Business idea
- 1. YEEF – Young European Entrepreneurs of the Future Barcelona, Oct. 2013
- 2. Format business presentation for Stockholm / Gdansk 2014 • Powerpoint • 12 – 15 slides • With the necessary knowhow • To present and explain the concept to an expert jury
- 3. Content • Present a business idea – That is feasible with available means – That can be sold to customers who are reachable – That can be produced/delivered at a reasonable and arguable price – That will produce a profit sufficient to support continuous business
- 4. Details • A product or a service • Presented in such a way that the jury can believe that – This can be done by the respective student group (with minimum outside help – and that must be paid and calculated) – This can be marketed and sold to a realistic customer clientele in reach of these students – This will produce a sustainable profit
- 5. Part 1: Executive Summary 1. Company name (catchy name, logo, corporate identity) 2. Concept: why has the world been waiting for this product – unique selling proposition USP
- 6. Business Profile 1. Legal form 2. Team and team roles 3. Location 4. Value chain
- 7. Market and competitors 1. Market analysis 2. Characteristics of market branch 3. Target customers 4. Competitor analysis
- 8. Marketing and Public Relations 1. Price calculation 2. Distribution 3. Advertising concept
- 9. Finance plan • Expected Turnover in year 1, and the next 5 years • Expected break-even point • Expected costs (fixed and variable) • Financial needs in founding phase • Loan
- 10. Finance plan Month 1 Month 2 … Month 12 1. Startup Capital 2. Revenue turnover loans private investment other TOTAL revenue 3. Expenditure Investment Materials Running costs Taxes and fees Interest + repayment on loans Other expenditures TOTAL expenditures
- 11. Profit and loss statement • Turnover – Minus production cost – Minus cost of capital – Minus wages – Minus marketing cost • = EBIT Over a period of 3 – 5 years
- 12. Profit graphics 2,000,000 1,500,000 1,000,000 500,000 0 -500,000 -1,000,000 -1,500,000 best case realistic case worst case
- 13. Turnover : cost graphics 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 2013 2014 2015 2016 2017 2018 2019 2020 Turnover Costs
- 14. Future outlook • Positive and negative developments • Product development • Diversification, expansion • Strategies