ขอ้อสอบ ม ช ชุดที่ 2
- 1. ... ... 40 ... Advertising Windows Live™ .. ..2 From: pattrawadee tongtai (tongtai5@hotmail.com) Sent: Wednesday, January 16, 2008 9:08:47 PM To: chitipatmanon@msn.com; chitipatmanon@hotmail.com; chitipatmanon@hotmail.co.th 1 : 2 Many children love to sing the song in the ads because it is fresh and the language is _____, artfully and beautifully written. : nmlkj a. magically nmlkj b. crunchy nmlkj c. witty nmlkj d. pleasantly 2 : 2 A __________ is either a word, phrase, symbol, or design used for advertisement. : nmlkj a. billboard nmlkj b. poster nmlkj c. trademark nmlkj d. slogan 3 : 2 A __________ is mostly used in advertising to attract people's attention because it is easy to remember. : nmlkj a. slogan nmlkj b. price nmlkj c. movie nmlkj d. catalogue 4 Advertisements are everywhere, from columns of small Page 1 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 2. : 2 __________ for houses, jobs, cars, etc. in newspapers to big hoardings on walls and enormous advertisements on posters by the side of the road. : nmlkj a. sales nmlkj b. agencies nmlkj c. advertisements nmlkj d. products 5 : 2 Advertisers use people's __________ about themselves to promote their products and make them buy to improve their social skills. : nmlkj a. anxiety nmlkj b. oppertunity nmlkj c. company nmlkj d. luxury 6 : 2 After so many years, the slogan of Coca-Cola was still instantly __________ for general people because it is very easy to remember. : nmlkj a. recognize nmlkj b. fashionable nmlkj c. applicable nmlkj d. touchable 7 : 2 Amazon invested heavily in advertising to __________ new customers and in developing online software. : nmlkj a. attract nmlkj b. survey nmlkj c. complete nmlkj d. overcome 8 An advertiser tries to catch the viewers’ attention by adding Page 2 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 3. : 2 _____under the picture so they can get more information. : nmlkj a. flame nmlkj b. color nmlkj c. blueline nmlkj d. caption 9 : 2 Another way companies promote their products is through __________. Companies sponsor rock concerts, art exhibits and even big sports events like the Olympic Games. : nmlkj a. designer nmlkj b. equipment nmlkj c. sponsorship nmlkj d. photograph 10 : 2 Compulsive shoppers can't stop themselves from buying things. It isn't just behavior, it is a __________ illness. : nmlkj a. psychological nmlkj b. medical nmlkj c. critical nmlkj d. identical 11 : 2 Cosmetics and other products are often __________ by famous TV or movie stars or fashion models. : nmlkj a. persuaded nmlkj b. supported nmlkj c. selected nmlkj d. endorsed 12 : 2 Email is a most efficient and powerful __________ for companies to contact their customers. Page 3 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 4. : nmlkj a. factor nmlkj b. agency nmlkj c. technique nmlkj d. target 13 : 2 Everyone likes the music in Joe’s ads, but I find his latest _____ quite simple. : nmlkj a. slogan nmlkj b. jingle nmlkj c. voice nmlkj d. spot 14 : 2 Experts are looking at the safety of widely used __________ including Prozac and Seroxat. The review will look at a range of options, including whether the drugs should be banned. : nmlkj a. self-esteem nmlkj b. compulsive buying nmlkj c. shopaholics nmlkj d. anti-depressants 15 : 2 How come you don’t know that girl. She's been in several television _______. : nmlkj a. screens nmlkj b. stations nmlkj c. dramas nmlkj d. sets 16 : 2 IBM has a one word _____– THINK! : nmlkj a. motto b. announce Page 4 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 5. nmlkj nmlkj c. mission nmlkj d. slogan 17 : 2 If you want to find a right person for your marketing team, put _____ in the classified ads. : nmlkj a. a jingle nmlkj b. a motto nmlkj c. a slogan nmlkj d. an announce 18 : 2 In the recent years, we have found that our sales __________ fell 0.2%. : nmlkj a. consumers nmlkj b. measures nmlkj c. scales nmlkj d. volumes 19 : 2 It is amazing how much computers have come down in __________ over the past few years. : nmlkj a. factor nmlkj b. value nmlkj c. charge nmlkj d. price 20 : 2 Like alcoholism or drug abuse, shopping can become an __________ . : nmlkj a. addiction nmlkj b. consumption c. competition Page 5 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 6. nmlkj nmlkj d. evolution 21 : 2 Lots of companies try to use promotion to __________ customers to buy their product. : nmlkj a. converse nmlkj b. construct nmlkj c. convince nmlkj d. consume 22 : 2 Many people buy things not because they need them but,__________ , simply for the fun of buying. : nmlkj a. efficiently nmlkj b. impulsive nmlkj c. alternatively nmlkj d. generally 23 : 2 Many __________ are now working to help compulsive shoppers recognize their problem and understand what makes them spend money. : nmlkj a. scientists nmlkj b. stylists nmlkj c. journalists nmlkj d. psychiatrists 24 : 2 Most companies use the word "discount/sale" in their ad because people want to find __________ . They could be rebates, one time sales, percentage offers, get one free offers, ect. : nmlkj a. sponsors nmlkj b. products Page 6 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 7. nmlkj c. bargains nmlkj d. commercials 25 : 2 Nowadays, a lot of advertising agencies try to develop their own marketing strategies more effectively in many ways to __________ us to buy their products. : nmlkj a. access nmlkj b. maintain nmlkj c. target nmlkj d. persuade 26 : 2 Our company is having a special __________ to encourage people to believe in the quality of our new products. : nmlkj a. production nmlkj b. promotion nmlkj c. attention nmlkj d. solution 27 : 2 She felt _________about undressing in front of the doctor. : nmlkj a. irritated nmlkj b. embarrassing nmlkj c. irritating nmlkj d. embarrassed 28 : 2 Sometimes an interesting advertisement presents something which seems nonsense at first. This _____ the audiences so they have to read or watch it more carefully. : nmlkj a. enriches nmlkj b. puzzles nmlkj c. endeavors Page 7 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 8. nmlkj d. shimmers 29 : 2 Students always find English a ________ subject because they always sleep when they study English. : nmlkj a. boring nmlkj b. excited nmlkj c. bored nmlkj d. exciting 30 : 2 Susan has __________ knowledge of philosophy because she gives a very impressive lecture. : nmlkj a. circulatory nmlkj b. crucial nmlkj c. profound nmlkj d. constant 31 : 2 The Thai ‘Wai’ campaign is really hot! There is a lot of _____ on the streets about it among tourists. : nmlkj a. product placement nmlkj b. plug nmlkj c. buzz nmlkj d. road signs 32 : 2 This ad is fun to read because of its stylish _____which organizes and presents all the words and pictures very well. : nmlkj a. decoration nmlkj b. layout nmlkj c. template nmlkj d. page Page 8 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...
- 9. Get the power of Windows + Web with the new Windows Live. Get it now! 33 : 2 Those people use only expensive products and service. They care so much about their _____ because they want to look good. : nmlkj a. illustrations nmlkj b. faces nmlkj c. profiles nmlkj d. images 34 : 2 To keep current customers happy, that fitness club will give a free yoga course _____ only for its members. : nmlkj a. allowing nmlkj b. privilege nmlkj c. requiring nmlkj d. available 35 : 2 _____is one of many important factors to be discussed because it’s needed to cover as much area as possible. : nmlkj a. cost nmlkj b. competition nmlkj c. coverage nmlkj d. famous agency Page 9 of 9Windows Live Hotmail Print Message 16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...