International Joint-Venture:
Building High Performance Team in the Top Management
by Prof. Dr. Hora Tjitra & Daisy Zheng
Keynote Speech
Cologne, Oct 14 2010
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 2
14 years in Germany
7 years in China
Born and grew up
in Indonesia
Prof. Dr. Hora Tjitra – Cross-cultural and Business Psychology
Dipl.-Psych.,Technical University of Braunschweig
Organizational Psychology and Human Resource Management
Dr.Phil.,University of Regensburg
Intercultural Psychology and Strategic Management
Executive Education,INSEAD
HR Management in Asia
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Index
3
1 Top Management Team in International Joint-Venture 3
2 Success factors for High Performance Team 7
3 Suggested actions 16
4 International Joint-Venture with Chinese Corporation 23
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Top Management Team
in International Joint-Venture
4
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
IJV as Strategic Option for International Expansion
5
International
Joint-Venture
Government
Regulation
Managing Risk
& Economy of Scale
Creating Synergy
Strategic Alliance
...
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Top Management Team in IJV
6
Parents Company
Performance
Management
Culture &
Selection System
Cultural
Background
Host - Guest
Temporary
Career Station
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
The Success of IJV depends very much on:
How Successful the Top Management could ...
7
Communicate
Interact
Collaborate
as a High Performance Team
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Success Factors
for High Performance
Top Management Team in IJV
8
The content presented below is based on literature review and recent studies of an Asian-European JV.
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Case: Chinese – German IJV
9
The discussion on the problem of the Chinese-German
collaboration and communication are often done in rigid dichotomy
and lead to frustration:
• Chinese (culture) and German (culture) are both strong
cultures with long tradition so they can not be changed
and we can not do anything.
• Shareholder CN (Chinese) and Shareholder DE (German) are
our shareholders, they are our bosses and their strategic
goals seems to be different and make our collaboration
difficult.
Between the Chinese management and German assignees, there
are a number of possible different perception on:
• the understanding of management and business objectives
(Chinese or/and international market)
• the problem awareness
• the needs of change (urgency and speed)
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Critical Challenges for Top Management Team in IJV
10
Shareholders Influences & IJV Structure
Organizational
Identification
Business
Focus
Efficient
Communication
Cross-Cultural
Understanding
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
How to Keep the Balance?
11
The rapid growth and change of China’s economic and social
situations as well as the changing strategy of the parents company may
change the balance of the win-win situation from the IJV.
Objectives & Strategies Organizational Structure Historical Background International Assignment
• Profit
• Expansion
• Technology
development
• Cost control
• Market acquisition
• etc.
• Counter part system
• Decision making
power
• Relationship with
parent company
• HR relevant issue,
e.g. C&B, promotion,
career development
• etc.
• History of mother
country
• Cultural background
• Success factor in
parent company
• Market position of
parent company
• etc.
• Management selection
• Pre-assignment
training
• Performance
assessment
• Promotion system
• Assignment term
• etc.
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Organizational Identification of IJV Top Management Team
12
Meaning of “WE”
Perception of Chinese to
German colleagues
Perception of Germans to
Chinese colleagues
• The	
  members	
  of	
  Top	
  Management	
  Team	
  (TMT)	
  of	
  IJV	
  
face	
  the	
  simultaneous	
  demands	
  of	
  different	
  policy	
  
makers	
  in	
  each	
  parent	
  company.	
  
• It	
  is	
  important	
  for	
  TMT	
  how	
  they	
  perceive	
  their	
  roles	
  
in	
  the	
  IJV.	
  
• Organizational	
  identiCication	
  referred	
  to	
  how	
  
individuals	
  perceiving	
  themselves	
  and	
  their	
  work	
  
organizations	
  as	
  intertwined,	
  sharing	
  common	
  
characteristics	
  and	
  destiny
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Corporate Identification & Role Understanding
13
Organizational identification with the parent company or with the IJV?
Guest-Host role perception caused by short-term assignment
How well the IJV’s mission, vision and value is communicated and established?
Meaning of “WE”
• Parent company comes first
• No sacrifice for the IJV
• No obvious contribution to
the IJV
Perception of Chinese to
German colleagues
Perception of Germans to
Chinese colleagues
• Parent company comes first
• No independency
• Take risk for the IJV to
achieve parent company’s
objective
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
When Culture Collides
14
Different cultural backgrounds and orientations
Inappropriate cultural expectation to the counter part
Inefficient intercultural collaboration
• Differences in cultural
values, social norm and
traditions
• Different working styles and
decision making processes
• Cultural differences have big
impact on communication
and cooperation
• Difficulties in local
adaptation, incl. politics,
business practices, social
influences, personal
relationship, etc.
• Different understanding of
“being professional”
• Diverge in management
concept and practice
• May not know that the others
do not know
• May not know how much the
other can understand
• May not know what you can
do to help the other
understand you
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Efficient Communication
15
“original
message”
“received
message”
Communication platform
Language barriers
Communication nourishment
Information intransparency
Teams,	
  through	
  interaction	
  and	
  historical	
  responses	
  to	
  shared	
  
experiences,	
  create	
  context-­‐speciCic	
  working	
  cultures.	
  Communication	
  
plays	
  an	
  important	
  role	
  in	
  coping	
  with	
  diversity	
  on	
  various	
  levels.	
  
