2019 Kaizen Alliance partnership program
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The document outlines a partnership program starter kit for IT service providers, focusing on performance enhancement and digital transformation support. It describes various partnership plans (Bronze, Silver, Gold, Platinum) and their associated benefits, expectations, and sales commission structures. Additionally, it emphasizes collaborative marketing efforts, client engagement strategies, and provides a checklist for onboarding new partners.
2019 Kaizen Alliance partnership program
- 1. 2019 partnership program starter kit Overview We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
- 3. OPPORTUNITY is everywhere ! Financial services & legal Entertainment, media & publishing Retail Manufacturing Utilities & Telecom Energy & chemicals Life science & healthcare Software & hi-tech Business Process Management • Customer support • Finance & accounting • Transaction management • Tax preparation • Web design • Computer programming • Data entry • Healthcare administration • Procurement services • Human resource administration • Billing & payments • Distribution logistics Knowledge & Legal Process Management • Equity & market research • Research & development • Creative services • Engineering • Due diligence • Administration • Draft preparation • Privacy controls Shop floor management The PRESTO market opportunity
- 4. The PRESTO footprint User (client) Kaizen Alliance Partner
- 5. Let's make this work! From the consultant • Proactive promotional approach • Dedication & commitment • Active branding & market presence • Optimum customer service & support to clients • Quality feedback for product enhancement opportunities From TOPP TI SALES SUPPORT Joint sales calls, presentations, demos, training, quick quote tools, competitive positioning, messaging, and more MARKETING SUPPORT Quick-start guide, digital collateral, market information, newsletter, webinars, etc. TECH & PROJECT SUPPORT • Setup training • Expert only technical support • Co-development of customizations & Integration development assistance • Remote problem solving consultancy from Lean Six Sigma experts Mutual contributions
- 6. Choosing your plan Overview Each partner plan offers diverse benefits to our resellers. Let’s make sure that all of our expectations are agreed from the start Remember that you can change partnership plans at any time so feel free to take it easy at the start and scale up!
- 7. Silver Gold Platinum Spread the word! Bronze plus ... You have included TOPP TI links and information about PRESTO continuous improvement on your website and will be making an active effort to promote our value proposition with your clients Silver plus ... You can offer a proactive and aggressive marketing support in the social networks. Cold calling is no problem and you plan to be quite proactive in doing so. You can actively help us identify where market opportunities exist and where product enhancements will bring additional value and revenues to our companies. In addition, we will actively search for and provide you with leads in your area Gold plus ... You are a true product champion of PRESTO Digital Enterprise and want to help us find its niche in your market to grow our businesses together. You are willing to publish articles, blogs and host events to increase product awareness Our partner plans The moment has arrived! You know the product and you have assessed your capacity to bring it to market Bronze Let's take it easy (at least to start) You are part of the team and an official reseller of PRESTO Continuous Improvement and your company will be included with our global Kaizen Alliance team. We will be glad to give you the sales, marketing and tech project support you need when engaging your clients. We have agreed the contractual terms and we will be glad to send you potential client leads in your market when we feel it is appropriate Let's go to market! TOPP TI partnership Choose your partner plan
- 8. Together Bronze Silver Gold Platinum Sales contract & NDA in place Yes Yes Yes Yes Website presence - Yes Yes Yes PRESTO user license - - - Yes Number of hours of training 3 5 10 15 Application fee (in EUR) Waived 150 250 500 From TOPP TI Support materials Yes Yes Yes Yes Product demo support with client Yes Yes Yes When you need us From Partner Number of expected client demos per month 0 0 1 1 Partner returns 1st year sales commissions 20 % 30 % 40 % 40 % 2° & 3° year sales commissions 5 % 15 % 25 % 25 % % of sales made from referrals 10% 10% 10% 10% market exclusivity opportunities yes yes TOPP TI stock award possibilities yes yes Partner Expectations * VAT not included
- 9. Expectations Bronze Silver Gold Platinum Sales contract & NDA in place a a a a Presence of TOPP TI and PRESTO on your website a a a Product awareness promotion with your clients a a a Social media campaigning * a a Cold call campaigning * a a Product & brand enhancement * a a Market research * a a Marketing material active management * a a Product champion training manuals a Blogging and article publication * a Public and invite-only group webinars * a Network and development events * a We can help you with your go-to-market strategy We would be delighted to brainstorm with you as to how we can help support your marketing strategy. We have a rich archive of support material which you may find helpful if you are wondering where to start
- 10. Glossary of terms Social media campaigning: the number of advertisements launched on LinkedIn, Twitter & Facebook Product & brand enhancement: the number of product enhancement suggestions made based on client recommendations Market research: active research keeping a current listing of potential clients and product competitors & their market share in your region Market material active management: Actively ensuring the key marketing and training material needed to engage clients is kept updated and in the language of your region Product champion: implies that there the reseller can provide end-to-end sales management including marketing, product demos, and sales contracting with the end user Cold call campaigning: the number of potential clients contacted with the request of giving a product demo Blogging and article publication: the number of awareness publications made online (e.g. website, journals, etc.) Public and invite-only group webinars: the number of product webinars given online to the public and as invite-only presentations Network and development events: the number of events hosted to increase product awareness
- 11. Before we go forward As we are a small company (and so are you), the availability of our time and personnel is limited. We will commit to offer you the support you need but ask that you please ensure that you are confident about the voyage you are about to embark on for we will be dedicating our team to help you become a success. We operate on the principle that a mutual respect is acknowledged regarding the time and effort we that we dedicate to each other and ask that you do the same to maximise our collaboration and minimise our efforts in non-value-add onboarding activities
- 12. Next steps Overview Time to make it official. Follow your starter checklist to help you manage expectations and allow us to give you the support you need during the launch phase
- 13. To do You (the reseller) Us (TOPP TI) 1. See the product demo of PRESTO Continuous Improvement 2. Identify prospects amongst your clients * 3. Assess your capability in identifying opportunities in your market * 4. Assess capacity available to dedicate to ongoing marketing activities * 5. Sign and return the NDA together with market assessment template completed in steps 2,3 & 4 6. Review market opportunities identified in steps 2, 3 & 4 together with us and choose the appropriate partner plan 7. Sign sales agreement & join our ‘Kaizen Alliance’ 8. Pay user license activation fee 9. Complete product training 10. Create business archive of support material 11. Commence with promotional activities glad to give you a hand if necessary 12. Commence with client engagement glad to give you a hand if necessary 13. Product demos with clients glad to give you a hand if necessary Checklist * for steps 2-4 we will supply you with a market assessment template to help you assess your capabilities that we will review together with you in step 6
- 14. TOPP Tactical Intelligence, Ltd. 27 Old Gloucester Street, London WC1N 3AX +39 351 221 4087 www.toppti.com info@toppti.com