yearly report upload 2016 Trending Charts
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The document contains data from August 2014 to April 2016 related to marketing metrics including leads, conversion rate, cost, sessions, clicks, and cost per lead. It includes time-series data plotted on graphs as well as tables of monthly totals for these metrics.
yearly report upload 2016 Trending Charts
- 1. Data Through April 2016 0 500 1,000 1,500 2,000 2,500 Leads vs. Conv. Rate Leads Conversion Rate $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 Cost vs. Leads Cost Leads
- 2. Cost Leads
- 6. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Aug-‐14 Sep-‐14 Oct-‐14 Nov-‐14 Dec-‐14 Jan-‐15 Feb-‐15 Mar-‐15 Apr-‐15 May-‐15 Jun-‐15 Clicks vs. CPC Sessions Avg. CPC 0 500 1,000 1,500 2,000 2,500 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 Aug-‐14 Sep-‐14 Oct-‐14 Nov-‐14 Dec-‐14 Jan-‐15 Feb-‐15 Mar-‐15 Apr-‐15 May-‐15 Jun-‐15 Cost vs. CPL Cost CPL
- 7. Cost CPL
- 11. $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 Jul-‐15 Aug-‐15 Sep-‐15 Oct-‐15 Nov-‐15 Dec-‐15 Jan-‐16 Feb-‐16 Mar-‐16 Apr-‐16 Clicks vs. CPC Avg. CPC $0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00 $200.00 Jul-‐15 Aug-‐15 Sep-‐15 Oct-‐15 Nov-‐15 Dec-‐15 Jan-‐16 Feb-‐16 Mar-‐16 Apr-‐16 Cost vs. CPL
- 16. Monthly Totals Month Leads Conversion Rate Aug-‐14 892 0.70% Sep-‐14 1,353 0.94% Oct-‐14 1,285 0.91% Nov-‐14 1,149 1.02% Dec-‐14 900 0.83% Jan-‐15 1,289 0.93% Feb-‐15 1,163 0.88% Mar-‐15 1,814 1.35% Apr-‐15 1,614 1.30% May-‐15 1,722 1.67% Jun-‐15 1,781 1.62% Jul-‐15 1,547 1.60% Aug-‐15 1,192 1.06% Sep-‐15 1,431 1.44% Oct-‐15 2,203 2.30% Nov-‐15 1,203 1.61% Dec-‐15 1,075 1.66% Jan-‐16 1,114 1.68% Feb-‐16 985 1.69% Mar-‐16 1,381 1.95% Apr-‐16 690 1.19% Month Cost Leads Aug-‐14 $119,376 892 Sep-‐14 $150,781 1,353 Oct-‐14 $145,144 1,462 Nov-‐14 $155,295 1,149 Dec-‐14 $142,996 900 Jan-‐15 $159,194 1,289 Feb-‐15 $163,793 1,163 Mar-‐15 $180,609 1,814 Apr-‐15 $191,135 1,614
- 17. May-‐15 $182,308 1,722 Jun-‐15 $196,421 1,781 Jul-‐15 $187,308 1,547 Aug-‐15 $179,743 1,192 Sep-‐15 $196,828 1,431 Oct-‐15 $273,320 2,203 Nov-‐15 $216,321 1,203 Dec-‐15 $181,615 1,075 Jan-‐16 $182,137 1,114 Feb-‐16 $180,013 985 Mar-‐16 $227,129 1,381 Apr-‐16 $115,893 690 Month Leads Jan-13 0 Feb-13 0 Mar-13 0 Apr-13 0 May-13 0 Jun-13 0 Jul-13 0 Aug-13 33 Sep-13 340 Oct-13 1,473 Nov-13 923 Dec-13 234 Jan-14 Feb-14 Mar-‐14 Apr-‐14 May-‐14 Jun-‐14 Jul-‐14 Aug-‐14 Sep-‐14 Oct-‐14 Nov-‐14 Dec-‐14
- 21. Month Sessions Avg. CPC Aug-‐14 128,224 $0.93 Sep-‐14 143,375 $1.05 Oct-‐14 141,965 $1.02 Nov-‐14 112,580 $1.38 Dec-‐14 108,683 $1.32 Jan-‐15 139,154 $1.14 Feb-‐15 132,852 $1.23 Mar-‐15 134,233 $1.35 Apr-‐15 124,429 $1.54 May-‐15 102,971 $1.77 Jun-‐15 109,713 $1.79 Jul-‐15 96,719 $1.94 Aug-‐15 112,675 $1.60 Sep-‐15 99,296 $1.98 Oct-‐15 95,758 $2.85 Nov-‐15 74,650 $2.90 Dec-‐15 64,642 $2.81 Jan-‐16 66,203 $2.75 Feb-‐16 50,181 $3.59 Mar-‐16 70,818 $3.21 Apr-‐16 58,000 $2.00 Month Cost CPL Aug-‐14 $119,376 $133.83 Sep-‐14 $150,781 $111.44 Oct-‐14 $145,144 $99.28 Nov-‐14 $155,295 $135.16 Dec-‐14 $142,996 $158.88 Jan-‐15 $159,194 $123.50 Feb-‐15 $163,793 $140.84 Mar-‐15 $180,609 $99.56 Apr-‐15 $191,135 $118.42
