Ym revision progression ppt
- 1. REVISIONFor your Media Progression exam 17th May
- 2. MEDIA PROGRESSION EXAM 17th May 1pm 1 hr 15 mins. 3 questions (equal marks)•Big Issue Representation and Media Language •BBC Radio 1 Breakfast Show Audience and Institutions •Minecraft Audience and Institutions Moodle links & Yvonne’s Mahara
- 3. MEDIA PROGRESSION EXAM 17th May 1pm 75 mins Q1 – (Media Messages – Representation and Media Language) – The Big Issue. 15 marks = 25 mins Q2 – (Evolving Media – Institutions/Industry and Audiences) – BBC Radio One Breakfast Show. 15 marks = 25 mins Q3 – (Evolving Media – Institutions/Industry and Audiences) – Videogames: Minecraft. 15 marks = 25 mins
- 4. DON’T FORGET ALL YOUR PRACTICAL WORK (5 tasks) WILL GO TOWARDS YOUR 4th KEY ASSESSMENT (KA4) + PROGRESSION EXAM = PREDICTED GRADE (UCAS)
- 5. Media Language & Representation• Mise en scene (facial features, body language, costume, hair, make-up, location, colour, lighting, props • Cinematography – shot sizes, camera angles etc Age, gender, ethnicity, status, class, political social, cultural Positively/Negatively Aspirational/role models Stereotypes, Archetypes Stuart Hall’s Reception theory (encoding/decoding) Preferred/Negotiated/ Oppositional reading. Richard Dyer – What, How, Who and result? Denotation/Connotation, Semiotics /Signified meaning, mediated message
- 6. The Big Issue • What kind of publication is The Big Issue? • What year was it set up? • Who founded it? • Why – what is its ideology? (slogan?) • As a business model , how is it unusual? • What is its circulation? • Who publishes it? (multi media conglomerate or independent?) • How is it sold? • It was relaunched in 2012 – why and how did you new magazine look?
- 7. Make sure you know: • How The Big Issue is sold • By who • Why • House-style – conventions • Print terminology (media language)
- 8. Mise en scene – everything in the frame • Location • Lighting • Colour • Costumes • Facial expressions • Body language • Props • Make-up • Hair
- 9. Cinematography • Shot sizes (close-up, long shot etc) • Camera angles (wide shot, canted, low camera angle etc) • Camera movements (pan, track etc) • Framing • Depth of Field
- 11. REPRESENTATION
- 12. REPRESENTATION
- 13. Stuart Hall’s Reception Theor ENCODED by designers/editors etc DECODED by audience/reader
- 15. Semiotics
- 17. The Big Issue background https://www.slideshare.net/Yvonne44/lesson-1-the-big-issue-research- quiz
- 18. Codes & Conventions & Target Audiencehttps://www.slideshare.net/Yvonne44/lesson-5-target-audience-and-nea-plan-15-01-17
- 19. The Big Issue revision 1. How does the overall image aim to attract prospective readers/buyers? 2. Who is being featured? 3. How are they being represented? (gender, age, class status etc) 4. Stereotypical representations or challenging conventions? 5. Describe what you see using media language (shot sizes, angles, colour, lighting, magazine/print terminology) 6. Why? What mediated message is being created? 7. Show your knowledge of the conventions of this magazine, Is this similar or different to most other Big Issue front covers?
- 21. Make sure you analyse: • Mise en scene (facial features, body language, costume, hair, make- up, location, colour, lighting, props • Cinematography – shot sizes, camera angles etc • AND WHY THEY HAVE BEEN USED (connotations/signified meaning) Terminology /Media Language used in denotation Specific reason /meaning created+ = 1 mark
- 22. Terminology /Media Language used in denotation Specific reason /meaning created+ = 1 mark Boris Johnson’s humorous facial expression, enlarged superimposed head and female body…. …represent him as a figure of fun, not to be taken seriously.
- 23. Terminology /Media Language used in denotation Specific reason /meaning created+ = 1 mark Boris Johnson’s humorous facial expression, enlarged superimposed head and female body…. …represent him as a figure of fun, not to be taken seriously. This is a much seen/regular portrayal of his character. The overall message created is a comical affect. Advanced answer
- 24. Terminology /Media Language used in denotation Specific reason /meaning created+ = 1 mark The wide shot of the four British politicians… …allows the reader to see the humorous/out of place body language of Swedish pop band, ABBA. This intertextual reference is the band’s success at the Eurovision Song Contest in 1974 and the imminent referendum vote to leave the EU (Brexit)
- 25. Terminology /Media Language used in denotation Specific reason /meaning created+ = 1 mark The use of red for the anchorage text ‘Decision time’…. …
- 26. Terminology /Media Language used in denotation Specific reason /meaning created+ = 1 mark The use of red for the anchorage text ‘Decision time’…. …connotes a sense or importance and danger. Red also attracts the attention of prospective readers whilst passing a street vendor.
