Exporting today
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This document provides information on using the internet for export marketing. It discusses challenges of international marketing like distances and costs. It notes that small businesses can now access the same technology as large corporations through the internet. The document outlines how communication technologies have changed over time from letters to internet/email/websites. It provides examples of websites that can help with export/import data, company information, trade rules, and subscribing to newsletters. Finally, it discusses internet marketing strategies like digital brochures, advertising on trade portals, market research, and direct email campaigns.
Exporting today
- 1. Export Marketing through Internet M.SundaraRajan Primary Information Services http://www.primaryinfo.com
- 2. Special difficulties in international marketing 1.Difficulty of Distances, 2.High Cost of Transport, 3.Diverse Languages, Customs, Traditions and National Laws, 4.Currencies, Weights and Measures, Marketing Methods, 5.Risks and Uncertainties, 6.Customs Formalities, Exchange Control, 7.Payment of Dues, 8.Shipping and Insurance, 9.Foreign Trade Quotations , 10.Multiple Chain of Middlemen.
- 3. Technology To Compete Small entrepreneurs usually lacked the resources of their larger competitors. Now they can access much of the same technology as the giant corporations use auto-responders, accept online payments and even deliver products over the Internet.
- 4. FOREIGN TRADE Changed Scenario LETTERS TELEPHONE FAX VISITS FAIRS Home Pages E-Mails Cyber Malls Credit Cards Online Transactions
- 5. CHANGED SCENARIO RADIO SILENT MOVIE SOUND COLOUR TV-VEDIO TELEPHONE TELEX FAX Modem+PC - Broadband Mobile Vedio Conferencing Data Transfer Globalization Internet Marketing Skype, Facetime Money Transfers
- 6. Automation in the trade Manual Process EDI – electronic data interchange
- 7. Benefits of electronics commerce save money, reduce marketing budget save time, reduce steps in marketing process better customer satisfaction information rich and interactive offers instant international reach lowers barriers to entry and offers equal opportunity access cyber marketing continuously available not replacing traditional marketing but provides new directions!
- 8. Effective use of e-mail features: Make your Subject Line clear so that it gets read. Keep the message short and stay on one topic. Personalize your message to the receiver. Reply promptly (within 24 hours) to messages. Use customized signature (sig.) files, which include name, title, contact information, and a short tag line if desired and is automatically added to the bottom of your e-mail messages. Use the automatic response feature when you plan to be away so that senders know when to expect you back or whom to contact in the interim.
- 9. Netiquette Regarding general communications: Don't use CAPITALS (upper case letters) as this is the equivalent of shouting on the Internet Be courteous and avoid sarcasm. Use good grammar and spell check your message. Don't send attachments or complex graphics without permission as they can take a long time to download. Regarding promotional or group messages: For mass mailings, use the "blind copy" feature. Only post ads where they are welcome. Avoid spamming (equivalent of "junk mail").
- 10. Where to Find e-Mail Addresses? From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses mid-sized mailing lists: www.listbot.com small mailing lists: Microsoft Outlook Express
- 11. Discussion Groups Commercially speaking, discussion groups can be a powerful tool to be used to: Exchange information about specific topics. Researchers and computer programmers use this tool abundantly, particularly if they are not direct competitors. To advertise one’s products (normally in an indirect way). To find resources (suppliers, employees, …). To know what people really think about one’s products. Indeed, many discussion group participants use anonymous e-mails addresses; therefore, they tend to express their opinion very frankly.
- 12. What is a search engine? A search engine is an Internet tool that locates web pages and sorts them according to specified keywords.
- 13. Search engines Yahoo and GOOGLE are the most useful search engines for beginning searches. Google Google – ADVANCE
- 14. Researching the Internet Use search engines to your advantage Identify the web site Examine for credibility Determine depth and scope of information Assess date of information
- 15. Types of web pages Informative pages Personal web pages Political/interest group pages Marketing-oriented or “infomercial” pages Entertainment pages Blogs Facebook
- 16. Why do we need to evaluate web sources? Virtually any person can publish almost anything on the Internet. Unlike most print sources, web sources do not have to be professionally accepted and edited to be published.
- 17. Examine for credibility Who is the author of the site? What is the authority or expertise of the individual or group? What else comes up when you type the author’s name into a search engine? Does the source have a political or business agenda? Is the site sponsored by a political business group? If so, what can we find out about that group?
