You can do better! (dsgnday)
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The document discusses various aspects of the design process, including the definitions of deliverables, design evaluations, and methodologies. It emphasizes the importance of documenting processes to enhance efficiency, standardization, and team integration, while highlighting the iterative nature of design. Additionally, it outlines ten steps to improve and promote design processes within organizations.
![design process
substantial disagreement exists
concerning how designers [..] produce designs.
1. designers attempt to optimize a design
candidate for known constraints and
objectives
2. the design process is plan-driven
3. the design process is understood in terms of
a discrete sequence of stages
1. designers use creativity and emotion to
generate design candidates
2. the design process is improvised
3. no universal sequence of stages is
apparent – analysis, design and
implementation are contemporary and
inextricably linked](https://image.slidesharecdn.com/dsgndayyoucandobetterslidshare-141121102913-conversion-gate02/85/You-can-do-better-dsgnday-85-320.jpg)
You can do better! (dsgnday)
- 1. you can do better! @pboersma
- 2. a red border means there is an exercise! you can do better! @dsgndayconf
- 3. peter 1970 commodore 16 computer science & ergonomics 20 years at interactive agencies design process freak in-house UX strategist
- 4. dsgnday
- 5. dsgn
- 6. a design a speci!cation of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints
- 7. to design to create a design, in an environment where the designer operates
- 8. to design to create a design, in an environment where the designer operates
- 9. create
- 10. deliverables ‘deliverable’ is a term used in project management to describe a tangible or intangible object, produced as a result of the project, that is intended to be delivered to a customer (either internal or external).
- 12. business project strategy evaluation research design
- 13. business project strategy evaluation research design pitch scenarios position roadmap service design scope prototype review requirements test analytics estimate beta detailed design sketch personas concept competition roles steps interviews
- 14. business project strategy evaluation research design pitch
- 15. X
- 18. business project strategy evaluation research design estimate
- 19. estimate assumptions calculations (explanations) risks
- 20. example estimate assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components we estimate we need 300 hours (5x16 + 5x8) + (15x12) but we don’t know the documentation needs of the developer
- 21. business project strategy evaluation research design position
- 22. client
- 23. client client
- 24. competitor competitor competitor big competitor competitor competitor big competitor competitor competitor client
- 25. client competitor competitor competitor competitor big competitor competitor competitor big competitor competitor client
- 26. business project strategy evaluation research design competition
- 32. business project strategy evaluation research design personas
- 41. business project strategy evaluation research design prototype detailed design sketch concept
- 49. MOBILE APP MUSIC PLAYER IN BAR matching user profile bar profile
- 58. business project strategy evaluation research design test
- 61. business project strategy evaluation research design beta
- 66. business project strategy evaluation research design pitch scenarios position roadmap service design scope prototype review requirements test analytics estimate beta detailed design sketch personas concept competition roles steps interviews
- 67. to design to create a design, in an environment where the designer operates
- 68. environment
- 69. org chart
- 70. draw your org chart
- 81. design in your org chart
- 82. to design to create a design, in an environment where the designer operates
- 83. operate
- 84. process
- 85. design process substantial disagreement exists concerning how designers [..] produce designs. 1. designers attempt to optimize a design candidate for known constraints and objectives 2. the design process is plan-driven 3. the design process is understood in terms of a discrete sequence of stages 1. designers use creativity and emotion to generate design candidates 2. the design process is improvised 3. no universal sequence of stages is apparent – analysis, design and implementation are contemporary and inextricably linked
- 86. 80-20 rule for problems 80% 20% 1. designers attempt to optimize a design candidate for known constraints and objectives 2. the design process is plan-driven 3. the design process is understood in terms of a discrete sequence of stages 1. designers use creativity and emotion to generate design candidates 2. the design process is improvised 3. no universal sequence of stages is apparent – analysis, design and implementation are contemporary and inextricably linked
- 87. 80-20 rule for time spent 20% 80% 1. designers attempt to optimize a design candidate for known constraints and objectives 2. the design process is plan-driven 3. the design process is understood in terms of a discrete sequence of stages 1. designers use creativity and emotion to generate design candidates 2. the design process is improvised 3. no universal sequence of stages is apparent – analysis, design and implementation are contemporary and inextricably linked
- 88. 80-20 rule for time spent assuming you have a process 20% 80% 1. designers attempt to optimize a design candidate for known constraints and objectives 2. the design process is plan-driven 3. the design process is understood in terms of a discrete sequence of stages 1. designers use creativity and emotion to generate design candidates 2. the design process is improvised 3. no universal sequence of stages is apparent – analysis, design and implementation are contemporary and inextricably linked
- 89. why document a process? 1. to agree on what ‘things’ are called 2. to link design activities with other processes 3. to increase efficiency through standardization 4. to speed up integration of team members 5. to explain to your client where they are involved 6. to measure your work, so you can improve it
- 94. SITEMAP wireframes require-ments usability test Screen FLOW proto-type design principles Persona
- 95. Persona SITEMAP wireframes require-ments usability test Screen FLOW proto-type design principles
- 96. 1 2 3 4 Persona SITEMAP wireframes require-ments usability test Screen FLOW proto-type design principles
- 97. resuesaerrch concept design detailed design prototype & evaluate Persona SITEMAP wireframes require-ments usability test Screen FLOW proto-type design principles
- 111. reusseaecrh concept design detailed design &pr eovtaolutyaptee Persona SITEMAP wireframes require-ments usability test Screen FLOW proto-type design principles
- 112. 1. identify your current deliverables 2. create diagram with deliverables & phases
- 113. 10 steps 1. identify your current deliverables 2. create diagram with deliverables & phases 3. describe activities, specifying input & output 4. present process to rest of company 5. improve diagram & descriptions ...
- 114. 10 steps ... 6. create templates & instructions for deliverables 7. update diagram & descriptions 8. promote your process, internally & externally 9. measure & evaluate working with the process 10. continue to improve the process
- 116. http://www.slideshare.net/Hienadz.Drahun/ 50-visual-de"nitions-of-user-experience
- 117. to design to create a design, in an environment where the designer operates
- 118. to design better to create a better design, in a better environment where the designer operates better
- 119. improve
- 120. a plan for improvement to improve <a success metric>, I will <do something> together with <another role> and we will change <a part of the process> before <a deadline>.
- 121. success for design 1. product usage 2. compliments vs. complaints 3. value of the brand
- 122. success for design teams 1. projects on time & within budget 2. efficiency & effectiveness 3. valued by colleagues
- 123. with whom business project strategy evaluation research design
- 124. where in the org chart
- 125. where in the process resuesaerrch concept design detailed design prototype & evaluate Persona SITEMAP wireframes require-ments usability test Screen FLOW proto-type design principles
- 126. which deliverable pitch scenarios position roadmap service design scope prototype review requirements test analytics estimate beta detailed design sketch personas concept competition roles steps interviews
- 127. when 11 nov
- 128. a plan for improvement to improve <a success metric>, I will <do something> together with <another role> and we will change <a part of the process> before <a deadline>.
- 129. write a plan to improve <a success metric>, I will <do something> together with <another role> and we will change <a part of the process> before <a deadline>.
- 130. to design to create a design, in a environment where the designer operates and keeps improving
- 131. you can do better! @pboersma