Zebra inc
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The document provides details about Zebra Inc., a company that produces running shoes with latest technology focused on comfort. It introduces the management team and their roles, describes the product and its key features, and discusses the target market, competitors, and financial plan for startup and operations. The document serves as an executive summary and business plan for the new running shoe company.
Zebra inc
- 1. ZEBRA INC. Mohd Fauzi Malmod (2010264776) Nor Haziq Nazreen Bin Hamli (2010923317) Isma’il Abd Rahim (2010804478) Mohd Faris Farhan Bin Fauzi (2009505005) Mohd Zainul Arif Bin Mohammad Subadri (2010819744)
- 2. EXECUTIVE SUMMARY Brief description of the business and product concepts Zebra Inc. is a company specialized in the footwear product provide the running shoes with the latest technology focused on the user’s comfortability while using our product. Target market and projection individual who actively involved in the sport People live in urban area active in sport is higher compare to the rural area. The competitive advantages latest technology based on the current trend Consist net system, gel system and microchip Priority on customer’s comfort
- 3. The profitability Already achieve our target market Has been cover all the expenses and achieve our target, our planning is wants to expand our company. The management team Our company consists of five top positions: 1) General Managers 2) Financial Manager 3) Marketing Manager 4) Operations Manager 5) Administrative Manager
- 4. PRODUCT DESCRIPTION Product name ‘Zebra Z’ Newest technology Make users comfortable The price is reasonable Gel technology Microchip technology Net system
- 5. PRODUCT APPLICATION Gel Technology Microchip Technology • Can measure • best absorption to the user’s foot • heartbeat exercise, • reduce injury • the distance of their running, • the blood pressure • Calories Zebra ‘Z’ material net system • Based Columbia outdoor shoes • cooling our foot • water proof • prevents sweat during any activities
- 6. UNIQUE FEATURES OF THE PRODUCT Zebra Z Running Shoes Nike Running Shoes Gel Technology - Net Design System to control air Standard Net Design System circulation Microchip Technology - Good Material Technology that is Standard Material Used waterproof Multiple Color Limited Color
- 7. PRESENT STATE OF DEVELOPMENT OF THE PRODUCT RESEARCH - At this stage, our company highlights 3 key features for our product which is the microchip system, gel system and the net system. The duration- 6 Months Costs- RM 3000 TEST - At this stage, various tests have been done in order to find any inferior on the keys feature. The duration-6 Months Costs- RM 5000 MODIFICATION This stage indicates that the technologies are perfectly working with each other. The Duration- 6 Months Costs-RM 5000
- 8. CONT…. DEVELOPMENT - the product development will rise to the critical point whereby the product will emerge completely. PRODUCE - This stage indicates the production of the product. This is the last stage where a prototype will be invented after a full flow of R&D process.
- 9. ITEM DESCRIPTION DISPLAY The design of the product will be come out with 2 design : DESIGN 1) Full-net Design 2) Semi-net Design The colour of the product will be associated with the company brand, Zebra Com. Which COLOUR come out with 2 colour design: 1) Blue 2) Black -
- 10. TECHNOLOGY 1) Gel Technology - This technology will ensure provide extra absorb in term of reducing pressure to the user joints. - This technology also will act as a cushion to the foot to provide comfortable to the user foot. 2) Net-System Technology - This technology designed to allow the flow of the air to the inner side of the shoe. - The air will act as a air cooling system to the foot to reduce the heat temperature that produce uncomfortable to the user foot. 3) Microchip Technology - This technology is design to calculate any crucial data regarding the user activity. - For example, this microchip design to calculate the user calorie burn based on
- 11. TECHNOLOGY DESCRIPTION By Muhammad Zainul Arif B Mohamed SuBadRi (Operation Chief Manager)
- 12. INTRODUCTION Microchip Netting System System List of technologies Cushion Gel Technology Technology
- 13. MICROCHIP SYSTEM Capable of making 5 million calculations per second. A magnetic sensor in the shoe’s heel measures its compression on impact, taking 1,000 readings per second. Powered by a replaceable 3-volt battery. It can record how far we run, diagnose or style and perhaps provide advice.
