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ZeNeurobics
    www.Zeneurobics.com
 www.180wellnesscoaching.com
                      1

 THE CASE FOR TOP DOWN COGNITIVE
            WELLNESS
       •   Mental Exercise
       •   Physical exercise
       •   Good Nutrition and Diet
       •   Good Heart Health




       lcatchpole@zeneurobics.com
We need to take
              control of our health
                         2




 Health care costs are rising to an extent that will
 damage the US economy - largely due to chronic
diseases that can be prevented or minimized by life
                   style changes
 This is a problem for individuals AND employers.
The Problem
                               3

 American healthcare costs are rising so rapidly that they
  could reach $4.2 trillion within ten years.

 We pay more, yet our health outcomes are worse.


 About 70% of Americans are overweight and almost 75%
  of healthcare spending goes to chronic diseases that are
  the major causes of disability in our society.

 Chronic diseases largely do not shorten lifespans – they
  just affect quality of life and healthcare costs

Turn Your Health Around
Improve and Prevent
                                   4
 Obesity is related to:                  Cognitive decline comes from:
      Heart disease                            Alzheimer’s disease
      Type 2 diabetes                          Vascular dementia
      Obstructive sleep apnea                  Mild Traumatic Brain Injury
      Some types of cancer
                                                Mild Cognitive Impairment
      Osteoarthritis
                                       Chart of lifestyle effects & available medications on AD

       US




Turn Your Health Around
Key Thoughts
                                 5




 There is no cure for Alzheimer’s
 There is no Magic Bullet for weight loss
   Pills and potions don’t work – only time and hard work

 Genetics are part of the problem
   Your genetics can increase your risk of health issues

 BUT
   Studies have shown that life style changes can reduce your risk




Turn Your Health Around
Your Brain is your most important organ
                       6




        Top Down Cognitive Wellness
           Mental  Exercise
         •   Physical exercise
         •   Good Nutrition and Diet
         •   Good Heart Health
Our Products and Why
                                      7

 180 Wellness Coaching
    Life style intervention with coaches to help people reach desired
     wellness goals
    For every $1.00 an employer invests in a wellness program -
     $5.93 is saved
 ZeNeurobics
    Brain Exercises - the missing piece of wellness today.
    Studies show that brain exercises in conjunction with general
     wellness improves/preserves cognition
 180 Wellness Platform
    Our platform will be other Wellness providers ‘storefront’
    We can’t do it all. Yet we can help others address this total market of
     over $300 Billion in sales
The 180Wellness Platform
                                     is the Foundation
                                                           8
                           •Wellness Coaches
Provider                   •AND
View                            •Disease Coaches
                                •Nutritionists
                                •Physical Trainers
                                •Physicians/Staff
                                                                                        Doctors
                                •Insurance/corporate wellness providers

                                                                                        Hospitals
Talk                                 Planning           Microsoft
           180Wellness                                                    Health Info
Chat                                     &
                                                       Health Vault                     Pharmacies
           Collaboration            Advice Tools                          Aggregation
Video
Data                                                                                    Insurers

                                                                                        Wellness
                                                                                        Providers

Customer                                                                                Fitness Apps
                                                                                        & Devices
  View                           Pinned of
                                  interest                                              Nutrition
                                 health info

Self Service Apps
Wellness Information                             Wellness Friends
                             Talk, Chat, Video

  Turn Your Health Around
180Wellness Platform Coaches Desktop
                          9




Turn Your Health Around
Microsoft HealthVault -
    The Foundation for the Complete Health Picture
                          10




Turn Your Health Around
180Wellness Coaching
                                   11

180Wellness Coaching:
 Wellness coaches partner with individuals to help
  set and achieve specific goals to improve
  different aspects of health, depending on the
  client’s goals.
 Common goals include:
    Weight           management
    Fitness
    Stress
          management
    Improving sleep habits
    Smoking cessation
    Neurobics (brain exercise)
Turn Your Health Around
180Wellness Coaching
                                   12




