Keels blog
- 1. KKEEEELLSS GGoo GGrreeeenn –– GGoo MMoorree Keells super is a one of the largest super market chain in Sri Lanka alongside is Cargills and Arpico super. Keells is a subsidiary of John Keells Holdings and the parenting company is JeyKay Marketing Service. To reposition the brand with a new look Keels has started Go Green from June 2018. Keells Super believe in a better life standards for the nation. The 1st ever green super market was established in Attidiya and managed to add 42 outlets to the chain island wide by now. Why the business should be sustainable? Sustainability – driven business strategy not only make you look good in front of the internal and external stakeholders but also helps you lengthen the life cycle of the products and services, optimize their quality, reduce risks and implement top-shelf technologies. But the advantages will not come over night. In this blog we are going to discuss how it happens with the Hart & Milstein framework for sustainability. When you use the framework the right way, it will help you to create win-win approach. It is about making the right decision and driving value creation while addressing sustainability challenges. Now, there are four key dimensions of
- 2. sustainability strategy, with several linkages to business performance and value creation. The 1st dimension talks about minimizing the waste and emission of pollution. Managing cost and reducing risk, drives values for the business. The 2nd dimension focuses on product controlling, engaging stakeholders and managing the full life cycle of your products. Sustainability creates legitimacy and reputation with external stakeholders which means that you can be differentiate from your competitors. The 3rd dimension focuses on clean technology, which is the developments and deployment of next generation technologies and practices. Innovating and reposition your business created value as it helps you focus on the need to continuously adopt. 4th dimension as base of pyramid is focus on meeting the unmet needs and the growth of the business. Waste less - Gain More Keels always make sure to give fresh vegetables and fruits the consumers. The shelf stay for all vegetables and fruits are 3 days after that there should be stock management for the goods which will go out from the shelves.
- 3. Considering all these Keels has start bakery and a juice bar in all these green outlets. After 2 days all the vegetables & fruits for its next processing stage. It gives consumers also to get all their needs sorted under one roof. As the way we do their bakery stuff, it’s less use of carbon footprint. Since the whole idea of this supermarket chain is to address the issue of power with solar power. It would reduce the power consumption and it would definitely a solution for air pollution as well. More To Mingle With The Consumers Consumers are always have faith on Keels but they wanted to make it as a bond therefore Keels has penetrated to the small cities of the country to set standards to
- 4. people’s life. Keels has launched their 1st solar powered outlet in 2017 and from that to September 2018 it was 42 outlets with 11 solar power units in each outlet which will generate 5.519Mw power with an expecting generation of approximately 653,000 electricity units (kWh) monthly. The expected generation has the capacity of power an average of 9200 households per month and will contribute approximately 35% of the electricity of use within each store. They have reduce their carbon footprint and set an example as environmental conscious company in Sri Lanka. Fresh Products – Happy Customers Keels trying their best to raise the quality of the life style of Sri Lankans. They are ready to break all the limits and go beyond the possibility level to see a better sri lanka with high standards of living. Though the prices are marked bit high still people love to be in their stores since they are gaining a new shopping experience. Everything’s look fresh and Keels need even consumer to feel that they enter to a
- 5. green world and they also contribute to make a better world for their kids. Theu have proven it with getting the best ecofriendly concept award in 2018. The Next Generation Technology Keels always are the other name for innovation in supermarket industry. It has given a value for people’s lives and has given new statues for the life of Sri Lanka. They have provided solution for electricity issue. But they haven’t stopped from there. Keels has started recycle all the plastic bottels from 2012. Protecting environment is critical today more than ever. That is reason for them to take steps to minimize the negative impact they could have on the earth. Undoubted, recycling non-biodegradable materials like plastic can be consider as a significant contribution towards the effort of creating a better place to live. Meeting the unmet needs
- 6. Create a shared roadmap for meeting unmet needs and growth is an essential dimention of this metrix. That is the main reason for Keels to start collecting fresh vegetibals and fruits from centers in Thambuttegam, Sooriyawewa, Nuweraeliya, Jaffna, Sigiriya, Bandarwela and Puttam. These collection centers enhance the lives of farming families; they are paid the best price they could ever expect for their goods. Keels always help farmers to expand cultivation. Furthermore, they offer them the chance for organic produce to the customers by establishing relationship with over nine certified organic farmers. Keels usually conduct programs to disseminate knowledge on good agricultural practices and enhance the scientific approach to sustainable agricultural in collaboration with agricultural department.
- 7. As a conclusion, indeed Keels have done their part to the environment. Though haven’t published in media they have done their CSR as a responsible organization in Sri Lanka. They are to continue with power generation and making Sri Lanka a better place in the globe. They always have their concerns with the environment and the standards of the life style of Sri Lankans. Keels always believe in Go Green will boost not only the business but also the lives of the citizens. Reference: https://www.stuartlhart.com https://www.keells.com www.ft.lk https://www.researchgate.net www.johnkeellsfoundation.lk