MVNO Consulting Services
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This document provides definitions and information about different types of mobile network operators: - Mobile Network Operator (MNO) owns its own network infrastructure and spectrum - Mobile Virtual Network Operator (MVNO) does not own spectrum but contracts with an MNO for bulk access to the MNO's network at wholesale rates. The MVNO then sets its own retail prices and services. - Mobile Virtual Network Aggregator (MVNA) purchases airtime wholesale from an MNO and then resells it to multiple MVNOs. - Mobile Virtual Network Enabler (MVNE) provides infrastructure and services to MNOs and MVNOs to enable MVNOs to offer services over an MNO's network.
MVNO Consulting Services
- 1. CORPORATE INFORMATION MVNO SERVICE 2017 LinkedIn Slidesharewww.yozzo.comFOR MORE INFORMATION www.Yozzo.com
- 2. MOBILE NETWORK OPERATOR or HNO - HOST NETWORK OPERATOR Is a Mobile Network Operator which owns its own network infrastructure and allocated spectrum. A MNO is also referred to as a HNO – Host Network Operator, when it is hosting MVNOs on its network. MOBILE VIRTUAL NETWORK OPERATOR Is an organization, which offers mobile services similar to a MNO, however the MVNO does not have its own spectrum. Instead it enters into an agreement with either a MNO or MVNA to buy bulk access to the MNOs network at wholesale rates, and then sets its retail prices and service independently. The MVNO may use its own operational components, OSS/BSS - or employ the services of a MVNE. MOBILE VIRTUAL NETWORK AGGREGATOR Is an entity, which purchases mobile airtime in bulk from the partner MNO, and then wholesales this airtime and service to multiple MVNOs, who each in turn resells the mobile service to its customers. MOBILE VIRTUAL NETWORK ENABLER It is an entity, which provides infrastructure and services to both MNOs and MVNOs, which enables MVNOs to offer their services via the MNOs network, while leaving the back-end enablement to the MVNE. The MVNE provides services, such as billing, business workflow, product setup, service delivery, customer care, fraud management, web services, reporting, sale platforms, etc. MVNE MVNO MVNA MVNE MNO DEFINITIONS USED THROUGHOUT THIS DOCUMENT
- 3. CORPORATE INFORMATION WHAT WE DO We assist private and public sector clients in their decision making through market insights, experience and technical skills. Our clients includes: MVNOs, Telecom operators, Governments, Regulators, Investment firms, Device manufacturers, Service providers, Media & Broadcasting companies. HOW WE DO IT We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business. WHAT WE DON’T DO We don’t promise what we cannot deliver. Our focus is within our core competencies. YOZZO COMPANY LIMITED Yozzo is an experienced consulting firm based in Bangkok, Thailand. We provide consultancy service for MVNO's, Telecom Operators, Broadcasters, Governments, and Investment firms. Founded: 2005 Office: Bangkok, Thailand Company Type: Company Limited Managing Director: Allan Rasmussen Geographic Scope: Worldwide
- 4. OUR FOCUS IS HELPING MVNOS WORK SMOOTHLY AND PROFITABLE WITH MNOS AND VICE VERSA MNO MVNO EXPERIENCE SUCCESS In our experience, companies who wish to extend their brand, service or customer base into offering mobile services as an MVNO, are often blocked by the challenges on how to set up and successfully operate an MVNO. On the other hand, mobile network operators, understand that they can gain profitable growth by adding valuable traffic to their network through MVNOs, but are challenged with how to implement this practically. WE BRIDGE THE GAP AND CREATE A TRUE WIN-WIN THE KEY TO YOUR MVNO SUCCESS
- 5. A. ENTRY STRATEGY ANALYSIS OF THE MARKET • Regulatory environment, • Legal compliance • Market trend, • Competitors, • Segments CREATING THE MVNO ENTRY STRATEGY • Segments to be served, • Value proposition, • Stakeholders (MNO, partners), • Commercial offer (service, pricing) DEFINING THE MVNO OPERATIONAL MODEL TO BE IMPLEMENTED, ACCORDING TO THE ENTRY STRATEGY ASSESSING THE ASSOCIATED RISKS AND KEY SUCCESS FACTORS FOR THE PROJECT B. MVNO BUSINESS CASE DEVELOPMENT OF THE BUSINESS CASE • Revenue model, • Traffic cost, • Subscriber acquisition cost (SAC), • Operating expense (OPEX) CAPITAL EXPENDITURE (CAPEX) • IT Systems/Platform, • Network, • Distribution channels FINANCIALS • Sensitivity scenarios with the main variables FINANCIAL ASSESSMENT OF KEY PERFORMANCE INDICATORS • (NPV, IRR, Peak funding, Risk Analysis) GO / NO GO DECISION >> C. MNO NEGOTIATIONS INFORMATION PACK TO BE DELIVERED TO THE MNOS • Full value proposition to the market, • Full value proposition to the MNO CREATING THE NEGOTIATION SUPPORT TOOLS BASED ON THE INTERNAL BUSINESS CASE COMPARING MNO WHOLESALE QUOTATIONS (Technical and Economic) MoU TO BE SIGNED WITH SELECTED MNO CONTRACT PREPARATION • Documents (Main contract, annexes), • Price Review mechanism, • KPIs and SLAs REACH MNO AGREEMENT >> PHASE 1 – ANALYSING THE OPPORTUNITY, DEFINE THE BUSINESS BASE, AND MNO CONTRACT NEGOTIATION