- 22. May-‐15 $182,308 $105.87 Jun-‐15 $196,421 $110.29 Jul-‐15 $187,308 $121.08 Aug-‐15 $179,743 $150.79 Sep-‐15 $196,828 $137.55 Oct-‐15 $273,320 $179.82 Nov-‐15 $216,321 $179.82 Dec-‐15 $181,615 $168.94 Jan-‐16 $182,137 $163.50 Feb-‐16 $180,013 $182.75 Mar-‐16 $227,129 $164.47 Apr-‐16 $115,893 $167.96 Qualification Rate Qualified Leads 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 12.12% 4 10.88% 37 3.33% 49 0.43% 4 0.85% 2
- 26. Date Range: June 2014 June Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 73,005 1.65% $0.09 facebook / cpc 6,676 3.97% $0.03 bing / cpc 4,965 5.44% $0.12 Totals 84,646 2.05% $0.09 July Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 88,937 1.40% $0.04 bing / cpc 5,460 5.07% $0.00 facebook / cpc 5,397 4.74% $0.11 Totals 99,794 11.21% August Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 118,356 1.25% $0.03 bing / cpc 6,903 3.65% $0.12 facebook / cpc 2,965 2.77% $0.00 Totals 128,224 7.67% Sep Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 133,126 1.68% $0.04 bing / cpc 7,541 3.89% $0.08 facebook / cpc 2,708 7.61% $0.00 Totals 143,375 13.18% Oct Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 126,151 1.63% $0.04 bing / cpc 13,591 2.66% $0.03 facebook / cpc 2,223 7.92% $0.00 Totals 141,965 12.21% Nov Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 100,576 1.87% $0.04
- 27. bing / cpc 9,635 2.75% $0.02 facebook / cpc 2,369 9.20% $0.00 Totals 112,580 13.82% Dec Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 101,722 1.50% $0.04 bing / cpc 5,484 2.30% $0.00 facebook / cpc 1,477 7.99% $0.00 Totals 108,683 11.79% Date Range: Jan 2015 Jan Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 130,016 1.48% $0.04 bing / cpc 5,136 4.28% $0.04 facebook / cpc 4,002 9.42% $0.05 Totals 139,154 1.88% $0.05 Feb Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 124,525 1.52% $0.04 bing / cpc 4,269 4.15% $0.14 facebook / cpc 4,058 3.94% $0.20 Totals 132,852 1.88% $0.05 Mar Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 110,050 1.72% $0.05 facebook / cpc 20,042 4.32% $0.04 bing / cpc 4,141 4.42% $0.05 Totals 134,233 1.88% $0.05 April Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 94,516 1.48% <$0.01 facebook / cpc 26,315 3.25% $0.00 bing / cpc 3,598 3.06% $0.00 Totals 124,429 1.88% $0.05
- 28. May Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 72,162 1.93% $0.00 facebook / cpc 27,002 4.28% $0.00 bing / cpc 3,807 2.47% $0.00 Totals 102,971 1.88% $0.05 June Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 83,159 1.96% $0.00 facebook / cpc 23,659 4.51% $0.00 bing / cpc 2,895 3.66% $0.00 Totals 109,713 1.88% $0.05 July Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 72,591 2.31% $0.00 facebook / cpc 21,150 3.67% $0.00 bing / cpc 2,978 3.73% $0.00 Totals 96,719 2.65% $0.05 August Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 100,249 1.64% $0.07 facebook / cpc 9,228 3.22% $0.02 bing / cpc 3,198 4.94% $0.13 Totals 112,675 1.87% $0.07 September Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 85,183 2.53% $0.21 facebook / cpc 11,466 1.56% $0.07 bing / cpc 2,647 4.12% $0.08 Totals 99,296 2.46% $0.19 October Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 68,074 3.69% $0.29
