Zone Lecture, October 14th 2010, How to Get to No1 in Google
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1. To be successful online, a website needs to offer something genuinely useful or enjoyable that attracts a large number of people to return regularly and spread the word through links. 2. There are clean ways like advertising or selling subscriptions, and dirty ways like drop shipping products to make money online. Choosing a business model is like choosing a profitable "mine" to extract money from by considering the market size and ease of entering that market. 3. Success requires optimizing a website's on-page elements like titles, URLs, and keywords as well as off-page elements like links from social media, directories and blogs to rank highly in search engines like Google.
Zone Lecture, October 14th 2010, How to Get to No1 in Google
- 1. Getting to No 1 in Google and making money with the internet
- 2. A must for any website....Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you)A large number of people must want what you offer.Ownership is everything.
- 3. The InternetStuff worth looking at
- 4. Ways to make money from the internet Clean vs Dirty
- 5. CleanAdvertising - Google ad sense, (automated) Example of Ad sense advertsHow much is a click worth ? The rewards of Adsense)Advertising subscriptions
- 6. DirtySell a product or service online, You have to handle the product, Ship it, and deal with any problemsDrop ShippingWorks best with niche products that can be easily sent in the post.
- 7. Mining for money? Deciding which business to go into is like choosing where to “mine” money from.How much coal is here= Size of the market How easy is it to get= Ease of extraction?Choose the right Mine
- 8. Which sector? Is it better to own a small fish in a growing pond than a large one in a drying one.Go for a new growing market rather than a maturing one
- 9. Scalability How easy would it be to make £1 million from 1 person?Make 1p from 1 person ?Automationto 10 million people......
- 11. Why Google ? September 2010
- 12. Which Keywords to optimise for?Very important to get right!http://www.keywordeye.co.uk/Google Ad-words tool
- 13. The Long Tail
- 14. Trying to get to No 1 = Frustration !
- 15. Competition
- 16. How does Google sort…..212,000,000 Websites with an iPod theme in order from 1 to 205,000,000
- 17. On/ off page optimisation On page 15- 30 %Off page 70- 85%
- 18. On Page optimisation “Title tag”, “URL”.“Meta description”
- 19. Other considerationsThe keywords you want to rank for in the page body (headings and text)Keywords: bolded, highlighted, underlined. In file names and in alt tags.(keyword density) Don’t over do it!
- 20. Off page optimisationLinks from other websites
- 21. What is a link ?Anchor textClick
- 22. Just how important are anchor text in links?
- 23. Where can you get links from?Social mediaDirectoriesBlogsYour WebsitePaid linksProduct ReviewsSubmitting ArticlesOther Websites
- 24. Bad… and Good website linksBad Links Good links (need Lots)Link from sites with 1000s of links Will the link be useful to your customers?Link is DilutedYour SiteTrusted sites (.gov, .ac, bbc, wikiBanned Google sitesHigh page rank (PR) websitesSites in “bad neighbourhoods
- 25. Some other important factors Google looks atThe age of the website.The Google sand box.The Google 950 penalty.The way the website grows over time.What works today might not work tomorrow.The Google supplemental index.Duplicate content.(there are over 200 in total!)
- 26. The top website(s) MUST be getting it exactly 100% correct Copy their strategy!
- 27. White hat or Black hat ?
- 29. Social media How big is social media?
- 30. Promote Your Business Social mediaListen, Engage, ParticipateDirect to your website
- 31. Viral marketingU tube clips
- 32. Publicity stunts
- 33. Some advice .... Choose ONE business
- 34. An Idea is nothing without execution.
- 35. The first steps are the hardest/ momentum
- 36. Don't give up- but recognise when something isn't working -Drop it -QuicklyGetting Started/ growingBe willing to fail, don't be scared of failing and moving on.
- 37. Listen to lots of peoples advice- and then make your own mind up- do not care what your neighbours think.
- 38. Treat it as a game.
- 39. You will have to sacrifice time and money.Last word- LuckThe more you practice and the harder you sweat....... The luckier you get.If you have a business in something you have a passion for and like doing, you will attract luck, important people in that field, and investment.