Using Insights to Build Better Products and Grow on Twitch
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The document outlines insights provided by Twitch to enhance product development and understanding of community engagement. It details data analytics available for game and extension developers, emphasizing metrics such as active broadcasters, viewer trends, and chat engagement. Additionally, it discusses the future of Twitch insights, including expanded analytics for creators and competitive benchmarking.
![curl "https://api.twitch.tv/helix/analytics/games?game_id=12345"
-H "Authorization: Bearer abcdefghijklmnopqrstuvwxyz1234567890"
{
"data": [
{
"game_id" : "12345",
"URL" : "http://url.to.your/file.csv"
}
]
}
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Get Game Analytics API Example](https://image.slidesharecdn.com/guasweaasswzgkc0m7oo-signature-c2a497493ea34dd1d6f3789f4a804e2faf97e334ef8696f459ab553f94cb8413-poli-181113031751/85/Using-Insights-to-Build-Better-Products-and-Grow-on-Twitch-24-320.jpg)
Using Insights to Build Better Products and Grow on Twitch
- 1. Kristin Chen Senior Product Manager, Insights @kristinmchen kristin linkedin.com/in/kristinmchen/
- 2. Using Insights to Build Better Products and Grow on Twitch
- 3. TwitchCon 2018 San Jose, California Slide Title to help you make your life easier. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod THIS IS TH TwitchCon 2018 San Jose, California
- 4. TwitchCon 2018 San Jose, California Who’s streaming my game? Who’s using my Extensions? How are my new features impacting my Twitch community? 355BMinutes Watched 2M+Unique Monthly Broadcasters Have you ever wondered…? 15+Unique Daily Visitors
- 5. Twitch Insights All developers are our customers. Game Developers, Extension Developers, Mod Authors, and API Developers. Our goal is to provide self-serve data, analytics, and insights to developers on dev.twitch.tv
- 6. TwitchCon 2018 San Jose, California How are Game Developers using Insights Products Today?
- 7. TwitchCon 2018 San Jose, California - 1 row of data per day, for the past year - Available via CSV Download or Twitch API - Data on unique broadcasters and hours broadcast (live vs. not-live) - Average and peak concurrent viewers & broadcasters - Chat engagement, Extension and Clip metrics Game Developer Analytics INSIGHTS
- 8. TwitchCon 2018 San Jose, California Learn about your Broadcasters 253Avg. Concurrent Broadcasters 1,858Peak Concurrent Broadcasters 7:41Peak Time UTC 263Broadcasters with Active Extensions 47Unique Active Extensions 5/24/18 Stats 0 200 400 600 800 1000 1200 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Hours Broadcast Unique Broadcasters
- 9. TwitchCon 2018 San Jose, California Understand Viewer Trends 320,622Avg. Concurrent Viewers 1,523,035Peak Concurrent Viewers 8:32Peak Time UTC 11% 89% Live Hours Watched Not-Live Hours Watched
- 10. TwitchCon 2018 San Jose, California Analyze Chat Engagement & Clips 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 8/1/188/3/188/5/188/7/188/9/188/11/188/13/188/15/188/17/188/19/188/21/188/23/188/25/188/27/188/29/188/31/189/2/189/4/189/6/189/8/189/10/189/12/189/14/189/16/189/18/189/20/189/22/189/24/189/26/189/28/189/30/18 Total Live Chat Messages Sent Live Unique Chat Participants Example Top Clip of the Day - Clips Created - Clip Views - Top Clip URL - Top Clip URL Embed
- 11. TwitchCon 2018 San Jose, California At CD PROJEKT RED we use data to power our online strategy and are very excited about official analytics from Twitch. We’re looking forward to more robust insights about our Twitch community so we can understand our broadcasters, viewers, and competitive events.” -Michal Janczweski, Online Strategy Manager “
- 12. TwitchCon 2018 San Jose, California Automated Quarterly Insights and trends for Game Developers about your game’s reach, engagement and community on Twitch. Quarterly Twitch Insights
- 13. +7% Q/Q
- 14. TwitchCon 2018 San Jose, California Let’s build something great together. THIS IS THE SECTION TITLE Why is Twitch so special?Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands.
- 15. TwitchCon 2018 San Jose, California Let’s build something great together. THIS IS THE SECTION TITLE Why is Twitch so special?Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands.
- 16. TwitchCon 2018 San Jose, California Let’s build something great together. THIS IS THE SECTION TITLE Why is Twitch so special?Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands.