- 14. NETTING SYSTEM Considered as one of the efficient way in providing cooling system for the running shoes technology. Its design enable the air flow through the inner of the shoes to reduce the temperature. This will ensure the user feel comfortable while using this product.
- 15. CUSHION TECHNOLOGY Cushioned running shoes are designed with soft mid-soles and a minimum of medial support. This technology allows for a high level of motion, which is good for those with rigid feet. Cushioned shoes are best for runners because the impact strike on a surface takes place on the outside of the foot.
- 16. GEL TECHNOLOGY Purposely for reduce the injury during or after done jogging activity The elastic gel is highly flexible and is capable of taking that extra pressure. These are very flexible and give every runner the comfort that would take him of her to that extra mile. Can play crucial role in preventing injury to the user.
- 17. MARKET ANALYSIS AND STRATEGIES Prepared by: NOR HAZIQ NAZREEN BIN HAMLI MARKETING MANAGER
- 18. -ATHLETE TARGET MARKET -SPORT PERSONS
- 19. MARKETING STRATERGY At the beginning of product distribution: Manufacturer Customers
- 20. After products get the good response from public : Manufacturer Retailer Customers
- 21. COMPETITORS U. Kingdom Zebra Stadium Inc. Al - Sport Ikhsan
- 22. Competitors Strengths Weaknesses - sell various types of sport -does not have a shoes can Stadium Sport attire and apparel. fulfill all needed by the -customer has option to choose customer brand of shoes and apparel. - Sell various types of sport - The location of the store Al-Ikhsan attire and apparel. located in big city. - Established as one of the famous sport apparel dealer. -as one the toughest competitor -only has several branch and the U.Kingdom which well know in all over the price quiet expensive world
- 23. PRICING STRATERGY Based on Cost Cost = RM 150 Marked Up = 30 % = 30 % x RM 150 = RM 45 Price per Unit = RM 150 + RM 45 = RM 195
- 24. COMPETITION PRICE Asics Reebok RM 280 RM 250 Zebra Z RM 195 Nike Adidas RM 200 RM 200
- 25. MANAGEMENT TEAM THE ORGANIZATION OF ZEBRA Z Key Management Roles Name General Manager Mohd Fauzi Malmod Financial Manager Ismail Abd Rahim Marketing Manager Nor Haziq Nazreen Operations Manager Muhammad Zainul Arif Administration Manager Mohd faris farhan Below are list of the specialist or consultant that we will hire: Engineer – selecting raw material for our product Art and Design Team – this team will conduct the design of our product
- 26. KEY MANAGEMENT PERSONAL Names & Positions Career Highlight -Has diploma in chemical engineering, Mohd Fauzi Malmod - further his study in business management (General Manager) - get involved with various companies in association with sport. - He also held position in the R&D section in the BATA company while doing his post-graduate in the business management. Ismail Abd Rahim - Following his degree in business studies, he started his professional career with Hyper Gear company as an accountant. (Financial Manager) - He joined the Zebra Inc. to take up the financial manager position through the selective process. - After obtaining a degree in the sport management studies, he Nor Haziq Nazreen joined numerous companies to serve the marketing position role. (Marketing Manager) - Later, he joined the Zebra Inc. to take the marketing manager position and lead the company in the marketing aspect. Muhammad Zainul Arif - After obtaining his degree in the sport management, he joined various companies to take numerous positions in the operation section. (Operation Manager) - He later held the chief position of the operating department in Lining Inc. that specialized in the running shoes product. - Later, he takes the position of the operation manager of the Zebra Inc. Mohd Faris Farhan - Following his degree in Human Resource (HR) studies, he was held many positions regarding the HR section in various (Administration Manager) companies. - He joined the Zebra Inc. after being offered the role of administration manager position.