Communication	
  has	
  positive	
  inCluence	
  on	
  management	
  interaction	
  
effectiveness,	
  strong	
  relationships,	
  and	
  Cirm	
  performance	
  
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Business Focus
16
Market focus
Align with strategy
Leading position in industry
Management efficiency
Business	
  focus	
  includes	
  IJV’s	
  service	
  strategy,	
  market	
  
strategy	
  and	
  itself	
  core	
  competence.	
  Market	
  strategy	
  
referred	
  to	
  the	
  focus	
  on	
  international	
  market,	
  or	
  domestic	
  
market.	
  And	
  the	
  competence	
  of	
  the	
  IJV,	
  including	
  human	
  
capital	
  and	
  technological	
  advancement	
  will	
  facilitate	
  the	
  
business	
  performance	
  
• Involvement, understanding and
support from both counter parts
• Identify key account
• International expansion
• Customer distribution
• Short-term and long-term profitability
• Follow / Lead industrial trends
• Contribution / Input from both counter parts
• Keep cost and productivity balance
• Updated leadership and management skills
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Suggested Actions
to Enhance Performance
in TMT in an IJV
17
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 18
Chance and Challenge:
Higher Potential Needs a Better Competence in Team Work
Adler, 1997
Current Productivity Potential Productivity Process Loss
An important element here is how the Top Management
Team identify themselves as well as their competence
and sensitivity in dealing with cross-cultural
differences.
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Intercultural Team Performance Curve
19
Above averageBelow average Performance average
Monocultural
teams
Intercultural
teams
Intercultural
teams
• Normally intercultural
teams show either a
below or above
average performance.
• This results amongst
other things from the
handling of different
cultures.
Is Cross-Culture Adaptation a Universal Value?
Andere Länder, andere Sitten.
Allá donde fueres,
haz lo que vieres.
À Rome,
fais comme les Romains.
郷に入っては郷に従う.
Lain ladang lain belalang,
lain lubuk lain ikannya.
入乡随俗
20
Tolerance?
Differences Harmonization?
Heightened Sensitivity?
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Critical Challenges for Top Management Team in IJV
21
Shareholders Influences & IJV Structure
Organizational
Identification
Business
Focus
Efficient
Communication
Cross-Cultural
Understanding
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Proposed Top Management Team’s Development Objectives
22
1. Team Norm. Top Management Team should agreed to speak with one voice to the
outside world, incl. their direct report and employees. Differences and conflict of
interest should be whenever possible only discussed internally.
2.Understanding each other. Development of a better cross-cultural understanding
for both sides (training, coaching, cultural events), also due to the increasing
international businesses.
3.Efficient communication. Better utilization of different communication channels
and tools, e.g. English proficiency, change of the traditional meeting form,
encouraging across “boundaries” informal event.
4.Corporate culture fit. Consistency in the implementation of the corporate culture
(vision, mission, value) where the TMT should play the “role model” and use this
tools whenever possible in the decision making and performance assessment
process.
5.Clear business focus. In agreement with the shareholders, agreed on a clear
business focus.
6.Team Spirit. After some sign of improvement, team building activities can be
considered.
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Sample of Possible Process to Solution
23
1. Objective Business Perspective
How to deal with key account customer,
who contributes to xxx revenue, yyy profit
& zzz strategy?
2. Culture Practices Perspective
What could be the cultural differences in
“treating” VIP customer in China and
Germany?
3. Company Perspective
Relate them to the Company mission
statement on customer satisfaction and
supreme reputation !
4. Real Customer Case
Use the agreed guideline which is based
on the three perspectives above to discuss
on the real case.
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 24
The People of Republic China – 中华人民共和国
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Characteristics of Chinese Counter Part
25
Personal relationship and trust
Pragmatic result driven
Hierarchy power relationship
Select & Assign someone who has:
• professional strong competence
(e.g. with a good track record)
• affinity of Chinese culture
Suggestion for Top One from two
counter parts (e.g. GM):
• Come with clear objective
• The identity should belong to the IJV
but not their mother companies
Excellence through Culture, Talent and Change
IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08
Collaboration with Chinese:
Differences between Nowadays and 10 Years Ago
26
Limitation of • Language
• Knowledge
• Physical
Chinese:
adapt to the other counter part more
Development of
• Economy
• Knowledge
• Language
Chinese:
start to take the leading role more
10 years in China · 10 years in China · 10 years in China · 10 years in China · 10 years in China
Thank You
Keynote Speech
Cologne, Oct 14 2010
contact us at hora_t@mac.com
visit us at http://sinau.me
follow us at twitter@htjitra

