(You Can) Build Your Own Website
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This document provides guidance on how to build and promote a personal website as a freelance writer. It outlines the key steps, including securing a domain name and hosting, writing content, organizing published articles, adding social media links, and using social media to promote the site. Sample pages are suggested, such as an "About" page with biographical information and writing samples. The document emphasizes using social media like blogs, Twitter, and RSS feeds to both share expertise and learn from others in order to establish an online presence.
(You Can) Build Your Own Website
- 1. (You Can)Build Your Own WebsiteHow to publish and promote your work onlineChristine Cupaiuolo | April 25, 2010 Association of Health Care Journalists
- 2. Freelancing: Past & PresentThen Pitch. Wait. Repeat. NowWebsite: articles & about infoBlog: Here’s what I’m doing … continually share stories, ideas, suggestions – interact with readers & communitySocial media: Build relationships (hey, don’t we know someone in common?)
- 3. Got It. Where Do I Start?The 5 W’sWhy am I doing this*identify purposeWho am I trying to reach *identify audienceWhere do I want to do it *which services/networks are right for me? What am I going to do*depends on goals and platformWhen am I going to do it*what’s a realistic schedule for updating & interacting?
- 5. Prep: The BasicsSecure a domain - *preferably your full nameSelect hosting service *not needed if using web-based platform, like WordPress.comWrite content – ask friends to reviewRewrite contentChoose a photoOrganize published articles by publication, topic or date
- 6. How will you display your expertise?
- 7. Pages With PersonalityAboutWho you are, what you do, how you do it – and what sets you apart from everyone elseResume? Link to LinkedInWriting SamplesLink to stories or PDFs of articlesInclude awards, kudos & context: did story create change or affect community?Contact InformationEmail and phoneContact form optional
- 8. Link or PDF?The answer largely depends on the source. If the article was published in a newspaper like The New York Times, the URL is likely to remain active – though it’s always good to check the link every so often. PDF’s take longer to download, but they may be necessary if the article wasn’t published online or if the link will soon be behind a pay wall.
- 9. Expertise Extras Blog about the topics you cover
- 10. Discuss topics on Twitter & link to your feed (or add a Twitter widget)
- 11. Add article links to Delicious.com & link to feed
- 12. Link to blogs you read
- 13. Link to relevant associations http://alexisgrant.com
- 14. Put Your Portfolio Up Front Bio
- 15. Books
- 16. Job News
- 17. Recent Articles
- 18. Facebook
- 19. Twitter
- 20. Delicious
- 21. Plus links to more writing samples, awards & presentationsCraig is a freelance journalist and managing editor for PBS MediaShift.http://www.craigsilverman.ca
- 24. Add URL to business card & email signatureSend email announcing site (only do this once)Add URL to profile on LinkedIn, Facebook, TwitterHow Will You Be Found?
- 25. Social Media Helps You To …Tell others about yourself* – you are your own media.Focus on building relationships with current – and potential – employees & colleagues.Share your expertise – be open to learning as well as teaching and be part of a community.*marketers would call this brand management, but we’re people, not brands, so focus on authenticity and sharing.
- 26. Talk to Others
- 29. Keep Tabs on the World & Your Place in ItBuild your own news & social media dashboard- RSS Feeds- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Twitter Search- Social Media Firehose- *What will you add?*Platforms: iGoogle, Pageflakes, Netvibes, YahooQuestions? Get in touch! www.Christine2.com