- 27. MANAGEMENT COMPENSION & OWNERSHIP Names & Monthly Salary Share of Amount of Equity Positions Ownership Invested Mohd Fauzi RM 10000 25% Personal saving Malmod and earn from (General Manager) relative Ismail Abd Rahim RM 8000 20% Bank loan and (Financial Manager) personal earning Nor Haziq Nazreen RM 8000 20% Bank Loan (Marketing Manager) Muhammad Zainul RM 8000 20% Personal saving Arif (Operation Manager) Mohd Faris RM 6000 15% Personal saving Farhan (Administration Manager)
- 28. DUTIES & RESPONSIBILITIES NAME & POSITION DUTIES & RESPONSIBILITIES Mohd Fauzi Malmod The chief of the company - Make the decision of the company operation (general manager) - Take the chief position of the R&D section. Ismail Abd Rahim - Control the company financial - Record everything that related with the company (financial manager) cash flow either inside or outside - Formulating strategic and long-term business plan Nur Haziq Nazreen - Promote the company product - Doing research on company possible target selling (marketing manager) area - Make strategy in distribution and marketing of the product Muhammad Zainul Arif - Control of the company operation process - Selecting machine and hire labor (operation manager) - Selecting material and packaging - Control of the company HR management Mohd faris farhan) - Maintains administrative staff by recruiting, selecting, (administration manager) orienting, and training employees. - Maintaining a safe and secure work environment; developing personal growth opportunities
- 29. Supporting professional advisors and services Below is the list of example that we will use in order to support the company: *Lawyer – the lawyer will support the company in term of legal issue * Consultant – the involvement of the consultant will add depth to the management team as it can provide advises to provide initial support for the company. Name of Professional Services Provided Advisors Trademark2U Sdn Bhd - Register Trademark, Industrial (Law Consultant) Design, Patent Agent & Consultant Anova Research & - Full service marketing research company with full service operations Marketing Consultants (M) across key markets in Asia. Sdn Bhd - Trainer and consultant for marketing and branding, specializing on new age tactics & digital branding strategies. Alfalah Consulting - Consulting, advisory and training (Accounting consultant) in Islamic finance, financial planning, wealth management, investment, managing personal development and self-improvement.
- 30. FINANCIAL PLAN START-UP COST START-UP COST RM Capital Expenditure: Administrative Furniture and fittings 30 000 Office equipment 4 000 Office stationeries 2 400 Insurance and tax motor vehicles 500 Capital Expenditure: Operation Machinery 200 000 Fixtures & Equipment 24 100
- 31. CON’T… One-Time Start-up Expenditure Installation of fixtures equipment 1,000 Signboard 7 000 Advertising for opening 1,000 Marketing Consultant ( banner, 1 400 business card and pamphlets) Other Pre-Operation Expenditure Deposit 24 000 Business registration and licenses 300 Start-up costs 295 700
- 32. WORKING CAPITAL OR OPERATION COST WORKING CAPITAL RM Fixed Variable (MONTHLY) Marketing Advertising Business card 600 Pamphlets 300 Administrative Salaries, EPF & 44 938 SOCSO Utilities 3 100 Rent 2 000
- 33. CON’T… Operations RM Fixed Variable Purchases of materials 50 000 Other expenditure 3 344 Contingencies (5%) 5 214 Total working 104 280 capital(1 month) Total working capital+ 109 494 contingencies
- 34. START-UP CAPITAL AND FINANCING ESTIMATED START-UP CAPITAL 1 100 000 FINANCING Equity: Share & Venture Capital 100 000 Loan 1 000,000 Annual Interest Rate 5% Loan Duration (Years) 9 years FINANCING Amount of Equity Inverted (RM) Equity: Share & Venture Capital 1. Mohd Fauzi Malmod 20 000 2. Nor Haziq Nazreen Hamli 20 000 3. Isma’il Abd. Rahim 20 000 4. Muhammad Zainul Arif 20 000 5. Mohammad Faris Farhan 20 000 Total 100 000