- 18. Edi – in India - http://commerce.nic.in/ecedimain.htm EC/EDI Council of India Responsible for laying down the policy frame work and direction for promotion and propagation of EDI and Electronic Commerce. creating awareness and education among the potential EC/EDI functionaries and users streamlining procedures and practices attending to legal issues human resource development any other issue connected with EDI and Electronic Commerce.
- 19. Trade Point - India National Centre for Trade Information http://www.ncti.gov.in/ NCTI a non profit joint venture of India Trade Promotion Organisation (ITPO) and National Informatics Centre (NIC) is a Ministry of Commerce & Industry, Govt. of India recognised Trade Point-India under the Trade Efficiency Programme of United Nations Conference on Trade & Development (UNCTAD). The Trade Point Programme of the UNCTAD has certified NCTI as an Operational Trade Point in New Delhi.
- 20. M. Visvesvaraya Industrial Research & Development Centre (MVIRDC), a non- profit company http://www.wtcmumbai.org/
- 21. WorldWorld TradeTrade CentreCentre Network BBS .... Offers to BUY,SELL & other Opportunities ADVERTISE Your Requirements Worldwide Instantly 306 WTC ‘S Covering more than 92 Countries
- 22. IMPORT - EXPORTIMPORT - EXPORT DETAILSDETAILS The centre has a collection of Imports / Exports details of our country from four major ports MADRAS BOMBAY WTC CALCUTTA COCHIN
- 23. TRADE STATISTICS http://www.wtcmumbai.org/impex_databank.htm IMPORTS&EXPORTS DATA OF COUNTRIES QUANTITY & PRICE BUYING & SELLING IMPORTS&EXPORTS DATA OF COUNTRIES QUANTITY & PRICE BUYING & SELLING
- 24. World Import & Export Database http://www.piers.com PIERS maintains the most comprehensive database of timely, accurate, import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia. PIERS collects data from over 25,000 bills of lading everyday — then translates the raw data into the kind of meaningful intelligence that companies around the world use to: Find new suppliers, new markets and new business opportunities • Benchmark performance against the competition • Defend intellectual property against infringement and counterfeiting • Understand international trade trends and forecasts • Support strategic decision-making • Arbitrate trade disputes
- 25. Country Information CURRENT BUSINESS CLIMATE POLITICAL TURMOILS, IMPORTS AND EXPORTS, CURRENCY EXCHANGE RATE http://www.cia.gov/cia/publicati ons/factbook/ Foreign country profiles Country specific trade guides Trade agreements Country risk information
- 26. COMPANYCOMPANY INFORMATIONINFORMATION NAME AND ADDRESS PRODUCTS/BUSINESS KEY EXECUTIVES TURNOVER FAX,EMAIL, TELEPHONE FINANCIAL STATUS http://www.thomasregister.com
- 27. Government Departments DGFT Apeda Coffee Fepz Fieo Itpo Diamond Iift iip Mpeda Mmtc Ean Rubber Board Special Economic Zones Spices Board Stc Tea Board Tobacco
- 28. IMPORT/EXPORT RULES AND REGULATIONS GOVERMENT POLICIES & PROCEDURES TAXES/DUTIES ? CONCESSIONS ! http://dgft.delhi.nic.in/
- 29. SUBSCRIBE NEWS LETTERS http://www.ieport.com (i) DGFT Public Notices, Notifications, Policy Circulars and other local Trade notices etc. through Email immediately on issuance. (ii) Central Board of Excise and Customs Notifications and Circulars on Customs matters through Email immediately on issuance. (iii) all important Public Notices, Circulars and Notifications and send it to you through Email. This is unique service (iv) Fee based Service.
- 30. Internet marketing, as with most types of marketing, is not a one-time effort. A long-term commitment of measuring and adjusting will help ensure continuing growth and improvement. By investing in a solid and well-thought internet marketing foundation, you can create positive momentum, steadily improve your results, & effectively meet your overall goals.
- 31. Six Easy Steps Digital Sales Brochures Advertising in Trade Portals Watch out Trade Leads Locate Importers/Distributors / Retailers Study Market Research Data Direct eMail Campaigns www.Primaryinfo.com
- 32. Digital Sales Brochure Have your web site It is your sales brochure on line for anybody, anywhere to see it at anytime ! Submit it to Search Engines as often as you can Print your web URL & Email id on your letter head & Business card Mention it everywhere, so clients find you easily It is Attractive, Informative & Cost Effective www.Primaryinfo.com
- 33. Not really a choice anymore ! become a necessity !! For those who haven't developed a web site for their business yet, now could be a good time to start. Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location.