- 27. Media Industries & Media Audiences • BBC • RAJAR • Ofcom • PSB • Royal Charter • Government • ASA • Commercial/ • Private/Not for Profit • Internet/Social Media Age, gender, ethnicity, status, class, political social, cultural. Media Consumption (Blumler & Katz’s Uses and Gratifications). Ratings Participatory Culture (Henry Jenkins). Prosumers Making is Connecting (David Gauntlett) Consumption of media, challenges, changes, media convergence
- 28. Possible question types • You should be able to discuss the BBC’s public service remit including license fee funding and the implications of this for the set product. • What do they have to do to follow their remit (6 points)/ Royal Charter • BBC Radio 1’s remit • Licence funding. How much each year
- 29. Possible question types • You should be able to discuss the relative distinctiveness of the set product compared to commercial rivals. • How is BBC radio 1 different? • How are commercial breakfast radio shows different (Kiss Capital etc) • Content • Presenters • Funding
- 30. Possible question types • You should be able to discuss the audience for the set product and how they are targeted. • Who is the target audience? (age, psychographics etc) • Ratings? • How does the BBC Radio 1 breakfast show aim to appeal to them?
- 31. Possible question types • You should be able to discuss how technology is used to distribute the show across a range of platforms. • Make sure you can discuss specifically how a variety of media is used in attracting BBC Radio 1 target audience 15-29. Give examples • Media convergence.
- 32. Open the PDF doc emailed to you • Read and summarise key points about the relationship between the programme makers (industries) and its listeners (audience) (From Page 5) 1. Who are the main listeners? (age, gender, socio- economic demographics) 2. How does the programme aim to appeal to their target audience? 3. How are different types of media used (media convergence)
- 33. Listen to BBC Radio 1 Breakfast whole programme date: BBC Radio 1 at 06:33 06/11/17 Take notes re content and PSB remit elements (6)
- 34. BBC Radio 1’s Public Service Broadcast Remit 1.Stimulating, creative and cultural content 2.Sustain Citizenship and civil society 3.Interactive coverage 4.Reflect regions, UK nation and communities 5.Bring the UK to the world and the world to the UK 6.Emerging technological communications
- 35. BBC Radio 1 REMIT ‘to entertain and engage a broad range of young listeners with a distinctive mix of music and speech that reflects the lives and interests of 15-29 year olds’.
- 36. Mini Mock – 25 mins Explain how the Radio One Breakfast show incorporates elements of the BBC's public service remit'. Do you think Radio One's continued success is possible?
- 38. In the beginning… The BBC 1922. 1927 Royal charter. PSB for the benefit of the people. John Reith (Reithian values) Inform, educate and entertain. Not commercial.
- 39. BBC Radio 1 news • 2009 – Complaints that BBC Radio 1 play too much popular music – not different enough to commercial competitors • 2012 Chris Moyles replaced by Nick Grimshaw (younger and less London centric) • 10 years running up to Q4 2017 – Breakfast show listeners ratings slump. • February 2018 – RAJAR release Q4 2017 figures. Increase for first time in 10 years due to Controller Ben Cooper initiatives – Listen, Watch Share / Netflix for Radio policy. • March 2018 – Ofcom issue Radio 1’s new quota for new music from 40-50% (they actually already play 54%) • April 2018 – Breakfast show to be cut to 4 days a week – 3 day weekend schedule.
- 40. 2009 Radio 1 Criticised because it is too similar to commercial radio stations. 'too populist' Well known, mainstream music in peak hours NOT distinct enough. Younger audiences are not listening to radio – social media is a competitor
- 42. Media Convergence Ben Cooper 'Listen, watch share' - content for smart phone generation YouTube 1,4 billion viewers. 'Netflix of radio music' Social media Twitter Instagram Snapchat and Facebook
- 43. • What is the new Ofcom ruling? BBC Radio 1 has been told that 50% of the songs it plays in the daytime must be "new music". • What is ‘New Music’ classed as? "A song is to be considered 'New Music' for a period of either (a) 12 months from first release; or (b) six weeks from the date it first enters the Top 20 - whichever is sooner." • What is the new Radio One quota for new music? Radio 1's new music quota has been raised from 45% to 50% of the songs broadcast in daytime • What % does Radio 1 already play? already exceed the targets - playing 54%
- 44. Emailed to you last week 13 04 18 • What has happened? 4 day week breakfast show • Why has it happened? To increase listeners and on-line following by 15-29 year olds • What is they reason for this action? Younger generation more active socially on Fri and weekend??