- 17. TwitchCon 2018 San Jose, California Let’s build something great together. THIS IS THE SECTION TITLE Why is Twitch so special?Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands. Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides However, if you a great Frequently, your initial font choice is taken out of your hands.
- 18. TwitchCon 2018 San Jose, California
- 19. TwitchCon 2018 San Jose, California Twitch’s game analytics is a great way to help us better understand our presence within the platform and how to better connect with our gaming community. “ “Twitch’s game analytics is a great way to help us better understand our presence within the platform and how to better connect with our gaming community.” - Toni Griswold, Digital Research Analyst
- 20. TwitchCon 2018 San Jose, California How do I Access Insights Products for Game Developers?
- 21. Sign up for a dev.twitch.tv account Register your Company and Game(s) Have a new game coming out? Register it on GiantBomb!
- 22. This is a quote slide, but teamwork and intelligence win championships.“ Click on View Games
- 23. Click on the buttons below each game View Quarterly Insights or Export Daily CSV Click on the Buttons Below Each Game View Quarterly Insights or Export Daily CSV
- 24. curl "https://api.twitch.tv/helix/analytics/games?game_id=12345" -H "Authorization: Bearer abcdefghijklmnopqrstuvwxyz1234567890" { "data": [ { "game_id" : "12345", "URL" : "http://url.to.your/file.csv" } ] } 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Get Game Analytics API Example
- 25. TwitchCon 2018 San Jose, California How are Extension Developers Using Insights Products Today?
- 26. TwitchCon 2018 San Jose, California Full-spectrum Analytics for Extension Developers - 1 row of data per day, starting January 31, 2018 to present day Usage: Install, Uninstall, Activations, Unique Active Channels Trends: Daily, Last 7 day and 30 day rolling Uniques Acquisition: Extensions Details Page Visits, Identity Linking Interaction: Mouseenters, Minimization, Unminimizations, Clicks Bits-in-Extensions: Revenue, Bits Used, Bits transactions, Unique Bits Users - 44 metrics via CSV download or API
- 27. Barry Carlyon Infrastructure Developer and OPGroup Consultant BarryCarlyon BarryCarlyon barrycarlyon.co.uk
- 28. TwitchCon 2018 San Jose, California CohhCarnage Token Checker Extension
- 29. TwitchCon 2018 San Jose, California The 42nd Tags Redemption Store Extension
- 30. TwitchCon 2018 San Jose, California EliteTrack Extension
- 31. TwitchCon 2018 San Jose, California How Do I Access Insights Products for Extension Developers?
- 32. TwitchCon 2018 San Jose, California Log Into the Developer Dashboard and Pop Into your Extensions
- 33. TwitchCon 2018 San Jose, California Click Export Daily CSV Next to the Extension you Want Analytics for
- 34. TwitchCon 2018 San Jose, California LET’S CODE! LIVE
- 35. TwitchCon 2018 San Jose, California const request = require('request'); request({ url: 'https://api.twitch.tv/helix/analytics/extensions', method: 'GET', headers: { 'Authorization': 'Bearer oAuthHere' }, json: true }, function(e,r,b) { if (e) { console.log(e); } else if (r.statusCode == 200) { b.data.forEach(function(extension) { if (extension.type == 'overview_v2') { request(extension.URL) .pipe(fs.createWriteStream(extension.extension_id + '.csv')); } }); } else { console.log('Failed with a', r.statusCode); } }); 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Fetching Extension Analytics
- 36. TwitchCon 2018 San Jose, California The Future of Twitch Insights
- 37. TwitchCon 2018 San Jose, California The Future of Twitch Insights 2 Audience Insights Deeper understanding of the creators and viewers that make up your Twitch Community 3 Competitive Benchmarking Understand how your games or are performing vs. other games on Twitch 4 Expanded Extension Developer Insights More robust insights for Developers that create Extensions, interactive overlays, and panels on Twitch 5 Mods Insights Data, analytics, and insights on CurseForge for Mod Authors 6 Best Practices & Recommendations Data-backed best practices for building on Twitch and positive impacts of integrations for game developers, streamers, and viewers 1 Expanded Game Developer Insights Richer and analytics and KPIs for how your games are performing on Twitch
- 38. TwitchCon 2018 San Jose, CaliforniaTwitchCon 2018 San Jose, California
- 39. Questions?