CSR Project McDonalds
- 1. McDonald’s Irina Ryabtseva Maria Molchanova Pavel Belyatski Vasiliy Nechaev Vasiliy Shcherba, 614
- 2. McDonald’s is the world's largest chain of fast food restaurants. Once it has appeared with an innovative idea in the catering market and has tightly occupied the appropriate niche. For almost 80 years, it has been actively promoting its activities, but times are changing, and trends in society also are changing.
- 3. «Super Size Me» • weight gain by 12 kg, • obesity, • increase in blood sugar, • abdominal pain, • mood fluctuations, • impotence, etc. According to the authors of the program, to eliminate these effects will require $ 50,000 for a semi-annual intensive treatment course.
- 4. • On average one restaurant serves 300 customers per hour. • There are about 35,000 restaurants around the world. Young people are most often found among regular customers, and this calls into question the health of society. Obviously, McDonalds is not the only place that promotes fast food, but in each area there must be a trend setter. In our opinion, this is a good direction of development.
- 5. Company’s activities in the field of CSR
- 6. What McDonald’s is doing to take Climate Action Climate change is the biggest environmental issue of our time, affecting McDonald’s customers, employees and everything from our supply chain to the thousands of communities around the world in which we operate.
- 8. When you operate 37,000 restaurants in 120 markets around the world, serving 69 million people each day, every change makes a big difference. “ ”
- 9. McDonald’s first began its focus on sustainable packaging nearly 25 years ago with the establishment of a groundbreaking partnership with Environmental Defense Fund (EDF). • the initiative eliminated more than 300 million pounds of packaging; • recycled 1 million tons of corrugated boxes; • reduced waste by 30% in the decade following the partnership.
- 10. 2014 McDonald’s Energy and Climate Position Statement, which set view on taking effective, collaborative action to tackle climate change.
- 11. 2015 McDonald’s put forth White House American Business Act on Climate Change Pledge, which outlined commitments that help address climate change through actions on issues such as deforestation, beef production and energy
- 12. Commitment on Forests It’s focused on verifying and promoting responsible production practices in regions most at risk. This commitment strengthened the foundation of the company’s climate strategy as deforestation accounts for an estimated 15% of global greenhouse gas emissions. Company is making progress in their sourcing of beef, soy, palm oil, coffee and fiber.
- 13. Thinking circular with more sustainable Packaging and Recycling Manufacturing and transporting packaging for over 37,000 restaurants in more than 100 countries requires significant natural resources, including water, trees and fossil fuels. How can McDonald’s work to ensure the impact on the planet is as small as possible?
- 14. Nearly three decades ago, McDonald’s and Environmental Defense Fund teamed up to tackle solid waste and accelerate innovation in packaging. Along the way, we pioneered a new partnership model for companies and nonprofit organizations. Today, McDonald’s continues to raise the sustainability bar by setting ambitious goals and collaborating with partners across the value chain for maximum impact “ ”Tom Murray, Vice President of EDF+Business at Environmental Defense Fund
- 15. • Company aims to source 100% of fiber-based packaging from certified or recycled sources by 2020, and as of 2016 we are 64% of the way toward our goal. • McDonald’s plans to eliminate foam packaging from their global system by the end of 2018.
- 17. Conserving Forests They’re committed to eliminating deforestation from their global supply chains, and promoting responsible forestry and production practices that benefit people, communities and the planet. McDonald’s brings suppliers on board with clear principles and programs.
- 18. Partnering to end deforestation • Accountability Framework • AgroTools • CDP Forests • Collaboration for Forests and Agriculture (CFA) • Good Growth Partnership • Proforest • Tropical Forests Alliance 2020 (TFA 2020) • World Wildlife Fund (WWF)
- 19. McDonald’s continues to engage suppliers and align the entire supply chain to ensure that beef is responsibly sourced while conserving the precious Amazon ecosystem. McDonald’s has taken the lead in becoming the first to monitor where beef is sourced, using the best-known deforestation monitoring method currently implemented by AgroTools TerraSafe. “ ”Fernando Martins, CEO AgroTools
- 20. Eliminating Waste While making it easy for customers to sort and recycle their meal packaging in McDonald’s restaurants, they’re also going behind the scenes in their kitchens and supply chain. Company is working with suppliers to reduce, reuse and recycle in farms and factories, across value chain.