- 45. Media Industries & Media Audiences •Mojang •Microsoft •PEGI/Video Standards Council •Internet •Social Media •Independent /Multi Media Conglomerates Age, gender, ethnicity, status, class, political social, cultural. Media Consumption (Blumler & Katz’s Uses and Gratifications). Participatory Culture (Henry Jenkins). Prosumers Making is Connecting (David Gauntlet) Consumption of media, challenges, changes, media convergence
- 46. Areas to cover • You should be able to discuss the commercial context of the set text from independently owned to it’s acquisition by a ‘new media’ conglomerate (Microsoft.) • Independent / innovative / niche / keen programmers • Acquisition (buy out) by Microsoft 2014 $2.5 billion • Multi media conglomerate • Vertical integration • Mainstream – mass market appeal • Cross-platform
- 47. Areas to cover • You should be able to discuss the extent to which the set text is indicative of changes in media industries • Prosumers (producer-consumer) • Creative expression v non mediated/ no gatekeeper • YouTubers / parodies etc • Social Media / sharing • Participatory community • Media convergence • Jenkins/Gauntlet • Who owns the realms? (copyright)
- 48. Areas to cover • You should be able to discuss the target audience for the set text and how it encourages audience participation. • Prosumers • YouTubers – watch them play • Minecraft server – connected camps • Participatory culture • Minecraft Education • Sharing – Market Place • Minecon
- 49. Areas to cover • You should be able to discuss how technology is used to distribute the game across a range of platforms. • Consoles (Xbox, PS4 etc) • PC • Pocket addition – on the go - Hand held devices (8th generation) • Raspberry Pi • MMOG (Massively Multiplayer On-line Game) • Crossplay 2017 • Minecraft Education • Community - participation
- 50. Mini Mock Question – 25 mins How has emerging technologies influenced the consumption of videogames? Use examples from Minecraft to support your answer. INTRO – early days of video games on PCs, programmers, alone Emerging Tech? Internet – MMOG, downloads, communication with players and videogame company + each other, New Media/Social Media - viral Consumption? Use/play. Creative, Survival, On-line, Storymode How do we consume the game? Play it, Prosumers: create and share textures, skins and mods, YouTubers watch, own channel, Minecon conventions. Education, Merchandise On what? PC, consoles, hand held, cross-play Who with? On own, on-line, community. Age, gender? At school SUMMARY – Huge worldwide community, industry worth $100 B pa globally, 122 million copies of Minecraft, prosumers community and the future? VR
- 51. Independent cheap low budget Niche. For players with expert computing knowledge No commercial backers No advertising - word of mouth between gamers Freedom of creativity
- 52. Microsoft smart phones Xbox consoles Digital versions of same game for different device Windows 10 O/S Download through Microsoft Cloud server Microsoft Realms PROMOTING MICROSOFT BRANDS – VERTICAL INTERGRATION Safe genres – less innovation
- 53. The main videogame institutions Predominantly arcades INDEPENDENTS
- 54. 2014 Global Income 0 10 20 30 40 50 60 70 80 90 Videogames Film Music industry BillionsUS$ $83.6 Billion $36.4 Billion $15.06 Billion
- 55. A franchise is a brand that can encompassed many other forms of media
- 56. The Minecraft Franchise Separate companies purchase the licence to use the logo/brand Third Party Tie-ins
- 57. Minecraft the Movie In 2019 there will be a joint venture with Warner Brothers to release Minecraft the movie, this will be anticipated as having as much commercial success as The Lego Movie, also a Warner Brothers Movie. No doubt, there will be several spin-offs as a result of this. http://www.imdb.com/title/tt3566 834/
- 58. Minecraft music
- 61. A Prosumer – Producer/Consumer A consumer who becomes involved with designing or customizing products for their own needs.
- 62. Fan trailers How does this help the promotion of Minecraft?
- 63. Minecraft YouTubers/Gameplayers https://www.youtube.com/watch?v=M2P0Sed7Slo Explore some Minecraft gameplays - How many views do they have? What kind of comments are being left? How can convergent media promote the sharing these and what impact can this have?
- 64. Minecon MINECON is a convention for the video game Minecraft, hosted by Mojang. The first gathering in 2010 was known as MinecraftCon Mojang announced that MINECON was taking the form of an interactive 90-minute livestream on 18 November 2017. It was titled MINECON Earth. https://minecraft.net/en-us/minecon/
- 65. Henry Jenkins FANDOM ‘Textual poachers’ ‘Participatory culture’ – active creative participants rather than passive consumers. Online communities produce new creative forms, collaborate to solve problems and shape the flow of media ‘Collective intelligence’ REPRISE
- 66. David Gauntlett • ‘One giant allotment’ • Making is connecting • Strong self identity • Socially create and interact http://www.makingisconnecting.org/
- 67. Media Convergence Cross platform play (cross-play) feature July 2017 - Now available on all multiple game play modes across consoles and handheld devices https://gadgets.ndtv.com/games/news/minecraft-cross-platform-play- announced-1466671
- 68. Media Convergence - Official website • Buy game • Updates • Swap your own mods/skins/textures • Buy merchandise • etc • All from one place https://minecraft.net/en-us/