- 34. Advertise in Trade Portals List your Business Post your sales offers on line There are more than a million web sites where you can post your offers & List your company profile Insert Plain Text, Photographs, Catalogues with Animation, Company Logo, Banner Ads
- 35. Low Cost Compared to other media, the Internet enables a business to advertise at considerably lower prices. It may not be a replacement for other marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.
- 36. Open 24/7 /365 By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay! Anybody can see from anywhere @ anytime !
- 37. Test Marketing New Products The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website.
- 38. Customer Feedback Made Easy The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.
- 39. Reaching A Global Audience More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world.
- 40. Forum Magazine Forum, ITC magazine published in three languages: http://www.tradeforum.org/ Thank you !
Editor's Notes
- #13: Key Concepts: This slide defines a search engine--a tool that can search through web pages and sort them according to specified keywords. Search engines are essential for researching the Internet: they have the ability to locate and sort through millions of web pages. Activity: The facilitator may choose to generate discussion by asking students to explain what a search engine is. Click after globe appears for the answer to the title question.
- #14: Activity: The facilitator may ask students about they types of search engines they use. They will list many for you--Yahoo, Alta Vista, Excite, Lycos, Hotbot, Infoseek, Northern Light, Snap, Dogpile, etc. Key Concepts: Each search engine searches the web in a slightly different way. Also, companies or individuals often must register their web sites with these different search engines, so the list that comes up on Yahoo may be completely different from the one that comes up on Lycos. A wide variety of search engines may be accessed at the OWL web site, located at owl.english.purdue.edu. When researching a topic, it is also a good idea to do some brainstorming about the best places on the web to locate information. Government agencies and non-profit groups may host web sites that offer useful information. Activity: The facilitator may choose either now or after the presentation to minimize the PowerPoint presentation, access Netscape or another Internet browser, or go the the collection of search engines on the OWL web site.
- #15: Rationale: This slide previews the five areas of web location and evaluation that this presentation will cover.
- #16: Key Concepts: There are several different types of web pages on the Internet. Students researching the web tend to think that the majority of web pages are devoted to providing information. Generally, informative sites--pages that offer information for the public good without any type of overt political or sales agenda--are few and far between. Personal web pages tend to be devoted to an individual’s interests, hobbies, family, friends, or ideological beliefs. While researching, students may find personal web pages being used as a sounding board for a political agenda. Though some sites contain well-researched and reliable information, others do not. Political or interest group pages generally promote some type of cause or way of thinking. These sites will educate web surfers about their topics, but they may contain slanted or biased information. Their goal is to offer information in the hopes of changing a belief, gaining a vote, or earning a political contribution. Students have the hardest time distinguishing between pages that provide information and pages that try to sell a product. For example, a web site that informs about the benefits of aromatherapy may also sell aromatherapy products. While some “infomercial” sites clearly are promoting a product, the business agenda of other sites can be more difficult to assess. Finally, the Internet contains many entertainment-oriented web sites. These sites can range from movie news and games to cartoons and comic book sites. Still other pages are “joke” pages--pages that look like they contain serious information, but really contain elaborately fabricated content. If readers are not careful researchers, they may mistake these “joke” pages for reliable information. Click the mouse for each type of web site.
- #17: Activity: The facilitator might ask students why it is important to evaluate web sources. The answers offered on this slide highlight the importance of web source evaluation. . Key Concepts: Books and journal articles generally go through a long process of fact-checking, editing, and revising before being published. However, anyone with a computer and Internet access can post a web site. Just because the information is published online, it does not mean it is true or reliable. The facilitator may note that web sites change frequently and sometimes disappear quickly. Thinking about evaluation within the search process can help to make web browsing efficient and effective. Click the mouse after the title question.
- #18: Key Concepts: Again, asking yourself a list of questions is the best way to determine the credibility of the web site. Is the author listed? Credentials? If you can find the author’s name, try typing it into a search engine to see what else pops up. Is the author affiliated with a political group or a business? If so, try typing the name of the group into a search engine to see what else pops up.