Turn Your Health Around
180 Wellness coaching plan
                                    13




    Consists of
      Monthly neurobics subscription
      Initial 60 minute session
      Two 30 minute 1 on 1 sessions with your coach each month

    As appropriate can convert to monthly checkup plan
      Monthly neurobics subscription
      One 30 minute 1 on 1 session with your coach per month




Turn Your Health Around
180Wellness ZeNeurobics
                              Brain Exercises
                                    14




Turn Your Health Around
Who benefits from Brain Exercises
                                    15


Demographics
 Ages 13-25 - students - want to be better test takers
 Ages 35-50 – aging parents – worried about the long term health of
  their parents
 Ages 50-65 – aging workers – worried about their own health and age
  related decline and disease in a competitive job market
 Age 65+ - retired workers – if they weren’t worried about cognitive
  health before they will now as they see family, friends, and themselves
  have issues




Turn Your Health Around
The ZenNeurobicsTeam
                                                 16
                                                 16
    Management Team                                   Science Advisory Board
     Lawrence Catchpole - CEO                        ● Angela Caveney PhD–Head of                  SAB
       StarPound Technologies – Founder and
          Chief Strategy Officer Enterprise2.0         David Wright, MD
          platform (still operating)                    Emory University – Co-Director, Emergency Medicine
       WebTone Technologies – Founder and               Research, Director, Emergency Neurosciences
          CTO (sold to Fidelity Information
          Systems)                                    Management Advisory Board
       S1 – VP Services (IPO 1996)
       Georgia Tech - B.S. Applied Biology, EE        ● John Baumstark – CEO Suniva
          minor                                          Over 25 years in early- and late-stage private
                                                         and public companies. Multiple billions in
    ● Angela Caveney PhD – Chief                         investor returns, including one IPO and two
      Scientist (Neuropsychologist)                      company sales
       University of Michigan Adjunct Research
       Assistant Professor , Department of             Mitch Gilstrap - Neuvio Consulting
       Psychiatry. Licensed Psychologist                 COO at eOn Communication– responsible for
       CogState
                                                           operations /
                                                         Syntellect – VP Product Marketing
       Certified Personal Trainer
                                                         Georgia Tech – B.S. Engineering




Turn Your Health Around
17


                          THANK YOU!