- 6. D. LAUNCH ROADMAP DEFINITION OF THE MAIN ACTION ITEMS AND THE PROJECT PLAN FOR THE LAUNCH CONFIGURATION OF THE PROJECT MANAGEMENT OFFICE AND KEY TASKS FOR THE LAUNCH SELECTION OF THE MAIN RESOURCES NECESSARIES FOR THE LAUNCH • Partnership strategy, • Screening of Support Providers, • Headcount, • Channel alliances TECHNICAL IMPLEMENTATION PLAN E. IMPLEMENTATION DEFINITION OF THE MVNO ENTRY STRATEGY • Detailed Market segmentation, • Product and Services Roadmap, • Pricing Strategy, • Value Proposition for every market segment, • Channel strategy, • Alliances PROJECT SUPERVISION AND COORDINATION PRE-LAUNCH CAMPAIGN LAUNCHING OF THE COMMERCIAL ACTIVITIES PHASE 2 – MVNO LAUNCH PREPARATION AND IMPLEMENTATION
- 7. SERVICE EXAMPLES -1/2 PROJECT SCOPE AND DELIVERABLES MVNO/MNO NEGOTIATIONS Negotiation of MVNO wholesale agreement Negotiation of additional terms Contract review and advice PRODUCT & SALES PLANNING Product/Service Planning Market Segmentation and data Market forecasts and modelling Marketing Planning and costing DEVELOPMENT OF BUSINESS PLAN Corporate Strategy Financial planning and modelling Investment analysis Operation planning Product and Marketing LICENSE APPLICATION Advise and experience in relation to submitting for MVNO license Business planning and modelling with a focus on the application Preparation of License Application documentation as required by the telecom regulator. This example project assumes that the objective is a comprehensive launch and operation of a profitable full MVNO, but that the actual launch, after a successful win of the license and wholesale agreement, as well as the ongoing operation of the MVNO, are subject to separate consultancy proposals. Hence, a project example scope and deliverables can be outlined, as follows: EXAMPLE
- 8. SERVICE EXAMPLES - 2/2 PHASES PHASE 1 • Initial advice to determine opportunities and strategies • Commence business planning • Support on MNO negotiations • Initial marketing plan analysis PHASE 2 • Finalization of MNO negotiations (at least sufficient to support the license application and other financial planning) • Identify and arrange for a suitable technical platform provider with high level international experience from similar projects • Identify missing or desired extended features • Commence the development of a high level marketing plan PHASE 3 • Technical planning • Finalization of high level marketing plans and costing • Finalization of agreement with technical platform provider • Finalization of operations plans and costing • Finalization of financial plans and models – license and operational • Develop deployment plan • Finalization of all other business planning • License application inputs PHASE 4 • Advise and experience in relation to finalization of all Application documentation for submission to the telecom regulator • Detailed preparation of License Application to the telecom regulator Following the Project Scope and Deliverables outlined in the previous section, a sequence of natural phases can be identified and below is illustrated for each phase the activities where Yozzo will pay special attention in its advice and support. This provides transparency into the project and relates the budget into parts for internal budget management. EXAMPLE
- 9. SERVICE EXAMPLES - WORKSHOP THE MVNO MARKET AND TRENDS What trends are driving the development of the MVNO market? What are the major growth segments in MVNO? MVNO BUSINESS AND OPERATIONAL MODELS What are the different types of business and operational models, and how do they differ? How are these models evolving, and which is the most appropriate? What network elements does an MVNO need to own or control, and why? MVNO ECONOMICS AND COMMERCIAL NEGOTIATIONS How can the MVNO operation be kept lean? What is involved in structuring tariffs and bundles? What makes a winning MVNO / MNO partnership? CONTRACTUAL AND REGULATORY CONSIDERATIONS What licenses are needed to operate an MVNO? What should the contractual provisions of the MVNO agreement be? What are the key regulatory issues? MANAGING ARPU GROWTH AND RETENTION How many and what kinds of partner should an MVNO have? What makes a winning proposition, and how segmented should it be? EXAMPLE
- 10. ALLAN RASMUSSEN MANAGING DIRECTOR LinkedIn Slidesharewww.yozzo.comFOR MORE INFORMATION Copyright © 2017 YOZZO Co., Ltd. All Rights Reserved YOZZO COMPANY LIMITED YOUR CONTACT PERSON CORPORATE INFORMATION MVNO SERVICE