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Building High Performance Team in Top Management

  • 1. International Joint-Venture: Building High Performance Team in the Top Management by Prof. Dr. Hora Tjitra & Daisy Zheng Keynote Speech Cologne, Oct 14 2010
  • 2. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 2 14 years in Germany 7 years in China Born and grew up in Indonesia Prof. Dr. Hora Tjitra – Cross-cultural and Business Psychology Dipl.-Psych.,Technical University of Braunschweig Organizational Psychology and Human Resource Management Dr.Phil.,University of Regensburg Intercultural Psychology and Strategic Management Executive Education,INSEAD HR Management in Asia
  • 3. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Index 3 1 Top Management Team in International Joint-Venture 3 2 Success factors for High Performance Team 7 3 Suggested actions 16 4 International Joint-Venture with Chinese Corporation 23
  • 4. IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Top Management Team in International Joint-Venture 4
  • 5. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 IJV as Strategic Option for International Expansion 5 International Joint-Venture Government Regulation Managing Risk & Economy of Scale Creating Synergy Strategic Alliance ...
  • 6. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Top Management Team in IJV 6 Parents Company Performance Management Culture & Selection System Cultural Background Host - Guest Temporary Career Station
  • 7. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 The Success of IJV depends very much on: How Successful the Top Management could ... 7 Communicate Interact Collaborate as a High Performance Team
  • 8. IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Success Factors for High Performance Top Management Team in IJV 8 The content presented below is based on literature review and recent studies of an Asian-European JV.
  • 9. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Case: Chinese – German IJV 9 The discussion on the problem of the Chinese-German collaboration and communication are often done in rigid dichotomy and lead to frustration: • Chinese (culture) and German (culture) are both strong cultures with long tradition so they can not be changed and we can not do anything. • Shareholder CN (Chinese) and Shareholder DE (German) are our shareholders, they are our bosses and their strategic goals seems to be different and make our collaboration difficult. Between the Chinese management and German assignees, there are a number of possible different perception on: • the understanding of management and business objectives (Chinese or/and international market) • the problem awareness • the needs of change (urgency and speed)
  • 10. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Critical Challenges for Top Management Team in IJV 10 Shareholders Influences & IJV Structure Organizational Identification Business Focus Efficient Communication Cross-Cultural Understanding
  • 11. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 How to Keep the Balance? 11 The rapid growth and change of China’s economic and social situations as well as the changing strategy of the parents company may change the balance of the win-win situation from the IJV. Objectives & Strategies Organizational Structure Historical Background International Assignment • Profit • Expansion • Technology development • Cost control • Market acquisition • etc. • Counter part system • Decision making power • Relationship with parent company • HR relevant issue, e.g. C&B, promotion, career development • etc. • History of mother country • Cultural background • Success factor in parent company • Market position of parent company • etc. • Management selection • Pre-assignment training • Performance assessment • Promotion system • Assignment term • etc.
  • 12. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Organizational Identification of IJV Top Management Team 12 Meaning of “WE” Perception of Chinese to German colleagues Perception of Germans to Chinese colleagues • The  members  of  Top  Management  Team  (TMT)  of  IJV   face  the  simultaneous  demands  of  different  policy   makers  in  each  parent  company.   • It  is  important  for  TMT  how  they  perceive  their  roles   in  the  IJV.   • Organizational  identiCication  referred  to  how   individuals  perceiving  themselves  and  their  work   organizations  as  intertwined,  sharing  common   characteristics  and  destiny
  • 13. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Corporate Identification & Role Understanding 13 Organizational identification with the parent company or with the IJV? Guest-Host role perception caused by short-term assignment How well the IJV’s mission, vision and value is communicated and established? Meaning of “WE” • Parent company comes first • No sacrifice for the IJV • No obvious contribution to the IJV Perception of Chinese to German colleagues Perception of Germans to Chinese colleagues • Parent company comes first • No independency • Take risk for the IJV to achieve parent company’s objective
  • 14. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 When Culture Collides 14 Different cultural backgrounds and orientations Inappropriate cultural expectation to the counter part Inefficient intercultural collaboration • Differences in cultural values, social norm and traditions • Different working styles and decision making processes • Cultural differences have big impact on communication and cooperation • Difficulties in local adaptation, incl. politics, business practices, social influences, personal relationship, etc. • Different understanding of “being professional” • Diverge in management concept and practice • May not know that the others do not know • May not know how much the other can understand • May not know what you can do to help the other understand you