                           Time for Action




Turn Your Health Around

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Ze Neurobics Public Summary

  • 1. ZeNeurobics www.Zeneurobics.com www.180wellnesscoaching.com 1 THE CASE FOR TOP DOWN COGNITIVE WELLNESS • Mental Exercise • Physical exercise • Good Nutrition and Diet • Good Heart Health lcatchpole@zeneurobics.com
  • 2. We need to take control of our health 2 Health care costs are rising to an extent that will damage the US economy - largely due to chronic diseases that can be prevented or minimized by life style changes This is a problem for individuals AND employers.
  • 3. The Problem 3  American healthcare costs are rising so rapidly that they could reach $4.2 trillion within ten years.  We pay more, yet our health outcomes are worse.  About 70% of Americans are overweight and almost 75% of healthcare spending goes to chronic diseases that are the major causes of disability in our society.  Chronic diseases largely do not shorten lifespans – they just affect quality of life and healthcare costs Turn Your Health Around
  • 4. Improve and Prevent 4  Obesity is related to:  Cognitive decline comes from:  Heart disease  Alzheimer’s disease  Type 2 diabetes  Vascular dementia  Obstructive sleep apnea  Mild Traumatic Brain Injury  Some types of cancer  Mild Cognitive Impairment  Osteoarthritis Chart of lifestyle effects & available medications on AD US Turn Your Health Around
  • 5. Key Thoughts 5  There is no cure for Alzheimer’s  There is no Magic Bullet for weight loss  Pills and potions don’t work – only time and hard work  Genetics are part of the problem  Your genetics can increase your risk of health issues  BUT  Studies have shown that life style changes can reduce your risk Turn Your Health Around
  • 6. Your Brain is your most important organ 6  Top Down Cognitive Wellness  Mental Exercise • Physical exercise • Good Nutrition and Diet • Good Heart Health
  • 7. Our Products and Why 7  180 Wellness Coaching  Life style intervention with coaches to help people reach desired wellness goals  For every $1.00 an employer invests in a wellness program - $5.93 is saved  ZeNeurobics  Brain Exercises - the missing piece of wellness today.  Studies show that brain exercises in conjunction with general wellness improves/preserves cognition  180 Wellness Platform  Our platform will be other Wellness providers ‘storefront’  We can’t do it all. Yet we can help others address this total market of over $300 Billion in sales
  • 8. The 180Wellness Platform is the Foundation 8 •Wellness Coaches Provider •AND View •Disease Coaches •Nutritionists •Physical Trainers •Physicians/Staff Doctors •Insurance/corporate wellness providers Hospitals Talk Planning Microsoft 180Wellness Health Info Chat & Health Vault Pharmacies Collaboration Advice Tools Aggregation Video Data Insurers Wellness Providers Customer Fitness Apps & Devices View Pinned of interest Nutrition health info Self Service Apps Wellness Information Wellness Friends Talk, Chat, Video Turn Your Health Around
  • 9. 180Wellness Platform Coaches Desktop 9 Turn Your Health Around
  • 10. Microsoft HealthVault - The Foundation for the Complete Health Picture 10 Turn Your Health Around
  • 11. 180Wellness Coaching 11 180Wellness Coaching:  Wellness coaches partner with individuals to help set and achieve specific goals to improve different aspects of health, depending on the client’s goals.  Common goals include:  Weight management  Fitness  Stress management  Improving sleep habits  Smoking cessation  Neurobics (brain exercise) Turn Your Health Around
  • 12. 180Wellness Coaching 12 Turn Your Health Around
  • 13. 180 Wellness coaching plan 13  Consists of  Monthly neurobics subscription  Initial 60 minute session  Two 30 minute 1 on 1 sessions with your coach each month  As appropriate can convert to monthly checkup plan  Monthly neurobics subscription  One 30 minute 1 on 1 session with your coach per month Turn Your Health Around
  • 14. 180Wellness ZeNeurobics Brain Exercises 14 Turn Your Health Around
  • 15. Who benefits from Brain Exercises 15 Demographics  Ages 13-25 - students - want to be better test takers  Ages 35-50 – aging parents – worried about the long term health of their parents  Ages 50-65 – aging workers – worried about their own health and age related decline and disease in a competitive job market  Age 65+ - retired workers – if they weren’t worried about cognitive health before they will now as they see family, friends, and themselves have issues Turn Your Health Around
  • 16. The ZenNeurobicsTeam 16 16 Management Team Science Advisory Board  Lawrence Catchpole - CEO ● Angela Caveney PhD–Head of SAB StarPound Technologies – Founder and Chief Strategy Officer Enterprise2.0  David Wright, MD platform (still operating) Emory University – Co-Director, Emergency Medicine WebTone Technologies – Founder and Research, Director, Emergency Neurosciences CTO (sold to Fidelity Information Systems) Management Advisory Board S1 – VP Services (IPO 1996) Georgia Tech - B.S. Applied Biology, EE ● John Baumstark – CEO Suniva minor Over 25 years in early- and late-stage private and public companies. Multiple billions in ● Angela Caveney PhD – Chief investor returns, including one IPO and two Scientist (Neuropsychologist) company sales University of Michigan Adjunct Research Assistant Professor , Department of  Mitch Gilstrap - Neuvio Consulting Psychiatry. Licensed Psychologist COO at eOn Communication– responsible for CogState operations / Syntellect – VP Product Marketing Certified Personal Trainer Georgia Tech – B.S. Engineering Turn Your Health Around
  • 17. 17 THANK YOU! Time for Action Turn Your Health Around