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What if Google was a Database?
- 1. If Google Was A Database… Steve Plunkett M/C/C
- 2. Applying IA/IED to Search Collected Data Structure Search Evolved: File Management – DAO - Digital Asset Optimization Conversions and Forms
- 3. Collected Data Structure Domain authority Directories, flash and filenames (see DAO) Activity within record, references, file changes, relocations. Bounce rate (www/email/groups) Segmentation
- 4. Search Evolved: File Management – DAO - Digital Asset Optimization PDFs Spreadsheets Feeds - RSS Segmentation Social profiles employee cost personality research Video/flash Podcasts Whitepapers Games/widgets Images Analytical challenges
- 5. Conversions and Forms Conversion paths Conversion reporting Email database
- 6. Things to Remember Help search engines find your site by building your website in a search friendly data structure Leverage content by optimizing digital assets All search results are not created equal. Always keep the end in mind (conversions) to provide value for SER
- 7. Steve Plunkett M/C/C Dir. Internet Marketing & SEO Scientist [email_address]