,709,433 591,764 $0.32 0.73% CA 430,997,262 894,770 $2.25 0.21% CL 7,516,474 73,582 $0.32 0.98% CO 1,908,168 20,625 $0.36 1.08% DE 32,609,320 121,317 $0.81 0.37% DK 6,579,389 37,577 $0.62 0.57% EC 2,149,999 22,769 $0.20 1.06% ES 5,768,393 65,385 $0.56 1.13%
- 2. FI 9,122,430 35,151 $0.64 0.39% FR 23,791,707 78,826 $0.75 0.33% GT 3,205,663 24,779 $0.19 0.77% HK 167,743 1,249 $2.52 0.74% ID 920,929 9,273 $0.14 1.01% IL 4,229,014 45,376 $0.49 1.07% IN 17,308,623 71,538 $0.70 0.41% IS 12,151,231 40,044 $0.42 0.33% IT 6,247,846 67,211 $0.68 1.08% KR 3,952,899 25,211 $1.36 0.64% MK 11,900,678 52,749 $0.16 0.44% Multi 531,228 30,398 $0.09 5.72% MX 112,720,263 583,615 $0.31 0.52% NL 772,829 1,126 $0.64 0.15% NO 496,351 2,395 $1.87 0.48% SE 9,154,676 48,993 $0.94 0.54% SG 262,533 2,310 $2.02 0.88% TR 393,587 2,984 $1.24 0.76% TW 1,830,045 11,791 $0.30 0.64% UK 192,553,565 415,673 $1.08 0.22% US 415,850,088 1,245,593 $1.24 0.30% YVR 420,322 2,729 $1.67 0.65% Grand Total 1,443,696,229 4,861,834 $1.06 0.34% Brand/Generic (All) Platform (All) Device Month (All) Country (All) Media Targeting (All) Year (All) Values Row Labels Impressions Clicks CPC CTR Computer 977,558,334 2,080,522 $1.58 0.21% Mobile 336,118,904 1,958,330 $0.70 0.58% Other 15,797,326 186,778 $0.23 1.18% Tablet 114,221,665 636,204 $0.70 0.56% Grand Total 1,443,696,229 4,861,834 $1.06 0.34%
- 4. Brand/Generic Platform Month Device Country Campaign Theme Year Cost Avg Pos Converted clicks CVR Row Labels $4,254,493.25 1.40 39047 1.10% Display Interest Category $304,920.86 2.37 3212 2.07% Display Keyword Targeted $592,045.56 0.00 9386 0.82% Display Placement Targeting $5,151,459.67 1.00 51,645 1.06% Display Remarketing Display Remarketing Text Display Select Keywords Display Similar To Facebook Carousel Facebook Newsfeed Instagram Carousel Instagram Video Promoted Post Search Search Network with Display Select Cost Avg Pos Converted clicks CVR Search Remarketing $47,527.64 1.11 518 0.62% YouTube Search $198,748.40 1.54 1426 0.94% Grand Total $186,664.22 0.44 3278 0.55% $2,014,669.12 0.94 20169 2.25% $23,903.74 1.01 259 0.35% Brand/Generic $7,401.64 1.02 196 0.95% Platform $97,690.62 1.74 656 0.54% Device $23,280.05 1.20 163 0.43% Country $4,587.24 1.00 70 0.31% Media Targeting $36,431.48 1.06 283 0.43% Campaign Theme
- 5. $22,651.40 1.10 129 0.37% $58,773.97 1.32 380 0.48% $4,756.43 1.00 77 0.31% Row Labels $3,143.89 1.53 15 1.20% 1/1/13 $1,343.77 0.00 51 0.55% 2/1/13 $22,173.85 1.07 204 0.45% 3/1/13 $49,883.73 1.30 1057 1.48% 4/1/13 $16,768.19 1.09 132 0.33% 5/1/13 $45,886.61 1.06 384 0.57% 6/1/13 $34,174.88 0.24 169 0.67% 7/1/13 $8,223.97 1.00 41 0.08% 8/1/13 $2,687.39 0.00 18 0.06% 9/1/13 $183,184.39 0.73 4540 0.78% 10/1/13 $715.40 1.38 1 0.09% 11/1/13 $4,477.82 0.29 21 0.88% 12/1/13 $46,130.77 0.97 340 0.69% 1/1/14 $4,671.57 1.71 29 1.26% 2/1/14 $3,691.89 1.22 62 2.08% 3/1/14 $3,523.75 0.05 16 0.14% 4/1/14 $449,160.97 0.77 4241 1.02% 5/1/14 $1,539,963.78 1.20 12709 1.02% 6/1/14 $4,567.10 0.00 11 0.40% 7/1/14 $5,151,459.67 1.00 51,645 1.06% 8/1/14 9/1/14 10/1/14 11/1/14 12/1/14 1/1/15 2/1/15 3/1/15 4/1/15 5/1/15 6/1/15 Cost Avg Pos Converted clicks CVR 7/1/15 $3,296,199.13 1.06 36302 1.74% 8/1/15 $1,364,466.89 0.77 11718 0.60% 9/1/15 $43,526.88 0.47 297 0.16% 10/1/15 $447,266.77 1.21 3328 0.52% 11/1/15 $5,151,459.67 1.00 51,645 1.06% 12/1/15 1/1/16 2/1/16 3/1/16