- 29. facebook / cpc 25,482 2.23% $0.08 bing / cpc 2,202 5.00% $0.18 Totals 95,758 10.92% $0.55 November Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 56,847 4.22% $0.33 facebook / cpc 16,412 2.61% $0.12 bing / cpc 1,391 4.10% $0.43 Totals 74,650 10.93% $0.88 December Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 55,603 3.88% $0.35 facebook / cpc 8,315 3.32% $0.14 bing / cpc 724 2.62% $0.28 Totals 64,642 9.82% $0.77 Date Range: Jan 2016 January Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 57,511 3.86% $0.39 facebook / cpc 7,969 3.02% $0.20 bing / cpc 723 6.64% $0.28 Totals 66,203 13.52% $0.87 February Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 44,474 4.33% $0.40 facebook / cpc 12,850 2.27% $0.22 bing / cpc 857 3.85% $0.00 Totals 58,181 10.45% $0.62 March Source / Medium Sessions Goal Conversion Rate Per Session Goal Value google / cpc 52,806 4.70% $0.80 facebook / cpc 17,145 2.49% $0.16 bing / cpc 867 6.23% $0.23 Totals 70,818 13.42% $1.19 April Source / Medium Sessions Goal Conversion Rate Per Session Goal Value
- 30. google / cpc 43,621 3.21% $0.50 facebook / cpc 13,928 2.41% $0.27 bing / cpc 451 2.00% $0.44 Totals 58,000 7.62% $1.21
- 31. GA Leads Spend CPL CVR Clicks Platform Leads 586 $76,302.92 $130.21 0.80% 82,952 677 132 $9,558.83 $72.42 1.98% 23,595 119 132 $8,793.28 $66.62 2.66% 5,461 172 850 $94,655.03 $111.36 1.00% 112,008 968 GA Leads Spend CPL CVR Clicks Platform Leads 611 $86,862.82 $142.17 0.69% 102,894 692 139 $9,622.49 $69.23 2.55% 6,100 158 127 $9,377.70 $73.84 2.35% 18,902 137 877 $105,863.01 $120.71 0.88% 127,896 987 GA Leads Spend CPL CVR Clicks Platform Leads 727 $102,504.25 $141.00 0.52% 140,485 883 124 $11,249.54 $90.72 1.58% 7,849 153 41 $5,622.70 $137.14 0.43% 9,604 67 892 $119,376.49 $133.83 0.70% 157,938 1,103 GA Leads Spend CPL CVR Clicks Platform Leads 1,105 $131,512.16 $119.02 0.73% 151,133 1,272 145 $14,295.05 $98.59 1.68% 8,628 165 103 $4,973.71 $48.29 1.61% 6,388 136 1,353 $150,780.92 $111.44 0.94% 166,149 1,573 GA Leads Spend CPL CVR Clicks Platform Leads 1,017 $124,319.77 $122.24 0.81% 147,027 1,141 180 $16,316.03 $90.64 1.32% 15,787 210 88 $4,507.91 $51.23 3.96% 6,408 111 1,285 $145,143.71 $112.95 0.91% 169,222 1,462 GA Leads Spend CPL CVR Clicks Platform Leads 908 $132,103.86 $145.49 0.90% 112,296 1,125
- 32. 132 $18,195.58 $137.85 1.37% 12,786 153 109 $4,996.01 $45.83 4.60% 6,944 144 1,149 $155,295.45 $135.16 1.02% 132,026 1,422 GA Leads Spend CPL CVR Clicks Platform Leads 778 $122,460.26 $157.40 0.76% 116,228 945 63 $16,375.57 $259.93 1.15% 8,061 90 59 $4,159.75 $70.50 3.99% 5,894 80 900 $142,995.58 $158.88 0.83% 130,183 1,115 GA Leads Spend CPL CVR Clicks Platform Leads 991 $135,029.36 $136.26 0.76% 149,757 1,152 110 $16,979.29 $154.36 2.14% 7,423 133 188 $7,184.87 $38.22 4.70% 