- 35. CASH FLOW STATEMENT CASH FLOW PRO FORMA STATEMENT 2013 2014 2015 CASH INFLOW Capital (Cash) 100 000 1 950 000 2 925 000 Loan 1 000,000 Cash Sales 975 000 TOTAL CASH 2 075 000 1 950 000 2 925 000 INFLOW
- 36. CON’T… CASH OUTFLOW Administrative Expenditure Salary 480 000 480 000 480 000 Office Equipment 24 100 Furniture & Fittings 30 000 EPF (12%) 57 600 57 600 57 600 SOCSO 1656 1656 1656 Stationery 2400 2400 2400 Insurance 2000 2000 2000 Other office equipment 4000 4000 4000
- 37. CON’T… Marketing Expenditure 500 Banner 7000 Signboard 600 600 600 Business Card 300 300 300 Pamphlets 1000 Operations Expenditure Cash Purchase 50 000 20 000 10 000 Carriage inward & Duty 2000 2000 2000 Other Expenditure Pre-operations Deposit (rent, utilities, etc.) • Building (rental) 24 000 24 000 24 000 • Electricity 18 000 18 000 18000 • Water 9600 9 600 9600 • Telephone 300 300 300 Business Registration & Licenses Insurance & Road Tax for Motor Vehicle 500 500 500
- 38. CON’T… Fixed Assets Purchase of fixed assets- others Machinery Loan payment (principal) Interest 200 000 on loan 111 111 111 111 111 111 5 555 5 555 5 555 TOTAL CASH OUTFLOW 1 032 222 739 622 739 622 CASH SURPLUS (DEFICIT) 1 042 778 1 210 378 2 185 378 BEGINNING CASH BALANCE 1 042 778 2 253 156 ENDING CASH BALANCE 1 042 778 2 253 156 4 438 534
- 39. INCOME STATEMENT PRODUCTION COST PRO-FORMA STATEMENT 2013 2014 2015 Raw Materials Opening Stock Current Year 10 000 10 000 Purchases Ending Stock 50 000 40 000 50 000 Raw Materials Used 10 000 10 000 10 000 40 000 40 000 50 000 40 000 40 000 50 000 Labor (Salaries, EPF & SOCSO) 539 256 539 256 539 256
- 40. CON’T… Factory Overhead Depreciation of Fixed assets (Operations) Total Factory Overhead 2 000 2 000 2 000 528 25 528 256 528 256 Production Cost 579 256 579 256 589 256
- 41. CON’T… 2013 2014 2015 Sales 975 000 1 950 000 2 925 000 Less: Cost of Sales Opening Stock of Finished Goods Production Cost 0 10 000 5 000 Less: Ending Stock of 579 256 579 256 589 256 Finished Goods (10 000) (10 000) (10 000) 405 744 1 370 744 2 340 744
- 42. CON’T… Gross Profits 405 744 1 370 744 2 340 744 Less: Expenditure Administrative Expenditure 601 756 547 656 547 656 Marketing Expenditure 9 400 900 900 Other Expenditure 62 000 62 000 62 000 Business Registration & Licenses 300 300 300 Insurance & Road Tax for Motor Vehicle 500 500 500 Other Pre-Operations Expenditure 50 200 20 200 10 200 Interest on Loan 5 555 5 555 5 555 Total Expenditure 731 711 731 633 1 711 633 Net Profit Before Tax (329 967) 639 111 629 111 Tax (10%) (32 996) (63 911) (62 911) Net Profit After Tax (362 963) 575 200 1 648 722
- 43. BALANCE SHEET 2013 2014 2015 ASSETS Fixed Assets (Book Value) Land & Building 24 000 24 000 24 000 Equipment Machinery 200 000 0 0 30 000 0 0 Furniture Sales 975 000 1 950 000 2 925 000 1 229 000 1 974 000 2 949 000
- 44. CON’T… Current Assets Inventory of Raw Materials 50 000 40 000 50 000 Inventory of Finished Goods Office equipment 0 Stationery 10 000 5 000 24 100 Insurance 0 0 2 400 Other equipment 2 400 2 400 2 000 Cash balance 4 000 2 000 2 000 388 696 4 000 4 000 471 196 58 400 63 000 TOTAL ASSETS 1 700 196 2 032 400 3 012 000
- 45. CON’T… Equity 100 000 0 0 Share Capital 100 000 0 0 Liabilities Loan payment 116 666 116 666 116 666 Electricity 18 000 18 000 18 000 Water 9 600 9 600 9 600 Telephone 9 600 9 600 9 600 Salaries 480 000 480 000 480 000 32 996 63 911 62 911 Tax (10%) Loan Balance 933 334 816 668 700 002 TOTAL EQUITY & 1 700 196 1 504 845 1 396 779 LIABILITIES