- 7. (All) (All) (All) Media Targeting (All) (All) (All) (All) Values Impressions Clicks CPC CTR Cost Avg Pos 184,144,765 520,655 $0.50 0.28% $259,459.51 1.30 508,203,914 1,779,332 $0.40 0.35% $709,089.81 1.49 22,308,528 14,940 $1.05 0.07% $15,743.25 1.13 43,253,894 117,216 $1.06 0.27% $124,253.21 1.01 717,872 1,418 $0.87 0.20% $1,237.21 1.03 145,592,628 228,326 $1.42 0.16% $323,312.62 1.02 20,943,088 42,970 $0.44 0.21% $19,055.67 1.00 4,372,483 30,414 $1.18 0.70% $35,888.41 0.00 413,746,327 1,063,366 $0.51 0.26% $543,972.31 0.00 963,042 457 $8.43 0.05% $3,852.07 0.00 833,913 717 $5.85 0.09% $4,196.99 0.00 835,015 50,677 $0.08 6.07% $4,135.78 0.00 65,801,816 893,916 $3.13 1.36% $2,801,284.92 2.34 11,819,656 25,556 $1.05 0.22% $26,850.33 1.02 5,361,225 91,537 $2.86 1.71% $262,003.61 2.70 14,798,063 337 $50.81 0.00% $17,123.97 1.48 1,443,696,229 4,861,834 $1.06 0.34% $5,151,459.67 1.00 (All) (All) Trending (All) (All) (All) (All)
- 8. Values Impressions Clicks CPC CTR Cost Avg Pos 37,488,854 47,983 $0.69 0.13% $33,006.98 1.74 37,983,982 55,563 $0.72 0.15% $40,231.17 1.98 34,185,561 52,119 $0.83 0.15% $43,083.63 1.87 31,643,939 72,228 $0.73 0.23% $52,712.94 1.65 33,476,025 62,880 $0.78 0.19% $49,157.30 1.80 34,843,708 66,163 $0.95 0.19% $62,723.20 1.89 27,300,406 60,048 $0.98 0.22% $58,587.30 1.84 45,339,577 70,300 $0.95 0.16% $66,547.69 1.26 65,893,695 104,717 $0.86 0.16% $90,549.33 0.93 43,722,175 94,030 $0.86 0.22% $80,980.84 0.95 48,541,824 94,226 $0.83 0.19% $78,254.61 0.82 44,532,103 103,456 $0.78 0.23% $80,719.82 0.80 68,427,107 138,275 $0.76 0.20% $104,989.24 0.53 54,465,546 121,567 $0.76 0.22% $92,790.75 0.59 46,512,337 113,259 $0.86 0.24% $97,612.55 0.60 44,493,081 127,287 $0.71 0.29% $90,176.21 0.49 31,898,461 115,028 $0.86 0.36% $99,241.54 0.69 19,769,020 112,011 $0.85 0.57% $94,655.10 1.01 21,878,978 127,896 $0.83 0.58% $105,862.99 1.03 28,180,819 157,938 $0.76 0.56% $119,376.46 1.09 31,570,633 167,064 $0.90 0.53% $150,781.20 1.15 29,919,136 171,670 $0.86 0.57% $147,288.81 1.19 25,212,614 132,027 $1.18 0.52% $155,295.59 1.16 21,066,531 130,183 $1.10 0.62% $142,995.62 1.12 24,916,796 171,574 $0.93 0.69% $159,193.53 1.01 26,946,324 160,096 $1.02 0.59% $163,792.59 1.04 30,869,741 175,198 $1.03 0.57% $180,609.41 0.91 44,097,546 190,409 $1.00 0.43% $191,134.62 0.85 43,055,609 165,307 $1.10 0.38% $182,307.69 0.84 49,487,158 172,158 $1.14 0.35% $196,420.92 0.86 56,408,479 201,987 $0.93 0.36% $187,307.95 0.79 45,241,381 164,982 $1.09 0.36% $179,743.06 0.84 39,230,534 126,231 $1.56 0.32% $196,901.32 0.94 40,549,184 179,091 $1.53 0.44% $273,319.53 0.63 25,441,759 124,817 $1.73 0.49% $216,321.05 0.74 20,910,543 95,363 $1.90 0.46% $181,615.15 0.81 24,740,572 115,847 $1.57 0.47% $182,137.19 0.78 20,288,135 88,963 $2.02 0.44% $180,013.14 0.55 23,497,309 115,149 $1.97 0.49% $227,128.83 0.53
- 9. 19,669,047 116,744 $0.99 0.59% $115,892.82 0.51 1,443,696,229 4,861,834 $1.06 0.34% $5,151,459.67 1.00
- 10. Converted clicks CVR 2730 0.52% 5707 0.32% 72 0.48% 929 0.79% 7 0.49% 1548 0.68% 41 0.10% 280 0.92% 9062 0.85% 11 2.41% 9 1.26% 24 0.05% 27727 3.10% 8 0.03% 3490 3.81% 0 0.00% 51,645 1.06%
- 11. Converted clicks CVR 578 1.20% 463 0.83% 461 0.88% 715 0.99% 618 0.98% 645 0.97% 644 1.07% 823 1.17% 1377 1.31% 1424 1.51% 1331 1.41% 1188 1.15% 1513 1.09% 1042 0.86% 1046 0.92% 825 0.65% 1153 1.00% 987 0.88% 1000 0.78% 1114 0.71% 1584 0.95% 1502 0.87% 1435 1.09% 1122 0.86% 1518 0.88% 1537 0.96% 2035 1.16% 1982 1.04% 1933 1.17% 2003 1.16% 1702 0.84% 1150 0.70% 1382 1.09% 2202 1.23% 1945 1.56% 1523 1.60% 1609 1.39% 1738 1.95% 1970 1.71%