14,394 215 1,289 $159,193.52 $123.50 0.93% 171,574 1,500 GA Leads Spend CPL CVR Clicks Platform Leads 998 $142,443.09 $142.73 0.80% 140,752 1,163 87 $14,535.48 $167.07 2.04% 6,023 119 78 $6,814.05 $87.36 1.92% 13,321 228 1,163 $163,792.62 $140.84 0.88% 160,096 1,510 GA Leads Spend CPL CVR Clicks Platform Leads 1,085 $147,295.57 $135.76 0.99% 121,639 1,215 638 $17,792.49 $27.89 3.18% 47,573 670 91 $15,521.39 $170.56 2.20% 5,986 109 1,814 $180,609.45 $99.56 1.35% 175,198 1,994 GA Leads Spend CPL CVR Clicks Platform Leads 874 $152,122.72 $174.05 0.92% 111,844 1,162 686 $25,619.10 $37.35 2.61% 73,143 689 54 $13,392.80 $248.01 1.50% 5,406 105 1,614 $191,134.62 $118.42 1.30% 190,393 1,956
- 33. GA Leads Spend CPL CVR Clicks Platform Leads 852 $139,704.35 $163.97 1.18% 74,298 971 823 $30,063.97 $36.53 3.05% 85,785 847 47 $12,539.34 $266.79 1.23% 5,224 82 1,722 $182,307.66 $105.87 1.67% 165,307 1,900 GA Leads Spend CPL CVR Clicks Platform Leads 974 $157,592.26 $161.80 1.17% 95,735 1,111 754 $27,490.21 $36.46 3.19% 72,824 788 53 $11,338.41 $213.93 1.83% 3,599 73 1,781 $196,420.88 $110.29 1.62% 172,158 1,972 GA Leads Spend CPL CVR Clicks Platform Leads 955 $152,404.53 $159.59 1.32% 87,806 1,065 536 $22,769.24 $42.48 2.53% 110,668 548 56 $12,134.15 $216.68 1.88% 3,513 73 1,547 $187,307.92 $121.08 1.60% 201,987 1,686 GA Leads Spend CPL CVR Clicks Platform Leads 913 $152,989.63 $167.57 0.91% 112,411 860 197 $14,573.36 $73.98 2.13% 48,914 193 82 $12,179.64 $148.53 2.56% 3,652 81 1,192 $179,742.63 $150.79 1.06% 164,977 1,134 GA Leads Spend CPL CVR Clicks Platform Leads 1,229 $169,093.64 $137.59 1.44% 91,719 1,102 147 $17,060.20 $116.06 1.28% 31,449 184 55 $10,674.09 $194.07 2.08% 2,902 52 1,431 $196,827.93 $137.55 1.44% 126,070 1,338 GA Leads Spend CPL CVR Clicks Platform Leads 1,360 $183,319.15 $134.79 1.96% 69,548
- 34. 791 $80,994.62 $102.40 0.74% 107,243 52 $9,005.76 $176.58 2.22% 2,300 2,203 $273,319.53 $124.07 2.30% 179,091 GA Leads Spend CPL CVR Clicks Platform Leads 1,077 $172,252.56 $123.66 2.32% 59,976 104 $38,035.10 $71.90 0.83% 63,372 22 $6,033.39 $262.32 1.57% 1,469 1,203 $216,321.05 $179.82 1.61% 124,817 GA Leads Spend CPL CVR Clicks Platform Leads 976 $153,439.72 $125.05 2.14% 57,293 93 $25,334.72 $87.06 0.78% 37,298 6 $2,840.71 $568.14 0.65% 772 1,075 $181,615.15 $168.94 1.66% 95,363 GA Leads Spend CPL CVR Clicks Platform Leads 1,004 $154,843.16 $121.54 2.17% 58,707 89 $24,850.10 $78.89 0.56% 56,292 21 $2,443.93 $122.20 2.36% 848 1,114 $182,137.19 $163.50 1.68% 115,847 GA Leads Spend CPL CVR Clicks Platform Leads 884 $130,653.92 $118.03 2.60% 42,628 86 $46,759.76 $76.28 1.35% 45,310 15 $2,599.46 $144.41 1.76% 1,025 985 $180,013.14 $182.75 1.69% 88,963 GA Leads Spend CPL CVR Clicks Platform Leads 1,144 $153,726.40 $115.41 2.61% 51,061 212 $70,062.25 $114.48 0.97% 63,134 25 $3,340.18 $128.47 2.73% 954 1,381 $227,128.83 $164.47 1.95% 115,149 GA Leads Spend CPL CVR Clicks Platform Leads
- 35. 589 $78,351.32 $130.59 1.87% 32,057 98 $36,231.34 $161.75 0.27% 84,280 3 $1,310.16 $655.08 0.49% 407 690 $115,892.82 $167.96 1.19% 116,744