- 21. Less is more: McDonalds’ food waste hierarchy
- 22. Fired up with cooking oil In the U.K., their logistics partner’s fleet runs on biodiesel; around 40% of which is from McDonald’s used cooking oil. That’s a saving of over 6,500 metric tons of GHG emissions.
- 23. Round in circles In the U.K., food waste from kitchens is taken to an anaerobic digestion plant which makes renewable energy. Microorganisms break down the food, turning it into bio-fertilizer for farmers, and biogas for the national grid and dairy businesses, where heat is used to pasteurize the milk and power the packing lines. Fresh organic milk is then transported to McDonald’s restaurants across the U.K. – the full circle!
- 25. Protecting Water Resources With agriculture accounting for 70% of global freshwater usage, and a reliance on fisheries for McDonald’s menu items, conserving the planet’s fresh water and oceans – and the quality of that water – is vital to our business model. As a company, they’re developing a holistic strategy in partnership with experts, spanning water conservation, quality and use.
- 26. Tapping into water savings McDonald’s U.S. restaurant construction and remodel standards now include low-flow urinals and high-efficiency faucets that use less water. They also encourage the use of native and/or drought-tolerant landscaping, along with storm water management through the use of rain gardens, permeable pavement and rainwater collection and reuse.
- 27. No more water down the drain in Switzerland They’ve installed dry urinals in all restaurants there. With a special siphon and large-scale float, this system neutralizes odors and helps to save significant amounts of water. Every year McDonald’s saves around 45 million liters of water – that’s the same as 10% of our total freshwater requirement and means savings in water bills too.
- 28. Taking the stress out of water stress in Australia Restaurant crew members receive training on water use, detailed landscaping guidelines are provided, and external rainwater storage tanks now carry information to guide the public on the importance of water reuse.
- 29. Bringing dead ocean zones to life
- 30. Transportation of Food With over 37,000 restaurants around the world, McDonald’s logistics providers need to ensure that everything – from food and drink to packaging and toys – is delivered to the right place at the right time, with minimal environmental impact.
- 32. Lower carbon deliveries McDonald’s encourages logistics providers to use the most carbon-efficient fuels for transport throughout supply chain. This includes the use of alternative fuels, such as renewable natural gas created from bio-waste, biofuels, hydrogen, natural gas, propane and electricity. Where possible, the biofuels McDonald’s uses are generated from by-products rather than crops grown for food.
- 33. The CO2 emissions created by deliveries to McDonald’s restaurants will be monitored in real time, and are expected to fall by 15 to 40%
- 36. Smart Restaurant Design They’re looking closely at their restaurant design, equipment and crew operations to ensure McDonalds’ environmental footprint is low and community legacy is positive.
- 37. Key areas: • Location • Access • Land use and ecology • Pollution • Construction design • Energy and water efficiency • Environmental management practices
- 38. Reducing energy use and emissions In 2017, McDonald’s allocated $5 million to restaurants around the globe for LED upgrades. This has achieved a net cost saving of $14.3 million and a CO2 reduction of 100,587 metric tons – the equivalent to removing 21,539 cars from the road for a year.
- 39. Reducing energy and water by 20% in the U.S. In the U.S., McDonald’s operates an environmental sustainability program, US 20x2020 By Design. It aims to reduce energy and water by 20% by 2020, using innovative strategies in the design of new restaurants. These include LED lighting, low oil- volume fryers, high-efficiency hand dryers, toilets and faucets, and low-spray valves.
- 40. From farm to front counter, McDonald’s is working to minimize the environmental impact of their business across the value chain. This includes reducing their greenhouse gas emissions to support a low-carbon economy and minimizing waste and water impacts. “ ”
- 42. The green menu • to add the menu with vegetables and fruit salads which preparation will not be longer than production of burger. • to add natural juice to the menu of drinks. • to include vegetable or fruit segments and only natural juice in the HappyMeal children's sets. • to add the vegetarian cookies, that are made without milk, eggs and butter, to the menu of desserts.
- 43. Celebrate diversity We suggest adding a menu with national fast food. McDonald’s is a multinational company that is one of the main examples of globalization in the modern world.
- 44. Healthy lifestyle • Organizing marathons for employees and customers, and the name would be Ronald MARATHONald. The reward for supporting such idea would be souvenirs of McDonald’s. • Discounts for gym and gift certificates would be given as a motivation to work. • The opportunity to substitute some products with another ones in order to make them lower in calories.
- 45. Thank you for your attention!
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