Zomato: An Overview of its Globalization Strategies
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Zomato is an Indian restaurant search and food delivery company that operates in over 500 cities across 22 countries. Its goal is to ensure every meal experience on its platform is great. It has expanded globally through mergers and acquisitions of companies in places like New Zealand, the US, Italy, and Turkey. It localizes its website and app in local languages and communicates with customers in their native tongue. The document provides suggestions for Zomato's further global expansion, including hiring more local staff, pursuing more local partnerships and mergers, developing robust IT systems, tailoring marketing to local tastes, and improving social media engagement.
Zomato: An Overview of its Globalization Strategies
- 2. Who We Are ? What We Do ? What’s Next ? OR EXPLORE OUR COLLECTIONS Search for places to eat and drink… At Zomato, our goal is to ensure that every meal, for all our users, is a great experience..
- 3. Who We Are ? What We Do ? What’s Next ? OR EXPLORE OUR COLLECTIONS I am near Bangalore Looking for ….
- 4. Who We Are ? What We Do ? What’s Next ? Trending this week -30 Newly Opened-15 Microbreweries-12 Live Music-18 New Initiatives Taken by zomato As a part of further Globalization Strategy, Zomato recently started Online Food Delivery system using Zomato money, making it a end-to- end experience for its customers.
- 5. Search for places to eat and drink… A 7-year old start-up Zomato currently operates in 22 countries * , 500+ cities and with a user base of more than 1 mn people. It’s India’s ‘First Global Mobile App’. (Source: Live Mint) Present Global Scenario for zomato
- 6. Search for places to eat and drink…Entry Mode strategies used by zomato for Globalization “ We want to be the 'Google' of food. Our vision is to be the global platform when someone is looking for food locally ” Mergers & Acquisitions New Zealand’s MenuMania Us Based restaurant search engine Urbanspoon Italy’s restaurant search portal Cibando Lunchtime in Czech Republic, Obedovat in Slovakia, and Gastronauci in Poland Turkey based restaurant service Mekanist Localization Covers 331,200 Restaurants in 19 countries. Developing & customizing website , application in local languge Local language communication with customers More visibility in the market as compared to their competitors like Yelp, Burrp, JustEat, Timeout etc.
- 7. Search for places to eat and drink…Strategy Suggestions for further Globalization Relevant & Constantly updated information needs hiring the skilled local people, in more numbers at ground level. Local level tie-ups , acquisitions & mergers to support the aggressive expansion plans, requires continuous capital funding as well. Robust Info-tech system needs to be developed before entering United States- Largest Casual Dining Market in the world. zomato should try and work with every new country as a separate unit as that will give more flavor of localness, Different Marketing & Promotional campaigns keeping in mind local taste & preferences. Improvised customer engagement on social media to retain brand loyalty.
- 8. Search for places to eat and drink…Section-C , Team: India, Company: Zomato
Editor's Notes
- #2: http://en.wikipedia.org/wiki/Zomato
- #7: Gurgaon-based Zomato, which has acquired seven companies in a six-month binge, is currently present in 22 countries. In January, the company, in one of the biggest overseas deals by an Indian start-up, acquired larger rival Urbanspoon, the Seattle-based bar and restaurant guide. The deal, estimated to be close to $50 million, gave Zomato a toehold in the competitive US market and put the company in direct competition with market leader Yelp Inc., which crowd-sources menus, contact details and pictures. The deal also established Zomato’s presence in Australia and Canada and enhanced its position in the UK and New Zealand, countries where Urbanspoon has a presence Read more at: http://www.livemint.com/Companies/DCxQfRYn2f4sXlgbEAfFnI/Zomato-Indias-first-global-app.html?utm_source=copy
- #8: Gurgaon-based Zomato, which has acquired seven companies in a six-month binge, is currently present in 22 countries. In January, the company, in one of the biggest overseas deals by an Indian start-up, acquired larger rival Urbanspoon, the Seattle-based bar and restaurant guide. The deal, estimated to be close to $50 million, gave Zomato a toehold in the competitive US market and put the company in direct competition with market leader Yelp Inc., which crowd-sources menus, contact details and pictures. The deal also established Zomato’s presence in Australia and Canada and enhanced its position in the UK and New Zealand, countries where Urbanspoon has a presence Read more at: http://www.livemint.com/Companies/DCxQfRYn2f4sXlgbEAfFnI/Zomato-Indias-first-global-app.html?utm_source=copy