  • 15. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Efficient Communication 15 “original message” “received message” Communication platform Language barriers Communication nourishment Information intransparency Teams,  through  interaction  and  historical  responses  to  shared   experiences,  create  context-­‐speciCic  working  cultures.  Communication   plays  an  important  role  in  coping  with  diversity  on  various  levels.   Communication  has  positive  inCluence  on  management  interaction   effectiveness,  strong  relationships,  and  Cirm  performance  
  • 16. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Business Focus 16 Market focus Align with strategy Leading position in industry Management efficiency Business  focus  includes  IJV’s  service  strategy,  market   strategy  and  itself  core  competence.  Market  strategy   referred  to  the  focus  on  international  market,  or  domestic   market.  And  the  competence  of  the  IJV,  including  human   capital  and  technological  advancement  will  facilitate  the   business  performance   • Involvement, understanding and support from both counter parts • Identify key account • International expansion • Customer distribution • Short-term and long-term profitability • Follow / Lead industrial trends • Contribution / Input from both counter parts • Keep cost and productivity balance • Updated leadership and management skills
  • 17. IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Suggested Actions to Enhance Performance in TMT in an IJV 17
  • 18. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 18 Chance and Challenge: Higher Potential Needs a Better Competence in Team Work Adler, 1997 Current Productivity Potential Productivity Process Loss An important element here is how the Top Management Team identify themselves as well as their competence and sensitivity in dealing with cross-cultural differences.
  • 19. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Intercultural Team Performance Curve 19 Above averageBelow average Performance average Monocultural teams Intercultural teams Intercultural teams • Normally intercultural teams show either a below or above average performance. • This results amongst other things from the handling of different cultures.
  • 20. Is Cross-Culture Adaptation a Universal Value? Andere Länder, andere Sitten. Allá donde fueres, haz lo que vieres. À Rome, fais comme les Romains. 郷に入っては郷に従う. Lain ladang lain belalang, lain lubuk lain ikannya. 入乡随俗 20 Tolerance? Differences Harmonization? Heightened Sensitivity?
  • 21. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Critical Challenges for Top Management Team in IJV 21 Shareholders Influences & IJV Structure Organizational Identification Business Focus Efficient Communication Cross-Cultural Understanding
  • 22. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Proposed Top Management Team’s Development Objectives 22 1. Team Norm. Top Management Team should agreed to speak with one voice to the outside world, incl. their direct report and employees. Differences and conflict of interest should be whenever possible only discussed internally. 2.Understanding each other. Development of a better cross-cultural understanding for both sides (training, coaching, cultural events), also due to the increasing international businesses. 3.Efficient communication. Better utilization of different communication channels and tools, e.g. English proficiency, change of the traditional meeting form, encouraging across “boundaries” informal event. 4.Corporate culture fit. Consistency in the implementation of the corporate culture (vision, mission, value) where the TMT should play the “role model” and use this tools whenever possible in the decision making and performance assessment process. 5.Clear business focus. In agreement with the shareholders, agreed on a clear business focus. 6.Team Spirit. After some sign of improvement, team building activities can be considered.
  • 23. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Sample of Possible Process to Solution 23 1. Objective Business Perspective How to deal with key account customer, who contributes to xxx revenue, yyy profit & zzz strategy? 2. Culture Practices Perspective What could be the cultural differences in “treating” VIP customer in China and Germany? 3. Company Perspective Relate them to the Company mission statement on customer satisfaction and supreme reputation ! 4. Real Customer Case Use the agreed guideline which is based on the three perspectives above to discuss on the real case.
  • 24. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 24 The People of Republic China – 中华人民共和国
  • 25. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Characteristics of Chinese Counter Part 25 Personal relationship and trust Pragmatic result driven Hierarchy power relationship Select & Assign someone who has: • professional strong competence (e.g. with a good track record) • affinity of Chinese culture Suggestion for Top One from two counter parts (e.g. GM): • Come with clear objective • The identity should belong to the IJV but not their mother companies
  • 26. Excellence through Culture, Talent and Change IJV: Building High Performance Team in the Top Management_v1.0 / 2010-08 Collaboration with Chinese: Differences between Nowadays and 10 Years Ago 26 Limitation of • Language • Knowledge • Physical Chinese: adapt to the other counter part more Development of • Economy • Knowledge • Language Chinese: start to take the leading role more 10 years in China · 10 years in China · 10 years in China · 10 years in China · 10 years in China
  • 27. Thank You Keynote Speech Cologne, Oct 14 2010 contact us at hora_t@mac.com visit us at http://sinau.me follow us at twitter@htjitra