YoastCon - Hope is not a strategy
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The document contains marketing advice and case studies highlighting how websites have increased their revenue through various strategies. These strategies include leveraging exit intent for email signups, integrating sites with online stores, using email automation to repeatedly follow up with leads, and utilizing affiliate links instead of URL shorteners to monetize traffic. The overall message is the importance of ongoing learning and communication to continue improving online businesses.
YoastCon - Hope is not a strategy
- 1. SAVE YOURSELF $135,549.73 A MILLION DOLLARS WHEN YOU BUILD YOUR NEXT SITE
- 2. IN THE US, OVER 97% OF FEDERAL CASES ARE RESOLVED VIA PLEA BARGAINS.
- 3. THE FIVE STORIES I’M GOING TO TELL YOU HAVE ONE THING IN COMMON: INFORMATION ASYMMETRY
- 5. $480,000 ONE SITE INCREASED THEIR EMAIL SIGNUPS BY 469% USING OPTIN MONSTER $480,000
- 7. $324,000 ONE SITE LOST 60% OF ITS TRAFFIC AT A SINGLE CLICK & STILL MADE $18,000/MONTHLY. $804,000
- 9. $102,000 ONE SITE’S BLOG DRIVES A COACHING BUSINESS ON 4 HOURS/WEEK $906,000
- 10. USE EMAIL AUTOMATION TO “ASK” MANY TIMES
- 11. $78,000 A RECENT PRODUCT LAUNCH ONLY MADE 22% OF ITS REVENUE FROM THE FIRST EMAIL PITCH. $984,000
- 12. USE AFFILIATE LINKS FOR AMAZON. NOT BITLY.
- 13. $50,000 ONE SITE WITH OVER 50,000 OUTBOUND CLICKS TO AMAZON, LOST MONEY USING BITLY $1,034,000
- 14. THE BIG TAKEAWAY IS THIS: KEEP TALKING KEEP LEARNING