Mvno types and best practices (2)
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1. An MVNO is a mobile operator that does not own wireless spectrum or network infrastructure and partners with traditional mobile network operators to offer mobile services using the host network operator's infrastructure. 2. An MVNE is a company that provides network infrastructure and services like provisioning and administration to enable MVNOs to offer services to their own customers without direct relationships with end users. 3. There are different types of MVNO business models ranging from lightest "branded reseller" to most complete "full-MVNO" with varying levels of investment and control over the mobile network.
Mvno types and best practices (2)
- 2. MVNO is a mobile Virtual Network operator (VNO) that offers mobile services but does not own its own radio frequency. Usually, this operator has its own network code and in many cases issues its own SIM card. The mobile VNO can be a mobile service provider or a value-added service provider. ( from ITU website) MVNE is a company that provides network infrastructure and related services, such as provisioning, administration and OSS/BSS, to enable mobile virtual network operators (MVNOs) to offer services to their own customers. The MVNE does not have a relationship with customers.
- 3. Branded reseller is the lightest MVNO business model, where the venture just provides its brand and, sometime, its distribution channels. the lowest investment & the fastest to implement. Full-MVNO is the most complete model MNO just provides the access network infrastructure and, sometimes, part of the core network, typically adopted by telecom players Light-MVNO is an intermediate model between a branded reseller and a full-MVNO. Network enablers, typically known as Mobile Virtual Network Enablers (MVNE), this is a third party provider focused on the provision of infrastructure that facilitate the launch of MVNO operations can be positioned between a host MNO and an MVNO venture
- 5. Discount MVNOs – providing competitive prices to market segments with typically lower revenue per customer, often in the prepaid-only model. Typically, their strategy is based on offering simple services (e.g. voice and SMS only, often with no or little data offering) and cheaper handsets for sub-prime markets Niche MVNOs – providing tailored services to niche markets often overlooked by traditional mobile operators, such as youth, ethnic groups or specific business users. These segments are often valuable but require specific offerings with many value added services and add-ons for the service to be found attractive by potential customers. Retail MVNOs – providing services for end customers via existing points of sale. The subscribers can purchase the SIM card and top-up their account during a visit to a supermarket. Advertising-Driven MVNOs – providing a specific amount of free minutes, SMS’s and content to their subscribers, in exchange for sending advertisements to subscriber mobile phones. Brand MVNOs – providing similar offerings as traditional mobile operators but taking advantage of their strong, recognizable brands and customer loyalty.
- 6. Category 1: Most Successful MVNO – sponsored by Huawei, imobile, Kore, lycamobile, ono, PLDT, Virgin Category 2: Most Innovative MVNO SENS, Kore, Macquarie Telecom, PLDT, UPPTalk Category 3: Best MVNE – Best Enabler of MVNOs MTS, Readywireless, Teleena, Transatel Category 4: Best MVNA – Best Aggregator of MVNOs iOs, iboss, Transatel
- 7. MVNEMNOMVNO An outsource for MVNO to use host mobile network for only radio and switching Increase in network traffic Exploit factors to attract customers New areas are addressed Used by cellular operators to expand geographic reach
- 8. MVNEMNOMVNO MVNO may feel dependent on an external party Lower subscriber base, lower revenue Conflict with host operator Disagreement with MVNO can be costly No license obligation for full MVNO Security - Access to core network Business case Intelligent billing system High dependency on MNO (low differentiation)